Field Marketing Manager - Dallas / Fort Worth, TX
Beer Girl, Dallas, TX, United States
Beer Girl is an independently owned, fast-growing beer brand built on authenticity, hustle, and
community. We believe the best brands are built in real life, through shared experiences,
meaningful connections, and showing up where it matters most.
We empower our team to think independently, take smart risks, and bring the brand to life in
creative ways. We value ownership, energy, and momentum.
WHO WE’R LOOKING FOR
We’re looking for someone who thrives in the field, someone who can both create demand and
capitalize on it.
Someone who:
Loves being out in market, building relationships and creating experiences
Understands that great marketing drives sales, and knows how to connect the two
Is proactive in identifying new account opportunities (especially on-premise)
Thinks creatively about how to drive velocity through activations
Is energized by nights, weekends, and fast-paced environments
Takes ownership and follows through
Detail oriented and efficient with time management
THE ROLE
Field Marketing Manager - Dallas / Fort Worth
Beer Girl is hiring a Field Marketing Manager to lead grassroots brand building and in-market activations across the Dallas–Fort Worth area - while directly supporting distribution growth and account velocity.This role sits at the intersection of marketing + sales, focused on getting Beer Girl into the right
accounts and then driving pull-through through high-impact activations.
WHAT YOU’LL DO
Lead Field Marketing & Activations
Plan and execute weekly samplings, demos, and events across on-premise and retail accounts
Build a consistent calendar of grassroots activations that put Beer Girl directly in consumers’ hands
Bring the brand to life through creative, high-energy executions
Drive Distribution & Velocity Through the Field
Work closely with distributor team to identify priority accounts and new opportunities particularly in the on-premise
Help open new accounts by getting Beer Girl in front of decision makers and supporting placements alongside distributor
Own performance in market by focusing on both: New placements: generating demand through events, tastings, and relationships. Existing accounts: identifying where Beer Girl is sold and executing activations to increase velocity
Execute targeted samplings, demos, and promotions that drive sell-through, repeat orders, and long-term success
Act as a true partner to distributor - bringing energy, ideas, and execution that directly impact performance
Manage & Lead Brand Ambassadors
Recruit, schedule, and manage a team of Brand Ambassadors
Ensure all samplings and activations are executed at a high level
Train ambassadors to confidently represent Beer Girl and drive engagement
Own Local Strategy & Cross-Functional Execution
Partner closely with Beer Girl’s digital marketing and POS teams to develop market-specific strategies that drive both awareness and sales
Help connect the dots between what’s happening online, in-store, and in-market to ensure a cohesive brand presence
Provide real-time feedback from the field to inform digital campaigns, content, and POS development
Take full ownership of market execution - ensuring strategies are not just planned, but brought to life effectively on the ground
Be the Eyes & Ears of the Market
Continuously identify new opportunities for placements, events, and partnerships
Build strong relationships with bar managers, buyers, and local influencers
Provide real-time feedback on what’s working and where to focus
DAY IN THE LIFE
This is a highly field-based role (80%+ in-market), blending brand building with real business
impact.
Host a retail tasting or on-premise sampling
Meet with a distributor rep to target new accounts
Drop into existing accounts to support velocity with an activation
Coordinate a college campus or local event
Set up a bar spend to drive trial and repeat orders
Success in this role means not just showing up, but turning every activation into measurable
momentum for the brand.
Flexibility is key - early mornings, late nights, and weekends are all part of building a brand people love!!
#J-18808-Ljbffr
community. We believe the best brands are built in real life, through shared experiences,
meaningful connections, and showing up where it matters most.
We empower our team to think independently, take smart risks, and bring the brand to life in
creative ways. We value ownership, energy, and momentum.
WHO WE’R LOOKING FOR
We’re looking for someone who thrives in the field, someone who can both create demand and
capitalize on it.
Someone who:
Loves being out in market, building relationships and creating experiences
Understands that great marketing drives sales, and knows how to connect the two
Is proactive in identifying new account opportunities (especially on-premise)
Thinks creatively about how to drive velocity through activations
Is energized by nights, weekends, and fast-paced environments
Takes ownership and follows through
Detail oriented and efficient with time management
THE ROLE
Field Marketing Manager - Dallas / Fort Worth
Beer Girl is hiring a Field Marketing Manager to lead grassroots brand building and in-market activations across the Dallas–Fort Worth area - while directly supporting distribution growth and account velocity.This role sits at the intersection of marketing + sales, focused on getting Beer Girl into the right
accounts and then driving pull-through through high-impact activations.
WHAT YOU’LL DO
Lead Field Marketing & Activations
Plan and execute weekly samplings, demos, and events across on-premise and retail accounts
Build a consistent calendar of grassroots activations that put Beer Girl directly in consumers’ hands
Bring the brand to life through creative, high-energy executions
Drive Distribution & Velocity Through the Field
Work closely with distributor team to identify priority accounts and new opportunities particularly in the on-premise
Help open new accounts by getting Beer Girl in front of decision makers and supporting placements alongside distributor
Own performance in market by focusing on both: New placements: generating demand through events, tastings, and relationships. Existing accounts: identifying where Beer Girl is sold and executing activations to increase velocity
Execute targeted samplings, demos, and promotions that drive sell-through, repeat orders, and long-term success
Act as a true partner to distributor - bringing energy, ideas, and execution that directly impact performance
Manage & Lead Brand Ambassadors
Recruit, schedule, and manage a team of Brand Ambassadors
Ensure all samplings and activations are executed at a high level
Train ambassadors to confidently represent Beer Girl and drive engagement
Own Local Strategy & Cross-Functional Execution
Partner closely with Beer Girl’s digital marketing and POS teams to develop market-specific strategies that drive both awareness and sales
Help connect the dots between what’s happening online, in-store, and in-market to ensure a cohesive brand presence
Provide real-time feedback from the field to inform digital campaigns, content, and POS development
Take full ownership of market execution - ensuring strategies are not just planned, but brought to life effectively on the ground
Be the Eyes & Ears of the Market
Continuously identify new opportunities for placements, events, and partnerships
Build strong relationships with bar managers, buyers, and local influencers
Provide real-time feedback on what’s working and where to focus
DAY IN THE LIFE
This is a highly field-based role (80%+ in-market), blending brand building with real business
impact.
Host a retail tasting or on-premise sampling
Meet with a distributor rep to target new accounts
Drop into existing accounts to support velocity with an activation
Coordinate a college campus or local event
Set up a bar spend to drive trial and repeat orders
Success in this role means not just showing up, but turning every activation into measurable
momentum for the brand.
Flexibility is key - early mornings, late nights, and weekends are all part of building a brand people love!!
#J-18808-Ljbffr