Digital Ads Specialist
Linville Estate Law, Franklin, TN, United States
We're looking for a creative and growth-focused Digital Ads Specialist to join our Marketing Team. This team member will focus on executing paid ad campaigns and optimizing lead-generation funnels. Reporting directly to the Marketing Director, this position implements the firm’s top-of-funnel strategy to consistently generate a pipeline of qualified leads. While this role includes content creation, all creative work is performed primarily to support paid ads and marketing initiatives. JOB DETAILS •
SCHEDULE:
Monday - Friday, 9:00 - 5:00 PM •
OFFICE EXPECTATIONS:
Hybrid; 2-3 Days In Office •
HOURS:
40+ Hours •
REPORTS TO:
Marketing Director •
VACATION:
4 Weeks Paid Responsibilities:
Paid Advertising & Lead Generation
• Build, launch, and manage lead-generation campaigns across Meta and Google Ads, including audience targeting, budget management, and ongoing optimization to drive consistent leads. • Monitor campaign performance regularly and make data-driven adjustments to reduce cost per lead (CPL) and improve lead quality. • Write performance-based copy for emails, SMS, landing pages, and digital ads that align with brand voice and conversion goals. • Plan and produce specific creative assets (videos, static, and carousels) designed for optimal ad performance and conversions. • Manage and monitor the technical flow of lead funnels to maximize conversion. • Conduct ongoing audience testing and keyword research to refine targeting and scale successful ads.
Content Creation
• Maintain a monthly content calendar that supports paid campaigns and maintains brand presence. • Firm and edit short-form video content and repurpose existing or long-form content for paid ads and social media. • Design static images and carousels for paid ads and social media. • Maintain brand consistency across all content, ensuring messaging, visuals, and tone align with firm guidelines on every platform and in every format.
Other
• Maintain and update the firm's CRM to ensure all leads from paid and organic sources are accurately tracked for intake. • Stay current on digital marketing trends, platform updates, and industry best practices, and regularly bring forward relevant ideas and recommendations. • Monitor campaign performance and budgets; deliver actionable insights; and regularly maintain performance dashboards. • Perform other duties as assigned. Qualifications: •
At least 2 years of digital marketing experience
with a proven track record of managing and optimizing Meta and Google campaigns for measurable results. •
Expertise in performance-based copywriting
, creating high-converting messaging across ads, landing pages, emails, and SMS. •
Adept at using Adobe Creative Suite, Canva, and video tools
to plan, film, and edit engaging short-form video and static assets. •
Data-driven mindset
with the ability to navigate GA4, Meta Business Suite, and Google Ads dashboards to interpret data and present actionable insights. •
Highly organized self-starter
skilled in project management and CRM tools (e.g., ClickUp, HubSpot) to meet tight deadlines in a fast-paced environment. •
Disciplined approach to taking direction
, pivoting based on firm priorities, and maintaining strict confidentiality regarding all client and firm interests. •
Legal industry experience is a plus
, though not a requirement for the role. Compensation: $50,000
• Paid Advertising & Lead Generation • Build, launch, and manage lead-generation campaigns across Meta and Google Ads, including audience targeting, budget management, and ongoing optimization to drive consistent leads. • Monitor campaign performance regularly and make data-driven adjustments to reduce cost per lead (CPL) and improve lead quality. • Write performance-based copy for emails, SMS, landing pages, and digital ads that align with brand voice and conversion goals. • Plan and produce specific creative assets (videos, static, and carousels) designed for optimal ad performance and conversions. • Manage and monitor the technical flow of lead funnels to maximize conversion. • Conduct ongoing audience testing and keyword research to refine targeting and scale successful ads.Content Creation • Maintain a monthly content calendar that supports paid campaigns and maintains brand presence. • Firm and edit short-form video content and repurpose existing or long-form content for paid ads and social media. • Design static images and carousels for paid ads and social media. • Maintain brand consistency across all content, ensuring messaging, visuals, and tone align with firm guidelines on every platform and in every format.Other • Maintain and update the firm's CRM to ensure all leads from paid and organic sources are accurately tracked for intake. • Stay current on digital marketing trends, platform updates, and industry best practices, and regularly bring forward relevant ideas and recommendations. • Monitor campaign performance and budgets; deliver actionable insights; and regularly maintain performance dashboards. • Perform other duties as assigned.
