Digital Marketing Specialist
AMQ, Lake Wazeecha, WI, United States
This is a hands-on role ideal for someone who thrives in a fast-paced environment and enjoys bringing marketing campaigns to life across digital channels.
Summary
Reporting to the Director of Brand and Communications, the Digital Marketing Specialist is essential to maintaining the speed and effectiveness of our marketing efforts. We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to support our growing brand and communications team. This role is responsible for executing website updates, creating digital campaign assets, and producing content that supports demand generation and sales efforts.
Website Management & Optimization
Maintain and update website content, including product pages, landing pages, and campaign pages
Build and optimize landing pages to support marketing campaigns and lead generation
Ensure content is accurate, up-to-date, and aligned with brand standards
Collaborate with SEO partners to implement on-page optimization best practices
Digital Campaign Execution
Develop and deploy digital assets for marketing campaigns, including:
Email graphics and layouts
Paid social and display ads
Web banners and landing page visuals
Support campaign launches in collaboration with internal team and external partners
Ensure consistency across all digital touchpoints
Content Creation & Support
Assist in creating and formatting content such as:
Case studies and project spotlights
Blog posts and articles
Product and campaign messaging
Work with internal teams to gather content inputs (sales, product, marketing)
Optimize content for digital channels and user experience
Editorial Calendar & Cross-Functional Communications
Own and maintain a corporate editorial calendar that aligns communications across multiple disciplines
Coordinate content planning for key initiatives including:
Operational updates
Customer care communications
Dealer-facing announcements and resources
Partner with internal stakeholders to ensure timely, consistent, and valuable communication to our dealer community
Help prioritize and schedule content to support both marketing campaigns and business-critical updates
Create and update digital versions of sales tools and collateral
Support product launches with web and content updates
Assist in organizing and maintaining marketing assets and content libraries
Work closely with marketing leadership and product team
Coordinate with external partners (SEO, paid media, CRM) to support campaign execution
Manage multiple projects and deadlines with strong attention to detail
Job Knowledge, Skills & Abilities
Hands-on and execution-focused
Strong attention to detail
Ability to work quickly without sacrificing quality
Collaborative and responsive
Comfortable working across multiple types of projects
Strong writing and editing skills
Highly organized with the ability to manage multiple priorities
Experience/Education
Bachelor’s degree in business, marketing, communication, digital media or a related field
2–5 years of experience in digital marketing, content creation, or web management
Experience working with marketing automation platforms (e.g., HubSpot)
Familiarity with B2B marketing or manufacturing industry
Experience creating content for lead generation and campaigns
Experience with CMS platforms (e.g., Craft, WordPress or similar)
Basic understanding of SEO principles and digital marketing channels
Proficiency in design tools (Adobe Creative Suite, Figma, Canva, or similar)
Equal Opportunity Statement:
AMQ & Steelcase provide employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements.
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Summary
Reporting to the Director of Brand and Communications, the Digital Marketing Specialist is essential to maintaining the speed and effectiveness of our marketing efforts. We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to support our growing brand and communications team. This role is responsible for executing website updates, creating digital campaign assets, and producing content that supports demand generation and sales efforts.
Website Management & Optimization
Maintain and update website content, including product pages, landing pages, and campaign pages
Build and optimize landing pages to support marketing campaigns and lead generation
Ensure content is accurate, up-to-date, and aligned with brand standards
Collaborate with SEO partners to implement on-page optimization best practices
Digital Campaign Execution
Develop and deploy digital assets for marketing campaigns, including:
Email graphics and layouts
Paid social and display ads
Web banners and landing page visuals
Support campaign launches in collaboration with internal team and external partners
Ensure consistency across all digital touchpoints
Content Creation & Support
Assist in creating and formatting content such as:
Case studies and project spotlights
Blog posts and articles
Product and campaign messaging
Work with internal teams to gather content inputs (sales, product, marketing)
Optimize content for digital channels and user experience
Editorial Calendar & Cross-Functional Communications
Own and maintain a corporate editorial calendar that aligns communications across multiple disciplines
Coordinate content planning for key initiatives including:
Operational updates
Customer care communications
Dealer-facing announcements and resources
Partner with internal stakeholders to ensure timely, consistent, and valuable communication to our dealer community
Help prioritize and schedule content to support both marketing campaigns and business-critical updates
Create and update digital versions of sales tools and collateral
Support product launches with web and content updates
Assist in organizing and maintaining marketing assets and content libraries
Work closely with marketing leadership and product team
Coordinate with external partners (SEO, paid media, CRM) to support campaign execution
Manage multiple projects and deadlines with strong attention to detail
Job Knowledge, Skills & Abilities
Hands-on and execution-focused
Strong attention to detail
Ability to work quickly without sacrificing quality
Collaborative and responsive
Comfortable working across multiple types of projects
Strong writing and editing skills
Highly organized with the ability to manage multiple priorities
Experience/Education
Bachelor’s degree in business, marketing, communication, digital media or a related field
2–5 years of experience in digital marketing, content creation, or web management
Experience working with marketing automation platforms (e.g., HubSpot)
Familiarity with B2B marketing or manufacturing industry
Experience creating content for lead generation and campaigns
Experience with CMS platforms (e.g., Craft, WordPress or similar)
Basic understanding of SEO principles and digital marketing channels
Proficiency in design tools (Adobe Creative Suite, Figma, Canva, or similar)
Equal Opportunity Statement:
AMQ & Steelcase provide employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements.
#J-18808-Ljbffr