Principal, Email Lead
Precision Strategies, Washington, District of Columbia, United States
Principal Email Marketing Strategist
Precision is an award-winning integrated strategy and marketing agency based in Washington, DC and New York, NY. Powered by data, we bring world-class experts in each of our service areas to conceive, develop, and run campaigns that help our clients seize opportunities and solve their biggest challenges.
Our team is seeking a principal to join our Strategic Communications team in New York, NY or Washington DC to lead cutting-edge email marketing strategy for clients ranging from corporate leaders to advocacy groups.
What You Will Be Doing:
Client Management
Lead and oversee multiple client email initiatives or programs from conception through execution, owning the full campaign lifecycle: planning, content development, QA, deployment, and performance analysis.
Manage work streams across multiple client accounts, ensuring timely delivery and coordination.
Digital Specific
Email Program Leadership:
Own end-to-end email strategy for client accounts, including acquisition, retention, drip, and triggered campaigns. Drive personalization and segmentation initiatives to deliver tailored messaging that increases audience relevance, conversion, and long-term engagement.
Audience Segmentation:
Build data-driven audience segments for targeted email campaigns and automated customer journeys, leveraging behavioral data, preferences, and engagement signals to optimize experiences.
Testing & Optimization:
Design and execute A/B and multivariate testing programs to improve engagement metrics and inform future campaign strategy. Use test learnings to develop and document best practices across the team.
Lifecycle Marketing:
Plan and manage personalized user journeys across email channels, partnering with creative, data, and account leads to align execution with broader campaign objectives.
Platform Skills:
Build, edit, schedule, and publish content across email, social, grassroots advocacy, CMS, and creative platforms. Maintain deep expertise in ESP and marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Braze, or similar), and proactively identify opportunities to leverage new capabilities on behalf of clients.
Reporting:
Drive digital reporting for email and broader digital channels. Identify patterns and trends, recommend next steps, and train junior staff on reporting strategy and analytics tools (e.g., Google Analytics, Tableau, or equivalent).
Collaboration
Work collaboratively across communications, data, creative, and paid advertising teams; build strong relationships within Precision and with client stakeholders.
Maintain campaign calendars, coordinate with cross-functional teams, and ensure compliance with email marketing best practices and regulations.
Well-prepared for meetingsoffers clear updates, anticipates questions, and proposes solutions and next steps.
Guide junior staff by reviewing work and providing written and verbal feedback.
Project & Time Management
Own assigned tasks end-to-end: understand how work ladders up to larger goals, meet deadlines without reminders, organize documents for team sharing, and manage multiple projects simultaneously.
Manage up when necessary to keep programs on track.
Meets deadlines set by client lead.
Strategy
Produce clear, persuasive content based on client strategy with minimal guidance; regularly seek feedback and review and edit junior team members' work.
Identify potential issues or strategy gaps early, recommend adjustments, and support teams in course-correcting.
Contribute to strategic planning and goal-setting for email and lifecycle marketing channels across the portfolio.
What We Are Looking For:
4+ years of experience in email marketing or digital marketing, with a proven track record of building and scaling effective email programs.
Deep expertise in ESP and marketing automation platforms Salesforce Marketing Cloud, Marketo, Braze, Exact Target, or similar required.
Experience with CRM tools and systems leveraged to drive customer engagement and segmentation.
Proficiency in digital analytics tools (e.g., Google Analytics, Tableau, or equivalent); strong analytical skills and a data-driven approach to decision-making.
Working knowledge of HTML and CSS for email; ability to QA and troubleshoot templates.
Experience building, executing, and scaling cross-functional campaigns from concept to completion.
Familiarity with customer segmentation, profiling, targeting, and lifecycle marketing best practices.
Excellent written and verbal communications skills.
Ability to work with colleagues across marketing, PR, analytics, and technology disciplines.
Creative, energetic, detail-oriented, and entrepreneurial.
What We Will Give You:
Competitive salaries
Annual bonus opportunity
Flexible hybrid remote/in office plan
Retirement plan with automatic 3% safe-harbor contribution from Precision
Healthcare coverage - medical, dental and vision with 90% of costs covered by Precision
Paid vacation and sick leave
Paid parental leave
Professional development stipend
The salary range for this role is $85,000-105,000.
We are currently working in a hybrid model and require staff to work in the office 50% of working days per month.
Precision is committed to building a diverse team that will positively and authentically impact the communities we serve. Centering our strategies around the authentic voices and cultures of the communities we are engaging with is paramount to our work and our work can only be as inclusive as our team is representative. We strongly encourage women, Black, Latino, Hispanic, AAPI, and Indigenous people, LGBTQ+, gender expansive or GNC folks, people of all ages, disabled people, and veterans to apply.