Compensation:
$50,000 per year
SCHEDULE:
Monday - Friday, 9:00 - 5:00 PM •
OFFICE EXPECTATIONS:
Hybrid; 2-3 Days In Office •
HOURS:
40+ Hours •
REPORTS TO:
Marketing Director •
VACATION:
4 Weeks Paid Responsibilities:
Paid Advertising & Lead Generation
• Build, launch, and manage lead-generation campaigns across Meta and Google Ads, including audience targeting, budget management, and ongoing optimization to drive consistent leads. • Monitor campaign performance regularly and make data-driven adjustments to reduce cost per lead (CPL) and improve lead quality. • Write performance-based copy for emails, SMS, landing pages, and digital ads that align with brand voice and conversion goals. • Plan and produce specific creative assets (videos, static, and carousels) designed for optimal ad performance and conversions. • Manage and monitor the technical flow of lead funnels to maximize conversion. • Conduct ongoing audience testing and keyword research to refine targeting and scale successful ads.
Content Creation
• Maintain a monthly content calendar that supports paid campaigns and maintains brand presence. • Firm and edit short-form video content and repurpose existing or long-form content for paid ads and social media. • Design static images and carousels for paid ads and social media. • Maintain brand consistency across all content, ensuring messaging, visuals, and tone align with firm guidelines on every platform and in every format.
Other
• Maintain and update the firm's CRM to ensure all leads from paid and organic sources are accurately tracked for intake. • Stay current on digital marketing trends, platform updates, and industry best practices, and regularly bring forward relevant ideas and recommendations. • Monitor campaign performance and budgets; deliver actionable insights; and regularly maintain performance dashboards. • Perform other duties as assigned. Qualifications: •
At least 2 years of digital marketing experience
with a proven track record of managing and optimizing Meta and Google campaigns for measurable results. •
Expertise in performance-based copywriting
, creating high-converting messaging across ads, landing pages, emails, and SMS. •
Adept at using Adobe Creative Suite, Canva, and video tools
to plan, film, and edit engaging short-form video and static assets. •
Data-driven mindset
with the ability to navigate GA4, Meta Business Suite, and Google Ads dashboards to interpret data and present actionable insights. •
Highly organized self-starter
skilled in project management and CRM tools (e.g., ClickUp, HubSpot) to meet tight deadlines in a fast-paced environment. •
Disciplined approach to taking direction
, pivoting based on firm priorities, and maintaining strict confidentiality regarding all client and firm interests. •
Legal industry experience is a plus
, though not a requirement for the role. Compensation: $50,000
• Paid Advertising & Lead Generation • Build, launch, and manage lead-generation campaigns across Meta and Google Ads, including audience targeting, budget management, and ongoing optimization to drive consistent leads. • Monitor campaign performance regularly and make data-driven adjustments to reduce cost per lead (CPL) and improve lead quality. • Write performance-based copy for emails, SMS, landing pages, and digital ads that align with brand voice and conversion goals. • Plan and produce specific creative assets (videos, static, and carousels) designed for optimal ad performance and conversions. • Manage and monitor the technical flow of lead funnels to maximize conversion. • Conduct ongoing audience testing and keyword research to refine targeting and scale successful ads.Content Creation • Maintain a monthly content calendar that supports paid campaigns and maintains brand presence. • Firm and edit short-form video content and repurpose existing or long-form content for paid ads and social media. • Design static images and carousels for paid ads and social media. • Maintain brand consistency across all content, ensuring messaging, visuals, and tone align with firm guidelines on every platform and in every format.Other • Maintain and update the firm's CRM to ensure all leads from paid and organic sources are accurately tracked for intake. • Stay current on digital marketing trends, platform updates, and industry best practices, and regularly bring forward relevant ideas and recommendations. • Monitor campaign performance and budgets; deliver actionable insights; and regularly maintain performance dashboards. • Perform other duties as assigned.
Compensation:
$50,000 per year