Director of Enterprise Sales - US iGaming
Yaspa, Atlanta, GA, United States
Yaspa started in 2017 as ‘Citizen’, a company with the vision of connecting identity and payments. Over the years our product offering has evolved and sometimes pivoted a little, but that focus has remained the same. We believe there is a sweet spot in the combination of payment and identity data that will dramatically improve payment velocity, security and consumer trust.
We use open banking to power real-time payments and instant verification. For operators, that means lower costs, stronger security, and faster growth. For customers, it’s a simple, seamless experience every time.
In June 2025 we were delighted to announce Series A led by Discerning Capital, which will ensure our growth continues not just across Europe, but also entering the US market.
The Role
We’re ramping fast and interest levels are high for our proposition, so we now need a commercially driven Director of Enterprise Sales, US iGaming as an individual contributor to lead our expansion into the North American market.
This is a pivotal hire for Yaspa, you’ll be the person who builds the sales engine from the ground up, defining our go-to-market strategy, developing a robust pipeline and closing deals with operators, platforms and payment service providers across iGaming and adjacent verticals.
You’ll be working closely with a small, ambitious team and reporting directly into our CRO. This is a start‑up environment, you won’t inherit a playbook or a large team. We need someone who thrives on building: crafting a viable sales plan, identifying target accounts, running a disciplined sales process and demonstrating tangible results. If you’re the kind of person who gets energised by ambiguity and can turn a blank canvas into a scalable commercial operation, we want to hear from you.
The US payments landscape is evolving fast, with open banking gaining real traction as an alternative to traditional card rails. You’ll need deep knowledge of how payments work in the US from ACH and real‑time payments to the emerging open banking ecosystem and the credibility to have informed conversations with senior decision‑makers at operators and payment platforms.
Key Responsibilities
Own and execute the US sales strategy, building a clear and measurable plan to drive revenue growth across iGaming and adjacent verticals.
Identify, qualify and close new business opportunities with operators, platforms and payment service providers.
Build and manage a healthy sales pipeline using a structured methodology (we’re fans of MEDDIC) to ensure deal quality, accurate forecasting and consistent execution.
Develop deep relationships with key stakeholders and decision‑makers, becoming a trusted advisor on payments and open banking.
Collaborate cross‑functionally with product, marketing and partnerships to shape our US go‑to‑market approach and ensure our proposition resonates with the local market.
Provide market intelligence back to the business competitor activity, regulatory developments, customer feedback to inform product roadmap and commercial strategy.
Represent Yaspa at industry events, conferences and trade shows across North America, building our brand presence in the market.
Lay the groundwork for scaling the US sales function, including hiring recommendations as the market opportunity grows.
What We’re Looking For
Required skills
You will be expected to have the following:
Minimum 5+ years of commercial sales experience in iGaming, sports betting, payments or a closely related market.
Strong understanding of the US payments landscape, including ACH, real‑time payments, card networks and the regulatory environment.
Demonstrable experience using a structured sales methodology such as MEDDIC, MEDDPICC or similar to manage complex B2B sales cycles.
Proven track record of building pipeline from scratch and closing six‑figure deals with enterprise or mid‑market customers.
Experience working with or selling to operators, platforms or payment service providers in the North American iGaming ecosystem.
Comfortable working in a start‑up or scale‑up environment where you need to be hands‑on, resourceful and self‑directed.
Excellent communication and presentation skills, with the ability to engage confidently at C‑suite level.
Nice to Have
Direct experience with open banking payments or account‑to‑account (A2A) payment solutions in the US market.
An established network of contacts across US iGaming operators, state regulators or payment platforms.
Familiarity with the US state‑by‑state regulatory framework for online gambling and sports betting.
Experience scaling a sales team or function within a high‑growth fintech or payments business.
Reporting to: CRO
Hours: Full time
Location: Atlanta, GA — remote‑first, with periodic in‑person collaboration at our Atlanta office
Working with Yaspa
We are a fun, collaborative team based in London (though many of us work remotely for part of the week).
