Communications & Marketing Director
Nonprofit Center of Northeast Florida, Jacksonville, FL, United States
Job Title: Communications & Marketing Director
Reports To: Operations Director
FLSA Status: Exempt / Full-time
Job Summary: As the chief storyteller and brand champion for the Cultural Council of Greater Jacksonville, the Communications & Marketing Director drives the strategies, narratives, and creative content that elevate the arts and culture sector across our community. This leader oversees all communications, marketing, public relations, and media functions of the Council — ensuring a unified, compelling, and mission-aligned presence across every platform and audience.
Essential duties and responsibilities
Serves as the chief storyteller and brand steward for the organization, ensuring all communications reflect a consistent, authentic, and compelling voice across every channel and audience
Oversees all internal and external communications channels — including the website, social media platforms, email marketing, newsletters, presentations, and video content — maintaining a consistent and strategic organizational voice
Ensure Council’s adherence to Florida’s Sunshine Law and respond to FOIA requests
Develops and enforces policies and procedures for organizational communications that reinforce corporate identity and advance the Council’s mission with clarity and intention
Conceives, produces, and edits compelling graphic design and video content across platforms — from initial concept development and storyboarding through on-location or studio shooting and post-production editing — to visually advance the Council’s brand, campaigns, and storytelling objectives
Designs and executes strategic, data-informed communications and marketing campaigns that drive awareness, engagement, and support for the Council’s programs and priorities
Partners with the Director of Development to craft compelling donor and stakeholder communications that deepen relationships and inspire investment in the arts
Leads the Council’s public relations strategy, actively identifying and capitalizing on opportunities to champion the arts sector, shape the organizational narrative, and position the Council as a trusted community voice
Serves as the primary point of contact for all media inquiries, cultivating strong, lasting relationships with journalists, reporters, and media outlets to maximize earned media opportunities
Drafts and distributes press releases, media advisories, and statements that are clear, timely, and aligned with the Council’s voice and strategic objectives
Prepares media quotes, talking points, and briefing materials for the Executive Director, ensuring leadership is equipped to communicate with confidence and clarity
Plans, coordinates, and executes press conferences and high-profile media events, managing all logistics, content development, and stakeholder coordination from concept through execution
Leads crisis communications planning and response, providing swift, strategic, and measured messaging that protects and upholds the Council’s reputation during sensitive situations
Leads and implements the organization’s marketing and promotional activities, including brand standards, signage, promotional materials, and branded merchandise, ensuring cohesion across all touchpoints
Leverages deep knowledge of arts and culture funding landscapes, community trends, and the impact of local institutions and individual artists to craft timely, relevant messaging that positions the Council as a sector leader
Develops and maintains a strategic content calendar that drives intentional, proactive storytelling across all platforms and aligns with organizational priorities, events, and campaigns
Monitors and analyzes digital performance metrics — including website analytics, SEO/SEM, social media engagement, and email marketing KPIs — translating data into actionable insights that continuously sharpen the Council’s communications strategy
Collaborates with the senior leadership team to develop growth plans for the department in support of organizational growth plans
Forecasts, drafts, implements, and oversees the department budget
Manages contractor relationships and project timelines for special events and campaigns, ensuring deliverables are on brand, on budget, and on time
Manages relationships with external vendors and agencies — including designers, photographers, printers, and advertising platforms — ensuring high-quality outputs and cost-effective use of resources
Serves as a collaborative partner across departments, lending communications expertise to organizational initiatives and stepping in to support cross-functional needs as they arise
Qualifications
Must embrace the mission of the Cultural Council of Greater Jacksonville
Demonstrated excellence in organizational and communication skills, both written and verbal
Must have 5-8 years’ experience in public relations, communications and/or marketing fields
Must have intense attention to detail as well as ability to work independently
Ability to think creatively
Proven ability for analytical and problem-solving skills
Display a positive attitude, show concern for people and community, demonstrate presence, self-confidence, common sense and good listening ability
Be self-motivated, deadline driven, show a proclivity to take initiative, and exhibit “follow through” on tasks and goals
Fluent with technology including Microsoft Office and Google Suites; Adobe Creative Cloud; working knowledge of Canva, or other web design software
Experience in a non-profit, government or arts and culture setting
Proficiency in graphic design, including the ability to create visual content for various digital and print mediums
Proficiency with web design, with experience with WordPress
Display ability to be a team player and collaborate with staff
Education and Experience
Bachelor’s degree in marketing or related field is strongly preferred; alternatively, an appropriate level of prior successful and progressive related work experience of 5-8 years
Salary/Salary Range
$75,000–$85,000
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Reports To: Operations Director
FLSA Status: Exempt / Full-time
Job Summary: As the chief storyteller and brand champion for the Cultural Council of Greater Jacksonville, the Communications & Marketing Director drives the strategies, narratives, and creative content that elevate the arts and culture sector across our community. This leader oversees all communications, marketing, public relations, and media functions of the Council — ensuring a unified, compelling, and mission-aligned presence across every platform and audience.
