Portfolio Leasing and Marketing Manager
Balfour Beatty Communities, Dallas, TX, United States
Who We Are
At Balfour Beatty Communities, we are dedicated to a singular mission: delivering the quality communities people are proud to call home. We believe exceptional living experiences can only be created when We Care —about our residents, our partners, our communities and each other. Our culture of caring drives every aspect of our business, guiding us to always do the right thing and build meaningful connections as we fulfill the needs of our residents and partners with sincerity, empathy and creativity.
Discretionary bonuses
Medical and Dental Insurance 1st of the month following employment
Health, Flexible Spending and Dependent Care Accounts
401K plan with employer matching
Robust PTO to include, sick, floating holidays, vacation, and personal days
2 Volunteer Days per year
Company paid short-term and long-term disability, parental leave.
And more!
About the role
The Portfolio Leasing & Marketing Manager is responsible for driving leasing performance, marketing strategy, reporting, and revenue optimization across a portfolio of student housing communities. The Portfolio Marketing Manager strives to achieve budgeted occupancy through retention of existing residents, leasing current availability and pre-leasing of future availability.
What you'll be doing
Consistently evaluates market conditions and recommends adjustments to new lease and renewal rental pricing and marketing strategies as needed to drive occupancy.
Ensures leasing teams execute a consistent, high-quality sales process aligned with company standards and conversion goals
Monitors leasing staff to ensure proper adherence to leasing procedures and operational policies, and recommends changes to improve overall functionality of leasing and marketing when issues are identified.
Responsible for providing oversight for the leasing functions and holding leasing team members accountable for daily leasing goals and follow up activities in Entrata.
Responsible for portfolio-wide leasing performance including pre-leasing, occupancy, and renewal strategy
Analyze leasing velocity, traffic sources, and conversion ratios to identify performance gaps and implement solutions
Oversee the full lead lifecycle from inquiry to move-in across all communities
Audit CRM systems (Entrata/EliseAI) to ensure timely response, effective follow-up, and accurate lead tracking.
Implement and refine communication strategies (text, email, automation) to improve lead-to-lease conversion
Lead weekly leasing performance calls with onsite teams to review KPIs, challenges, and action plans
Participate with operations and asset management to recommend pricing, concessions, and leasing strategies
Develop and execute portfolio-level marketing strategies aligned with leasing, occupancy, and revenue goals
Evaluate performance of all marketing channels (ILS, paid media, social, outreach) and optimize strategy and spend to maximize ROI and cost per lease
Compile and analyze weekly market surveys; provide insights and recommendations on pricing, concessions, and competitive positioning to senior leadership
Oversee planning and execution of leasing and marketing events across the portfolio, ensuring alignment with leasing goals, brand standards, and measurable outcomes
Identify and implement strategies to increase brand awareness and drive qualified traffic through digital marketing, outreach initiatives, and strategic partnerships
Develop and scale partnerships with universities, student organizations, and local businesses to enhance visibility and generate leads
Oversee social media strategy across communities to ensure brand consistency, engagement, and effective storytelling
Partner with internal marketing teams to develop campaigns, creative direction, and messaging aligned with target audiences and leasing objectives
Manage reputation strategy, including online reviews and ratings, to protect and enhance brand perception
Ensure all marketing materials, ILS listings, and digital platforms are accurate, optimized, and aligned with brand standards
Track, analyze, and report on marketing performance metrics and key performance indicators to inform strategy and drive continuous improvement
Design and deliver leasing and marketing programs across the portfolio to drive performance and consistency
Coach onsite teams on:
Lead management and follow-up strategies
Sales techniques, objection handling, and closing
CRM utilization (Entrata/EliseAI) and performance expectations
Partner with Regional Property Managers and Director to identify performance gaps and implement targeted coaching and development plans
Conduct site visits to evaluate leasing execution, customer experience, and team effectiveness; provide actionable feedback and accountability measures
Support onboarding and ongoing development of leasing staff to ensure alignment with company standards and best practices. This acts as a liaison and works with Area Community Manager ACM and CM to develop a team of highly motivated, skilled and productive professionals to drive community operational goals.
