Online Marketing Specialist - Performance
AutomationDirect, Atlanta, GA, United States
The Online Marketing Specialist – Performance Marketing is responsible for developing, executing, and optimizing paid search marketing strategies that deliver qualified traffic and measurable growth to AutomationDirect’s digital properties.
What Success Looks Like In This Role In this role, you will:
Improve return on ad spend (ROAS) and reduce cost per acquisition (CPA) through continuous optimization and testing
Identify and scale high-performing campaigns that drive qualified product traffic and revenue
Implement structured experimentation that generates actionable insights and improves campaign performance
Build automated reporting and dashboards that improve visibility into paid search performance
Responsibilities Performance Marketing & Campaign Management
Develop, launch, manage, and optimize performance marketing campaigns across Google Ads and Microsoft Ads.
Conduct keyword research, audience targeting, bid management, and ad copy development.
Utilize platform automation such as Smart Bidding, Performance Max, and audience signals to improve campaign efficiency.
Monitor campaign performance and implement data-driven optimizations to improve conversions and reduce acquisition costs.
Coordinate with Google and Microsoft representatives to identify optimization opportunities and new beta features
Optimization & Experimentation
Utilize automation tools and machine learning features within advertising platforms to identify optimization opportunities.
Design and execute structured experiments including A/B testing, bid strategy testing, audience targeting tests, and creative experiments.
Use AI-assisted tools to generate and test ad variations, messaging, and keyword strategies.
Analyze experiment results and implement successful optimizations across campaigns.
Identify opportunities for automation to streamline campaign management and reporting.
Data Analytics & Performance Reporting
Monitor and analyze campaign performance, website traffic, and conversion metrics using analytics platforms.
Track and report on key performance indicators such as ROAS, CPA, conversion rate, and revenue contribution from paid search.
Develop dashboards and automated reporting using analytics and visualization tools.
Prepare monthly performance reports highlighting insights, testing outcomes, and optimization strategies.
Fulfill ad hoc reporting and marketing performance analysis requests.
E-Commerce & Product Marketing Support
Support paid search initiatives for e-commerce and product-driven campaigns.
Provide keyword research and performance marketing insights for new product launches.
Develop targeted campaigns to increase product visibility, qualified traffic, and conversions.
Collaborate with internal teams including product managers and product engineers to align marketing strategies across channels.
Partner with SEO, product, and content teams to coordinate paid and organic search initiatives.
Marketing Technology, Innovation and Process Documentation
Research and evaluate emerging performance marketing technologies, automation tools, and advertising platform capabilities.
Stay current on PPC best practices, platform updates, and industry trends.
Evaluate new tools, features, and beta opportunities to maintain competitive advantage.
Document procedures related to campaign creation, testing, optimization, and reporting.
Maintain documentation for campaign strategies, experimentation processes, and performance insights.
Document communications and recommendations from Google and Microsoft representatives.
Qualifications Required Qualifications
Bachelor’s degree in marketing, technical field, or related discipline
3–5 years of hands‑on experience managing and optimizing Google Ads or Microsoft Ads campaigns with a focus on measurable performance improvements
Experience managing paid search campaigns for B2B e‑commerce or product‑driven businesses
Proven experience with Google Ads, Google Merchant Center, Google Analytics, and Microsoft Ads
Proficiency in Microsoft Office applications
Preferred Qualifications
Familiarity with generative AI tools such as ChatGPT, Gemini, or similar platforms for marketing workflows
Familiarity with AI‑assisted ad copy generation and creative testing
Familiarity with AI‑driven keyword research, clustering, and search intent analysis tools
Familiarity with marketing automation and predictive analytics platforms
Ability to leverage AI and automation tools to improve campaign optimization, reporting automation, and marketing insights
Experience using data visualization or reporting tools such as Power BI
Experience with campaign experimentation, A/B testing, and data‑driven optimization
#J-18808-Ljbffr
What Success Looks Like In This Role In this role, you will:
Improve return on ad spend (ROAS) and reduce cost per acquisition (CPA) through continuous optimization and testing
Identify and scale high-performing campaigns that drive qualified product traffic and revenue
Implement structured experimentation that generates actionable insights and improves campaign performance
Build automated reporting and dashboards that improve visibility into paid search performance
Responsibilities Performance Marketing & Campaign Management
Develop, launch, manage, and optimize performance marketing campaigns across Google Ads and Microsoft Ads.
Conduct keyword research, audience targeting, bid management, and ad copy development.
Utilize platform automation such as Smart Bidding, Performance Max, and audience signals to improve campaign efficiency.
Monitor campaign performance and implement data-driven optimizations to improve conversions and reduce acquisition costs.
Coordinate with Google and Microsoft representatives to identify optimization opportunities and new beta features
Optimization & Experimentation
Utilize automation tools and machine learning features within advertising platforms to identify optimization opportunities.
Design and execute structured experiments including A/B testing, bid strategy testing, audience targeting tests, and creative experiments.
Use AI-assisted tools to generate and test ad variations, messaging, and keyword strategies.
Analyze experiment results and implement successful optimizations across campaigns.
Identify opportunities for automation to streamline campaign management and reporting.
Data Analytics & Performance Reporting
Monitor and analyze campaign performance, website traffic, and conversion metrics using analytics platforms.
Track and report on key performance indicators such as ROAS, CPA, conversion rate, and revenue contribution from paid search.
Develop dashboards and automated reporting using analytics and visualization tools.
Prepare monthly performance reports highlighting insights, testing outcomes, and optimization strategies.
Fulfill ad hoc reporting and marketing performance analysis requests.
E-Commerce & Product Marketing Support
Support paid search initiatives for e-commerce and product-driven campaigns.
Provide keyword research and performance marketing insights for new product launches.
Develop targeted campaigns to increase product visibility, qualified traffic, and conversions.
Collaborate with internal teams including product managers and product engineers to align marketing strategies across channels.
Partner with SEO, product, and content teams to coordinate paid and organic search initiatives.
Marketing Technology, Innovation and Process Documentation
Research and evaluate emerging performance marketing technologies, automation tools, and advertising platform capabilities.
Stay current on PPC best practices, platform updates, and industry trends.
Evaluate new tools, features, and beta opportunities to maintain competitive advantage.
Document procedures related to campaign creation, testing, optimization, and reporting.
Maintain documentation for campaign strategies, experimentation processes, and performance insights.
Document communications and recommendations from Google and Microsoft representatives.
Qualifications Required Qualifications
Bachelor’s degree in marketing, technical field, or related discipline
3–5 years of hands‑on experience managing and optimizing Google Ads or Microsoft Ads campaigns with a focus on measurable performance improvements
Experience managing paid search campaigns for B2B e‑commerce or product‑driven businesses
Proven experience with Google Ads, Google Merchant Center, Google Analytics, and Microsoft Ads
Proficiency in Microsoft Office applications
Preferred Qualifications
Familiarity with generative AI tools such as ChatGPT, Gemini, or similar platforms for marketing workflows
Familiarity with AI‑assisted ad copy generation and creative testing
Familiarity with AI‑driven keyword research, clustering, and search intent analysis tools
Familiarity with marketing automation and predictive analytics platforms
Ability to leverage AI and automation tools to improve campaign optimization, reporting automation, and marketing insights
Experience using data visualization or reporting tools such as Power BI
Experience with campaign experimentation, A/B testing, and data‑driven optimization
#J-18808-Ljbffr