Essential duties and responsibilities
Serves as the chief storyteller and brand steward for the organization, ensuring all communications reflect a consistent, authentic, and compelling voice across every channel and audience
Oversees all internal and external communications channels — including the website, social media platforms, email marketing, newsletters, presentations, and video content — maintaining a consistent and strategic organizational voice
Ensure Council’s adherence to Florida’s Sunshine Law and respond to FOIA requests
Develops and enforces policies and procedures for organizational communications that reinforce corporate identity and advance the Council’s mission with clarity and intention
Conceives, produces, and edits compelling graphic design and video content across platforms — from initial concept development and storyboarding through on-location or studio shooting and post-production editing — to visually advance the Council’s brand, campaigns, and storytelling objectives
Designs and executes strategic, data-informed communications and marketing campaigns that drive awareness, engagement, and support for the Council’s programs and priorities
Partners with the Director of Development to craft compelling donor and stakeholder communications that deepen relationships and inspire investment in the arts
Leads the Council’s public relations strategy, actively identifying and capitalizing on opportunities to champion the arts sector, shape the organizational narrative, and position the Council as a trusted community voice
Serves as the primary point of contact for all media inquiries, cultivating strong, lasting relationships with journalists, reporters, and media outlets to maximize earned media opportunities
Drafts and distributes press releases, media advisories, and statements that are clear, timely, and aligned with the Council’s voice and strategic objectives
Prepares media quotes, talking points, and briefing materials for the Executive Director, ensuring leadership is equipped to communicate with confidence and clarity
Plans, coordinates, and executes press conferences and high-profile media events, managing all logistics, content development, and stakeholder coordination from concept through execution
Leads crisis communications planning and response, providing swift, strategic, and measured messaging that protects and upholds the Council’s reputation during sensitive situations
Leads and implements the organization’s marketing and promotional activities, including brand standards, signage, promotional materials, and branded merchandise, ensuring cohesion across all touchpoints
Leverages deep knowledge of arts and culture funding landscapes, community trends, and the impact of local institutions and individual artists to craft timely, relevant messaging that positions the Council as a sector leader
Develops and maintains a strategic content calendar that drives intentional, proactive storytelling across all platforms and aligns with organizational priorities, events, and campaigns
Monitors and analyzes digital performance metrics — including website analytics, SEO/SEM, social media engagement, and email marketing KPIs — translating data into actionable insights that continuously sharpen the Council’s communications strategy
Collaborates with the senior leadership team to develop growth plans for the department in support of organizational growth plans
Forecasts, drafts, implements, and oversees the department budget
Manages contractor relationships and project timelines for special events and campaigns, ensuring deliverables are on brand, on budget, and on time
Manages relationships with external vendors and agencies — including designers, photographers, printers, and advertising platforms — ensuring high-quality outputs and cost-effective use of resources
Serves as a collaborative partner across departments, lending communications expertise to organizational initiatives and stepping in to support cross-functional needs as they arise
Qualifications
Must embrace the mission of the Cultural Council of Greater Jacksonville
Demonstrated excellence in organizational and communication skills, both written and verbal
Must have 5-8 years’ experience in public relations, communications and/or marketing fields
Must have intense attention to detail as well as ability to work independently
Ability to think creatively
Proven ability for analytical and problem-solving skills
Display a positive attitude, show concern for people and community, demonstrate presence, self-confidence, common sense and good listening ability
Be self-motivated, deadline driven, show a proclivity to take initiative, and exhibit “follow through” on tasks and goals
Fluent with technology including Microsoft Office and Google Suites; Adobe Creative Cloud; working knowledge of Canva, or other web design software
Experience in a non-profit, government or arts and culture setting
Proficiency in graphic design, including the ability to create visual content for various digital and print mediums
Proficiency with web design, with experience with WordPress
Display ability to be a team player and collaborate with staff
Education and Experience
Bachelor’s degree in marketing or related field is strongly preferred; alternatively, an appropriate level of prior successful and progressive related work experience of 5-8 years
Salary/Salary Range
$75,000–$85,000
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