Precision is an award-winning integrated strategy and marketing agency based in Washington, DC and New York, NY. Powered by data, we bring world-class experts in each of our service areas to conceive, develop, and run campaigns that help our clients seize opportunities and solve their biggest challenges.
Our team is seeking a principal to join our Strategic Communications team in New York, NY or Washington DC to lead cutting-edge email marketing strategy for clients ranging from corporate leaders to advocacy groups.
What You Will Be Doing:
Client Management
Lead and oversee multiple client email initiatives or programs from conception through execution, owning the full campaign lifecycle: planning, content development, QA, deployment, and performance analysis.
Manage work streams across multiple client accounts, ensuring timely delivery and coordination.
Digital Specific
Email Program Leadership:
Own end-to-end email strategy for client accounts, including acquisition, retention, drip, and triggered campaigns. Drive personalization and segmentation initiatives to deliver tailored messaging that increases audience relevance, conversion, and long-term engagement.
Audience Segmentation:
Build data-driven audience segments for targeted email campaigns and automated customer journeys, leveraging behavioral data, preferences, and engagement signals to optimize experiences.
Testing & Optimization:
Design and execute A/B and multivariate testing programs to improve engagement metrics and inform future campaign strategy. Use test learnings to develop and document best practices across the team.
Lifecycle Marketing:
Plan and manage personalized user journeys across email channels, partnering with creative, data, and account leads to align execution with broader campaign objectives.
Platform Skills:
Build, edit, schedule, and publish content across email, social, grassroots advocacy, CMS, and creative platforms. Maintain deep expertise in ESP and marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Braze, or similar), and proactively identify opportunities to leverage new capabilities on behalf of clients.
Reporting:
Drive digital reporting for email and broader digital channels. Identify patterns and trends, recommend next steps, and train junior staff on reporting strategy and analytics tools (e.g., Google Analytics, Tableau, or equivalent).
Collaboration
Work collaboratively across communications, data, creative, and paid advertising teams; build strong relationships within Precision and with client stakeholders.
Maintain campaign calendars, coordinate with cross-functional teams, and ensure compliance with email marketing best practices and regulations.
Well-prepared for meetingsoffers clear updates, anticipates questions, and proposes solutions and next steps.
Guide junior staff by reviewing work and providing written and verbal feedback.
Project & Time Management
Own assigned tasks end-to-end: understand how work ladders up to larger goals, meet deadlines without reminders, organize documents for team sharing, and manage multiple projects simultaneously.
Manage up when necessary to keep programs on track.
Meets deadlines set by client lead.
Strategy
Produce clear, persuasive content based on client strategy with minimal guidance; regularly seek feedback and review and edit junior team members' work.
Identify potential issues or strategy gaps early, recommend adjustments, and support teams in course-correcting.
Contribute to strategic planning and goal-setting for email and lifecycle marketing channels across the portfolio.
What We Are Looking For:
4+ years of experience in email marketing or digital marketing, with a proven track record of building and scaling effective email programs.
Deep expertise in ESP and marketing automation platforms Salesforce Marketing Cloud, Marketo, Braze, Exact Target, or similar required.
Experience with CRM tools and systems leveraged to drive customer engagement and segmentation.
Proficiency in digital analytics tools (e.g., Google Analytics, Tableau, or equivalent); strong analytical skills and a data-driven approach to decision-making.
Working knowledge of HTML and CSS for email; ability to QA and troubleshoot templates.
Experience building, executing, and scaling cross-functional campaigns from concept to completion.
Familiarity with customer segmentation, profiling, targeting, and lifecycle marketing best practices.
Excellent written and verbal communications skills.
Ability to work with colleagues across marketing, PR, analytics, and technology disciplines.
Creative, energetic, detail-oriented, and entrepreneurial.
What We Will Give You:
Competitive salaries
Annual bonus opportunity
Flexible hybrid remote/in office plan
Retirement plan with automatic 3% safe-harbor contribution from Precision
Healthcare coverage - medical, dental and vision with 90% of costs covered by Precision
Paid vacation and sick leave
Paid parental leave
Professional development stipend
The salary range for this role is $85,000-105,000.
We are currently working in a hybrid model and require staff to work in the office 50% of working days per month.
Precision is committed to building a diverse team that will positively and authentically impact the communities we serve. Centering our strategies around the authentic voices and cultures of the communities we are engaging with is paramount to our work and our work can only be as inclusive as our team is representative. We strongly encourage women, Black, Latino, Hispanic, AAPI, and Indigenous people, LGBTQ+, gender expansive or GNC folks, people of all ages, disabled people, and veterans to apply.