Brand Associate - Towel/Tissue/Napkin
Georgia-Pacific LLC, Atlanta, GA, United States
Your Job: Georgia Pacific is seeking a Brand Associate to support the Towel/Tissue/Napkin business. This role is ideal for a self‑starter with strong executional rigor and curiosity for how brands win in market. You will play a critical role in commercialization, e‑commerce execution, quality and consumer satisfaction, and business performance tracking—working cross‑functionally to help deliver strong brand and business results. This position offers broad exposure across brand management, operations, analytics, e‑commerce, and quality, while partnering closely with the Brand Director and cross‑functional capabilities.
What You Will Do
Commercialization & Portfolio Execution
Support commercialization and product transitions, ensuring readiness from launch through in‑market execution.
Maintain product setup and transitions, including SKU creation, item maintenance, and transitions.
Category & Data Management
Own Product Catalog and Circana submissions for the Towel/Tissue/Napkin portfolio.
Ensure accuracy and timeliness of all item metadata and syndicated data submissions.
E‑Commerce & Digital Execution
Execute e‑commerce content and syndication, including PDP development, Campfire copy, and PDP asset management.
Support optimization of digital shelf content to ensure clear, compelling, and accurate consumer messaging across retailers.
Social & Brand Activation Support
Provide feedback on ambassador and organic social content to ensure alignment with brand strategy and voice.
Support review generation and maintenance, including new item review setup and keeping existing reviews fresh and relevant.
Performance & Business Analytics
Maintain and evolve performance scorecards to track trends and help identify key business drivers.
Support clear, concise reporting to inform brand and cross‑functional partners.
Quality & Consumer Satisfaction
Serve as day‑to‑day Quality lead.
Act as Consumer Satisfaction lead and liaison, partnering with quality, mills, and consumer care teams to address issues and identify learning.
Internal Engagement & Brand Culture
Support internal engagement initiatives (e.g., ordering branded apparel, team engagement moments).
Who You Are
Highly organized, detail oriented, and comfortable managing multiple workstreams.
Curious about how brands operate across commercialization, quality, e‑commerce, and consumer experience.
Comfortable working cross‑functionally with operations, quality, analytics, supply chain, marketing, and sales.
Able to translate data into insights and communicate clearly with stakeholders.
Basic Qualifications
Bachelor’s degree or higher.
Organizational, communication, and project management skills.
Experience in Microsoft Excel and PowerPoint.
What Will Put You Ahead
Experience in CPG, retail, or e‑commerce execution.
Familiarity with Circana/syndicated data and product catalog management.
Exposure to PDP development, digital shelf, or content syndication tools.
Interest in quality, consumer feedback loops, and continuous improvement.
Benefits
Our goal is for each employee and their families to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength—focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify. Please click here for additional information. (For Illinois E‑Verify information click here, aquí, or tu).
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What You Will Do
Commercialization & Portfolio Execution
Support commercialization and product transitions, ensuring readiness from launch through in‑market execution.
Maintain product setup and transitions, including SKU creation, item maintenance, and transitions.
Category & Data Management
Own Product Catalog and Circana submissions for the Towel/Tissue/Napkin portfolio.
Ensure accuracy and timeliness of all item metadata and syndicated data submissions.
E‑Commerce & Digital Execution
Execute e‑commerce content and syndication, including PDP development, Campfire copy, and PDP asset management.
Support optimization of digital shelf content to ensure clear, compelling, and accurate consumer messaging across retailers.
Social & Brand Activation Support
Provide feedback on ambassador and organic social content to ensure alignment with brand strategy and voice.
Support review generation and maintenance, including new item review setup and keeping existing reviews fresh and relevant.
Performance & Business Analytics
Maintain and evolve performance scorecards to track trends and help identify key business drivers.
Support clear, concise reporting to inform brand and cross‑functional partners.
Quality & Consumer Satisfaction
Serve as day‑to‑day Quality lead.
Act as Consumer Satisfaction lead and liaison, partnering with quality, mills, and consumer care teams to address issues and identify learning.
Internal Engagement & Brand Culture
Support internal engagement initiatives (e.g., ordering branded apparel, team engagement moments).
Who You Are
Highly organized, detail oriented, and comfortable managing multiple workstreams.
Curious about how brands operate across commercialization, quality, e‑commerce, and consumer experience.
Comfortable working cross‑functionally with operations, quality, analytics, supply chain, marketing, and sales.
Able to translate data into insights and communicate clearly with stakeholders.
Basic Qualifications
Bachelor’s degree or higher.
Organizational, communication, and project management skills.
Experience in Microsoft Excel and PowerPoint.
What Will Put You Ahead
Experience in CPG, retail, or e‑commerce execution.
Familiarity with Circana/syndicated data and product catalog management.
Exposure to PDP development, digital shelf, or content syndication tools.
Interest in quality, consumer feedback loops, and continuous improvement.
Benefits
Our goal is for each employee and their families to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength—focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.
Equal Opportunities
Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E‑Verify. Please click here for additional information. (For Illinois E‑Verify information click here, aquí, or tu).
#J-18808-Ljbffr