Communications Specialist
Hormel Foods, Austin, MN, United States
COMMUNICATIONS SPECIALIST – SOCIAL MEDIA – CORPORATE OFFICE (AUSTIN, MN)
HORMEL FOODS CORPORATION
To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.
This position is responsible for supporting our digital communications efforts across our corporate social media accounts, corporate and brand websites, and various online platforms. The person who fills this role will be a key member of the Corporate Communications team and will assist in social media management, content development, and website management, ensuring our online presence is engaging, up-to-date, and optimized. The ideal candidate will possess exceptional attention to detail and a willingness to learn and adapt to new tools and technologies.
RESPONSIBILITIES
Content Development:
Develop and manage editorial calendars for corporate and SPAM® Museum social media accounts. Create and optimize to improve search visibility and audience engagement. Create, coordinate the creation of and/or execute social media content as needed.
Social Media Management:
Manage and monitor corporate and SPAM® Museum social media accounts. Schedule and post content, engage with online communities, and track performance metrics to assess the effectiveness of social media strategies.
Social Listening:
Support social listening efforts to monitor brand mentions, industry trends, and issues as they arise. Provide insights and recommendations based on social listening data.
Copywriting:
Write and edit copy for web and social media platforms, ensuring clarity, consistency, and alignment with brand voice, with an eye to search engines and generative AI search.
Website Management:
Execute website content changes, ensuring content is current and aligns with brand standards.
Reporting and Analytics:
Analyze and report on social media performance using various tools and metrics. Identify opportunities for improvement based on data and analytics.
QUALIFICATIONS Required
Bachelor’s degree in communications, journalism, English or a related field.
Excellent written and verbal communication skills with the ability to craft clear, engaging, and brand-consistent copy.
Ability to manage multiple tasks and projects simultaneously with strong organizational skills and attention to detail.
Willingness to learn and stay up-to-date on new tools, technologies, and industry trends and an ability to quickly adapt to changes.
Familiarity with content management systems, social media platforms, and basic graphic design tools. Basic knowledge of SEO and GEO best practices is beneficial.
Familiarity with video editing tools. Basic knowledge of video best practices is beneficial.
Strong organization and time management skills.
Demonstrated high level of initiative and ability to work independently.
Demonstrated effective interpersonal and leadership skills.
Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
Applicants must be authorized to work in the United States for any employer.
LOCATION Global Headquarters, Austin, MN
A comprehensive relocation package to the Austin, MN area will be offered, if required.
SALARY The base hiring pay range for the Communications Specialist – Social Media role is between
$59,000 - $82,600 per year , and your actual base pay within that range will depend upon a variety of factors, including but not limited to job‐related knowledge, skill set, level of experience, and geographic market location.
BENEFITS Other components of Hormel Foods’ total compensation package include comprehensive medical, dental and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, relocation assistance, paid time off, free two‑year community/technical college tuition for children of employees, and more.
TRAVEL REQUIREMENTS 10% of the time
For immediate consideration, apply online at: www.hormelfoods.com/careers
EEO STATEMENTS At Hormel we invite difference and diversity in all aspects. We offer a space of support, understanding, and community. We are committed to the journey! Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/
Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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This position is responsible for supporting our digital communications efforts across our corporate social media accounts, corporate and brand websites, and various online platforms. The person who fills this role will be a key member of the Corporate Communications team and will assist in social media management, content development, and website management, ensuring our online presence is engaging, up-to-date, and optimized. The ideal candidate will possess exceptional attention to detail and a willingness to learn and adapt to new tools and technologies.
RESPONSIBILITIES
Content Development:
Develop and manage editorial calendars for corporate and SPAM® Museum social media accounts. Create and optimize to improve search visibility and audience engagement. Create, coordinate the creation of and/or execute social media content as needed.
Social Media Management:
Manage and monitor corporate and SPAM® Museum social media accounts. Schedule and post content, engage with online communities, and track performance metrics to assess the effectiveness of social media strategies.
Social Listening:
Support social listening efforts to monitor brand mentions, industry trends, and issues as they arise. Provide insights and recommendations based on social listening data.
Copywriting:
Write and edit copy for web and social media platforms, ensuring clarity, consistency, and alignment with brand voice, with an eye to search engines and generative AI search.
Website Management:
Execute website content changes, ensuring content is current and aligns with brand standards.
Reporting and Analytics:
Analyze and report on social media performance using various tools and metrics. Identify opportunities for improvement based on data and analytics.
QUALIFICATIONS Required
Bachelor’s degree in communications, journalism, English or a related field.
Excellent written and verbal communication skills with the ability to craft clear, engaging, and brand-consistent copy.
Ability to manage multiple tasks and projects simultaneously with strong organizational skills and attention to detail.
Willingness to learn and stay up-to-date on new tools, technologies, and industry trends and an ability to quickly adapt to changes.
Familiarity with content management systems, social media platforms, and basic graphic design tools. Basic knowledge of SEO and GEO best practices is beneficial.
Familiarity with video editing tools. Basic knowledge of video best practices is beneficial.
Strong organization and time management skills.
Demonstrated high level of initiative and ability to work independently.
Demonstrated effective interpersonal and leadership skills.
Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
Applicants must be authorized to work in the United States for any employer.
LOCATION Global Headquarters, Austin, MN
A comprehensive relocation package to the Austin, MN area will be offered, if required.
SALARY The base hiring pay range for the Communications Specialist – Social Media role is between
$59,000 - $82,600 per year , and your actual base pay within that range will depend upon a variety of factors, including but not limited to job‐related knowledge, skill set, level of experience, and geographic market location.
BENEFITS Other components of Hormel Foods’ total compensation package include comprehensive medical, dental and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, relocation assistance, paid time off, free two‑year community/technical college tuition for children of employees, and more.
TRAVEL REQUIREMENTS 10% of the time
For immediate consideration, apply online at: www.hormelfoods.com/careers
EEO STATEMENTS At Hormel we invite difference and diversity in all aspects. We offer a space of support, understanding, and community. We are committed to the journey! Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/
Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
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