Own reporting of leasing performance, marketing effectiveness, and key KPIs across the portfolio
Analyze trends in leasing velocity, conversion ratios, traffic sources, and marketing performance to identify risks and opportunities
Track and report on key metrics including occupancy, pre-leasing progress, lead-to-lease conversion, cost per lease, and campaign effectiveness
Prepare and present regular performance updates, insights, and recommendations to senior leadership and ownership groups
Partner with Operations and Asset Management to support forecasting, budgeting, and leasing assumptions
Ensure data integrity and accuracy across systems (Entrata, CRM, marketing platforms) to support reliable reporting and decision-making
Develop and support resident experience strategies that drive retention, satisfaction, and renewal performance across the portfolio
Partner with onsite teams to implement and execute renewal strategies, ensuring alignment with occupancy and revenue goals
Analyze resident feedback, surveys, and online reviews to identify trends and recommend improvements to the overall customer experience
Ensure consistency in resident engagement, programming, and communication standards across all communities
Support strategic resident engagement initiatives, including community programming, outreach efforts, and partnership events, to enhance resident satisfaction and brand loyalty
Typical Physical Demands: Regularly use hands to manipulate tools, controls, phones, and computer keyboard. Frequently stand, reach with hands and arms, climb, balance, and stoop. Sit and stand to do clerical work. Regularly lift and move office supplies up to 20 lbs.
Work is performed in an office. Employee frequently interacts directly with community management, facilities management, residents and other staff members during the workday.
Who we're looking for
High School Diploma or GED required
Minimum of five (5) year of experience in a leasing and/or marketing related field preferably related to real estate or property management.
Supervisory or Management experience a plus
Travel up to 75% of the time
Social Media Management – Facebook, Instagram, Snapchat, Twitter, etc.
Canva / Adobe Illustrator
Event Planning
Works well in groups
Good with high volume of calls
Adaptable
Multitasker
Time management
Must possess or be willing to obtain Certified Apartment Leasing Professional (National Apartment Association) designation within one (1) year of hire
Possession of a valid state issued driver’s license and safe driving record are required
Balfour Beatty Communities is part of Balfour Beatty Investments and Balfour Beatty, plc, an international group that finances, develops, builds and maintains infrastructure assets.
*This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole
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At Balfour Beatty Communities, we are dedicated to a singular mission: delivering the quality communities people are proud to call home. We believe exceptional living experiences can only be created when We Care —about our residents, our partners, our communities and each other. Our culture of caring drives every aspect of our business, guiding us to always do the right thing and build meaningful connections as we fulfill the needs of our residents and partners with sincerity, empathy and creativity.
Discretionary bonuses
Medical and Dental Insurance 1st of the month following employment
Health, Flexible Spending and Dependent Care Accounts
401K plan with employer matching
Robust PTO to include, sick, floating holidays, vacation, and personal days
2 Volunteer Days per year
Company paid short-term and long-term disability, parental leave.
And more!
About the role
The Portfolio Leasing & Marketing Manager is responsible for driving leasing performance, marketing strategy, reporting, and revenue optimization across a portfolio of student housing communities. The Portfolio Marketing Manager strives to achieve budgeted occupancy through retention of existing residents, leasing current availability and pre-leasing of future availability.
What you'll be doing
Consistently evaluates market conditions and recommends adjustments to new lease and renewal rental pricing and marketing strategies as needed to drive occupancy.
Ensures leasing teams execute a consistent, high-quality sales process aligned with company standards and conversion goals
Monitors leasing staff to ensure proper adherence to leasing procedures and operational policies, and recommends changes to improve overall functionality of leasing and marketing when issues are identified.
Responsible for providing oversight for the leasing functions and holding leasing team members accountable for daily leasing goals and follow up activities in Entrata.
Responsible for portfolio-wide leasing performance including pre-leasing, occupancy, and renewal strategy
Analyze leasing velocity, traffic sources, and conversion ratios to identify performance gaps and implement solutions
Oversee the full lead lifecycle from inquiry to move-in across all communities
Audit CRM systems (Entrata/EliseAI) to ensure timely response, effective follow-up, and accurate lead tracking.
