Marketing Specialist - CASA
Snohomish County, WA, Seattle, WA, United States
Develops and implements successful marketing plans, strategies and tactics that meet short term and long term promotional, financial, and operational objectives.
Job Duties
Statement of Essential Job Duties
Supports the development and execution of marketing campaigns in accordance with county or department strategic plans. Identifies and values promotional opportunities to be offered to prospective partners that support the County. Coordinates activation of promotional opportunities.
Conducts market research to identify customer demographics, psychographics, marketing trends, and competitor analysis. Develops and implements marketing plans with SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goals and KPIs (Key Performance Indicators) that align with business goals. Analyzes qualitative and quantitative data from multiple sources to guide marketing decisions for effective outcomes.
Coordinates and/or assists with onsite media coverage and promotions. Assists with writing and submitting press releases and special interest stories for media coverage.
Serve as the main point of contact for the program area and public relations, providing logistical and communication support for media events and familiarization tours when needed.
Act as the liaison between community groups to foster outreach and relationship development. Actively work to engage tourism and hospitality partners in countywide initiatives and development projects.
Collaborates with media buyers to identify effective media platforms, allocate media spend, and determine media timing to promote events. Delivers assets according to the media plan timeline.
Works with creative services to design and create high-quality marketing assets such as banners, digital ads, print ads, fliers, and more. Ensures assets meet industry standards and reach diverse audiences ranging from businesses and leisure travelers to international economic development partners.
Works with and attends meetings with Staff, Advisory Boards, Media Buyers, Production Companies, entertainers, promoters, organizations, committees, and designated individuals that are an integral part of, or are involved with activities, events and programs as requested.
Assists with public relations, communications, and PIO duties as needed. Aids in the development of correspondence, reports, and media kits.
May be responsible for the development, implementation, and promotional marketing of the facilities, including production of sales materials, and client solicitation.
May generate content, including images, video, infographics and copy for social media accounts, website, and E-news subscriber list.
Statement of Other Job Duties
May identify prospective partners, develop proposals, make presentations, negotiate sponsorships, complete worksheets for agreement preparation, coordinate requirements, and on-site coordination.
May assist with promotions and oversight of promotional materials.
Perform other duties as assigned.
Minimum Qualifications
A bachelor’s degree in marketing, business administration or related field; AND two (2) years’ experience in event management, advertising and promotions, marketing or public relations; OR, any equivalent combination of training and/or experience that provides the required knowledge and abilities. Must pass job related tests.
Special Requirements
A valid Washington State Driver’s License may be required for employment.
Additional Information
Knowledge and Abilities
Knowledge of:
principles and practices of marketing, advertising and promotions;
events coordination;
budget and record keeping techniques;
project management;
strong organizational skills;
Microsoft Office software applications;
web-site development and maintenance;
social media applications;
office practices and procedures.
principles and practices of content marketing including content creation, management, and collaboration
content management systems (CMS)
basic graphic design principals
Adobe Suite (Illustrator, InDesign, Photoshop, Acrobat) or other design software
Photography/videography and editing skills
market research, surveys, and data analytics
Ability to:
prepare and negotiate agreement terms;
effective written and verbal communication skills
establish and maintain effective relationships with staff, partners, political officials, media, and the public;
meet deadlines and cope with interruptions;
follow-through and be detail oriented;
operate standard office equipment and computer software programs;
be results oriented
Supervision
Position reports to an administrative superior as assigned. Assignments are of a general nature and the work is reviewed through reports and outcomes.
Working Conditions
The work is performed in the office setting and outdoors as necessary. The employee may be requested to work evenings and holidays, as necessary.
Snohomish County is an Equal Employment Opportunity (EEO) employer.
Accommodations for individuals with disabilities are provided upon request.
#J-18808-Ljbffr
Job Duties
Statement of Essential Job Duties
Supports the development and execution of marketing campaigns in accordance with county or department strategic plans. Identifies and values promotional opportunities to be offered to prospective partners that support the County. Coordinates activation of promotional opportunities.
Conducts market research to identify customer demographics, psychographics, marketing trends, and competitor analysis. Develops and implements marketing plans with SMART (Specific, Measurable, Attainable, Relevant, Time-bound) goals and KPIs (Key Performance Indicators) that align with business goals. Analyzes qualitative and quantitative data from multiple sources to guide marketing decisions for effective outcomes.
Coordinates and/or assists with onsite media coverage and promotions. Assists with writing and submitting press releases and special interest stories for media coverage.
Serve as the main point of contact for the program area and public relations, providing logistical and communication support for media events and familiarization tours when needed.
Act as the liaison between community groups to foster outreach and relationship development. Actively work to engage tourism and hospitality partners in countywide initiatives and development projects.
Collaborates with media buyers to identify effective media platforms, allocate media spend, and determine media timing to promote events. Delivers assets according to the media plan timeline.
Works with creative services to design and create high-quality marketing assets such as banners, digital ads, print ads, fliers, and more. Ensures assets meet industry standards and reach diverse audiences ranging from businesses and leisure travelers to international economic development partners.
Works with and attends meetings with Staff, Advisory Boards, Media Buyers, Production Companies, entertainers, promoters, organizations, committees, and designated individuals that are an integral part of, or are involved with activities, events and programs as requested.
Assists with public relations, communications, and PIO duties as needed. Aids in the development of correspondence, reports, and media kits.
May be responsible for the development, implementation, and promotional marketing of the facilities, including production of sales materials, and client solicitation.
May generate content, including images, video, infographics and copy for social media accounts, website, and E-news subscriber list.
Statement of Other Job Duties
May identify prospective partners, develop proposals, make presentations, negotiate sponsorships, complete worksheets for agreement preparation, coordinate requirements, and on-site coordination.
May assist with promotions and oversight of promotional materials.
Perform other duties as assigned.
Minimum Qualifications
A bachelor’s degree in marketing, business administration or related field; AND two (2) years’ experience in event management, advertising and promotions, marketing or public relations; OR, any equivalent combination of training and/or experience that provides the required knowledge and abilities. Must pass job related tests.
Special Requirements
A valid Washington State Driver’s License may be required for employment.
Additional Information
Knowledge and Abilities
Knowledge of:
principles and practices of marketing, advertising and promotions;
events coordination;
budget and record keeping techniques;
project management;
strong organizational skills;
Microsoft Office software applications;
web-site development and maintenance;
social media applications;
office practices and procedures.
principles and practices of content marketing including content creation, management, and collaboration
content management systems (CMS)
basic graphic design principals
Adobe Suite (Illustrator, InDesign, Photoshop, Acrobat) or other design software
Photography/videography and editing skills
market research, surveys, and data analytics
Ability to:
prepare and negotiate agreement terms;
effective written and verbal communication skills
establish and maintain effective relationships with staff, partners, political officials, media, and the public;
meet deadlines and cope with interruptions;
follow-through and be detail oriented;
operate standard office equipment and computer software programs;
be results oriented
Supervision
Position reports to an administrative superior as assigned. Assignments are of a general nature and the work is reviewed through reports and outcomes.
Working Conditions
The work is performed in the office setting and outdoors as necessary. The employee may be requested to work evenings and holidays, as necessary.
Snohomish County is an Equal Employment Opportunity (EEO) employer.
Accommodations for individuals with disabilities are provided upon request.
#J-18808-Ljbffr