Marketing Manager - U.S. Vertical Market
Life Fitness / Hammer Strength, Rosemont, IL, United States
Join us as we empower the world to work out, creating healthier lives together. We’re looking for a strategic, customer‑centric Marketing Manager to lead marketing for U.S. vertical segments – including hospitality, multi‑unit housing, military, and private amenities – with a strong emphasis on priority hospitality key accounts. This role owns and executes integrated, full‑funnel marketing strategies that drive growth, engagement, and brand equity across the Life Fitness and Hammer Strength portfolio. Both strategic and hands‑on, this role leads campaign development, adapts global programs for U.S. relevance, and creates content that resonates with vertical audiences and key accounts. Reporting to the U.S. Sr. Marketing Manager, the Marketing Manager partners closely with Sales, Product, Revenue Operations, and Global Marketing to ensure alignment, impact, and measurable results. This is a hybrid position based out of our Global HQ in Rosemont, IL. M/F are remote and T/W/Th are in‑office collaboration days.
Vertical & Strategy Ownership
Lead marketing strategy and execution across U.S. vertical segments, serving as the primary vertical subject matter expert.
Develop annual marketing plans aligned with U.S. sales goals, global brand strategy, and customer insights.
Campaigns, ABM & Performance
Activate and scale Account‑Based Marketing (ABM) programs for priority key accounts, including global and U.S.-specific efforts.
Localize global campaigns and develop U.S.-specific initiatives tailored to buyer behavior and market dynamics.
Define KPIs, track performance, and optimize programs to drive ROI.
Content, Brand & Messaging
Create compelling, customer‑centric content and tools across digital, email, social, events, and experiential channels.
Ensure messaging and creative assets consistently reflect the voice of the customer and Life Fitness / Hammer Strength brand standards.
Cross‑Functional Leadership & Execution
Partner with Sales, Product, Revenue Operations, and Global Marketing to align priorities and execution.
Manage project timelines, budgets, vendors, agencies, and internal/external stakeholders.
Contribute to broader team initiatives and share best practices across marketing partners.
What You’ll Bring
BA/BS in Marketing, Business, or related field (MBA preferred).
8+ years of marketing experience with ownership of integrated, B2B campaigns.
Demonstrated success developing Account‑Based Marketing (ABM) programs to support key accounts.
Strong understanding of complex B2B sales cycles and vertical/segment‑based marketing.
Proven ability to partner closely with Sales and cross‑functional stakeholders.
Excellent communication, project management, and presentation skills.
Proficiency in Microsoft Office; Salesforce and marketing automation tools (e.g., Pardot) preferred.
Familiarity with Adobe Creative Suite and AI marketing tools is preferred.
Passion for fitness and familiarity with Life Fitness / Hammer Strength products.
The salary range for this position, intended for U.S. applicants, is $81,000 - $117,400 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range is based on a primary work location of Rosemont, IL and may vary for applicants in a different geographic location. This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.
Life Fitness / Hammer Strength offers a comprehensive package of benefits for full‑time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short‑term disability and optional long‑term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.
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Vertical & Strategy Ownership
Lead marketing strategy and execution across U.S. vertical segments, serving as the primary vertical subject matter expert.
Develop annual marketing plans aligned with U.S. sales goals, global brand strategy, and customer insights.
Campaigns, ABM & Performance
Activate and scale Account‑Based Marketing (ABM) programs for priority key accounts, including global and U.S.-specific efforts.
Localize global campaigns and develop U.S.-specific initiatives tailored to buyer behavior and market dynamics.
Define KPIs, track performance, and optimize programs to drive ROI.
Content, Brand & Messaging
Create compelling, customer‑centric content and tools across digital, email, social, events, and experiential channels.
Ensure messaging and creative assets consistently reflect the voice of the customer and Life Fitness / Hammer Strength brand standards.
Cross‑Functional Leadership & Execution
Partner with Sales, Product, Revenue Operations, and Global Marketing to align priorities and execution.
Manage project timelines, budgets, vendors, agencies, and internal/external stakeholders.
Contribute to broader team initiatives and share best practices across marketing partners.
What You’ll Bring
BA/BS in Marketing, Business, or related field (MBA preferred).
8+ years of marketing experience with ownership of integrated, B2B campaigns.
Demonstrated success developing Account‑Based Marketing (ABM) programs to support key accounts.
Strong understanding of complex B2B sales cycles and vertical/segment‑based marketing.
Proven ability to partner closely with Sales and cross‑functional stakeholders.
Excellent communication, project management, and presentation skills.
Proficiency in Microsoft Office; Salesforce and marketing automation tools (e.g., Pardot) preferred.
Familiarity with Adobe Creative Suite and AI marketing tools is preferred.
Passion for fitness and familiarity with Life Fitness / Hammer Strength products.
The salary range for this position, intended for U.S. applicants, is $81,000 - $117,400 annually. The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range is based on a primary work location of Rosemont, IL and may vary for applicants in a different geographic location. This position is eligible to participate in Life Fitness / Hammer Strength’s annual Manager Incentive Plan to receive an annual discretionary bonus in addition to base salary. The amount of bonus varies based on company and individual performance goals and is subject to the terms and conditions of the applicable incentive plan.
Life Fitness / Hammer Strength offers a comprehensive package of benefits for full‑time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short‑term disability and optional long‑term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state or local laws.
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