Implement and refine communication strategies (text, email, automation) to improve lead-to-lease conversion
Lead weekly leasing performance calls with onsite teams to review KPIs, challenges, and action plans
Participate with operations and asset management to recommend pricing, concessions, and leasing strategies
Develop and execute portfolio-level marketing strategies aligned with leasing, occupancy, and revenue goals
Evaluate performance of all marketing channels (ILS, paid media, social, outreach) and optimize strategy and spend to maximize ROI and cost per lease
Compile and analyze weekly market surveys; provide insights and recommendations on pricing, concessions, and competitive positioning to senior leadership
Oversee planning and execution of leasing and marketing events across the portfolio, ensuring alignment with leasing goals, brand standards, and measurable outcomes
Identify and implement strategies to increase brand awareness and drive qualified traffic through digital marketing, outreach initiatives, and strategic partnerships
Develop and scale partnerships with universities, student organizations, and local businesses to enhance visibility and generate leads
Oversee social media strategy across communities to ensure brand consistency, engagement, and effective storytelling
Partner with internal marketing teams to develop campaigns, creative direction, and messaging aligned with target audiences and leasing objectives
Manage reputation strategy, including online reviews and ratings, to protect and enhance brand perception
Ensure all marketing materials, ILS listings, and digital platforms are accurate, optimized, and aligned with brand standards
Track, analyze, and report on marketing performance metrics and key performance indicators to inform strategy and drive continuous improvement
Design and deliver leasing and marketing programs across the portfolio to drive performance and consistency
Coach onsite teams on:
Lead management and follow-up strategies
Sales techniques, objection handling, and closing
CRM utilization (Entrata/EliseAI) and performance expectations
Partner with Regional Property Managers and Director to identify performance gaps and implement targeted coaching and development plans
Conduct site visits to evaluate leasing execution, customer experience, and team effectiveness; provide actionable feedback and accountability measures
Support onboarding and ongoing development of leasing staff to ensure alignment with company standards and best practices. This acts as a liaison and works with Area Community Manager ACM and CM to develop a team of highly motivated, skilled and productive professionals to drive community operational goals.
Own reporting of leasing performance, marketing effectiveness, and key KPIs across the portfolio
Analyze trends in leasing velocity, conversion ratios, traffic sources, and marketing performance to identify risks and opportunities
Track and report on key metrics including occupancy, pre-leasing progress, lead-to-lease conversion, cost per lease, and campaign effectiveness
Prepare and present regular performance updates, insights, and recommendations to senior leadership and ownership groups
Partner with Operations and Asset Management to support forecasting, budgeting, and leasing assumptions
Ensure data integrity and accuracy across systems (Entrata, CRM, marketing platforms) to support reliable reporting and decision-making
Develop and support resident experience strategies that drive retention, satisfaction, and renewal performance across the portfolio
Partner with onsite teams to implement and execute renewal strategies, ensuring alignment with occupancy and revenue goals
Analyze resident feedback, surveys, and online reviews to identify trends and recommend improvements to the overall customer experience
Ensure consistency in resident engagement, programming, and communication standards across all communities
Support strategic resident engagement initiatives, including community programming, outreach efforts, and partnership events, to enhance resident satisfaction and brand loyalty
Typical Physical Demands: Regularly use hands to manipulate tools, controls, phones, and computer keyboard. Frequently stand, reach with hands and arms, climb, balance, and stoop. Sit and stand to do clerical work. Regularly lift and move office supplies up to 20 lbs.
Work is performed in an office. Employee frequently interacts directly with community management, facilities management, residents and other staff members during the workday.
Who we're looking for
High School Diploma or GED required
Minimum of five (5) year of experience in a leasing and/or marketing related field preferably related to real estate or property management.
Supervisory or Management experience a plus
Travel up to 75% of the time
Social Media Management – Facebook, Instagram, Snapchat, Twitter, etc.
Canva / Adobe Illustrator
Event Planning
Works well in groups
Good with high volume of calls
Adaptable
Multitasker
Time management
Must possess or be willing to obtain Certified Apartment Leasing Professional (National Apartment Association) designation within one (1) year of hire
Possession of a valid state issued driver’s license and safe driving record are required
Balfour Beatty Communities is part of Balfour Beatty Investments and Balfour Beatty, plc, an international group that finances, develops, builds and maintains infrastructure assets.
*This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole
#J-18808-Ljbffr