Sr Field Marketing Manager, Amazon Business
Amazon, Seattle, WA, United States
Overview
As the Sr. Field Marketing Manager at Amazon Business, you will be responsible for increasing consideration, acquisition, and adoption of Amazon Business within Enterprise accounts. You will partner with Sales and cross-functional Marketing teams to concept and deliver integrated marketing programs including account-based marketing campaigns and other field marketing initiatives (tradeshow, sponsorships, webinars, direct mail, executive events, content, and sales enablement). You will work with senior stakeholders across Sales, Marketing, and pan-Amazon teams to align and implement strategies.
Responsibilities
Develop the marketing strategy to reach and engage C-suite and decision makers across enterprise accounts through bespoke, 1-to-1 and 1-to-few Account Based Marketing campaigns and initiatives
Collaboratively create Executive Engagement initiatives such as Customer Advisory Boards, Executive Briefings, Executive Dinners
Own planning and execution of bespoke marketing channels like Webinars, Direct Mail, Sponsorships across client, trade and association publications
Manage relationships with internal Marketing, Sales, Sales Enablement, and Product stakeholders, as well as external media agencies and partners
Drive robust and detailed measurement and reporting processes
Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
USA, TX, Austin - 142,800.00 - 193,200.00 USD annually
USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
Company - Amazon.com Services LLC
Job ID: A10402679
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As the Sr. Field Marketing Manager at Amazon Business, you will be responsible for increasing consideration, acquisition, and adoption of Amazon Business within Enterprise accounts. You will partner with Sales and cross-functional Marketing teams to concept and deliver integrated marketing programs including account-based marketing campaigns and other field marketing initiatives (tradeshow, sponsorships, webinars, direct mail, executive events, content, and sales enablement). You will work with senior stakeholders across Sales, Marketing, and pan-Amazon teams to align and implement strategies.
Responsibilities
Develop the marketing strategy to reach and engage C-suite and decision makers across enterprise accounts through bespoke, 1-to-1 and 1-to-few Account Based Marketing campaigns and initiatives
Collaboratively create Executive Engagement initiatives such as Customer Advisory Boards, Executive Briefings, Executive Dinners
Own planning and execution of bespoke marketing channels like Webinars, Direct Mail, Sponsorships across client, trade and association publications
Manage relationships with internal Marketing, Sales, Sales Enablement, and Product stakeholders, as well as external media agencies and partners
Drive robust and detailed measurement and reporting processes
Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Preferred Qualifications
Experience using SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 157,100.00 - 212,600.00 USD annually
USA, TX, Austin - 142,800.00 - 193,200.00 USD annually
USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually
Company - Amazon.com Services LLC
Job ID: A10402679
#J-18808-Ljbffr