Benefits of working with us include:
A strong focus on culture — We’re a friendly bunch who work hard and support each other; if you’re excited by personal and professional growth, and being able to really make your mark, then this is the place for you.
Flexible hours and remote‑first working — As a US‑based team member you’ll work remotely with periodic opportunities to collaborate in person at our Atlanta office. We trust you to manage your days autonomously.
Choice of tech — It’ll probably be a Macbook, but we do give you the choice of which machinery you’d like to work on just in case you’re a die‑hard Linux or Microsoft user.
WFH set‑up allowance — Along with your new laptop, we will also provide you an allowance so you can get your perfect set‑up sorted.
Quarterly socials — The Yaspa team is fun and curious, so we make sure we get together regularly to enjoy ourselves and build connections across our offices.
Mental and physical health support — We provide you with an app that’s specially tailored to support your health, as well as access to 24‑hour advice and free GP appointments. You can also access counselling and use the app for all parts of your life.
Generous PTO — Competitive paid time off so you can recharge properly. Emails off, sunnies on.
401(k) — Retirement plan with employer contributions for planning ahead.
Note
We cannot offer Visa sponsorship
We're not working with external agencies at this current time.
Next steps
Interested? We’d love to hear from you.
Please apply via LinkedIn with your CV and a covering letter explaining why you think you’re the right person for this role.
You can find out more about us at yaspa.com.
Please note that as an equal opportunities employer, Yaspa is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Yaspa.
#J-18808-Ljbffr
We use open banking to power real-time payments and instant verification. For operators, that means lower costs, stronger security, and faster growth. For customers, it’s a simple, seamless experience every time.
In June 2025 we were delighted to announce Series A led by Discerning Capital, which will ensure our growth continues not just across Europe, but also entering the US market.
The Role
We’re ramping fast and interest levels are high for our proposition, so we now need a commercially driven Director of Enterprise Sales, US iGaming as an individual contributor to lead our expansion into the North American market.
This is a pivotal hire for Yaspa, you’ll be the person who builds the sales engine from the ground up, defining our go-to-market strategy, developing a robust pipeline and closing deals with operators, platforms and payment service providers across iGaming and adjacent verticals.
You’ll be working closely with a small, ambitious team and reporting directly into our CRO. This is a start‑up environment, you won’t inherit a playbook or a large team. We need someone who thrives on building: crafting a viable sales plan, identifying target accounts, running a disciplined sales process and demonstrating tangible results. If you’re the kind of person who gets energised by ambiguity and can turn a blank canvas into a scalable commercial operation, we want to hear from you.
The US payments landscape is evolving fast, with open banking gaining real traction as an alternative to traditional card rails. You’ll need deep knowledge of how payments work in the US from ACH and real‑time payments to the emerging open banking ecosystem and the credibility to have informed conversations with senior decision‑makers at operators and payment platforms.
Key Responsibilities
Own and execute the US sales strategy, building a clear and measurable plan to drive revenue growth across iGaming and adjacent verticals.
Identify, qualify and close new business opportunities with operators, platforms and payment service providers.
Build and manage a healthy sales pipeline using a structured methodology (we’re fans of MEDDIC) to ensure deal quality, accurate forecasting and consistent execution.
Develop deep relationships with key stakeholders and decision‑makers, becoming a trusted advisor on payments and open banking.
Collaborate cross‑functionally with product, marketing and partnerships to shape our US go‑to‑market approach and ensure our proposition resonates with the local market.
Provide market intelligence back to the business competitor activity, regulatory developments, customer feedback to inform product roadmap and commercial strategy.
Represent Yaspa at industry events, conferences and trade shows across North America, building our brand presence in the market.
Lay the groundwork for scaling the US sales function, including hiring recommendations as the market opportunity grows.
What We’re Looking For
Required skills
You will be expected to have the following:
Minimum 5+ years of commercial sales experience in iGaming, sports betting, payments or a closely related market.
Strong understanding of the US payments landscape, including ACH, real‑time payments, card networks and the regulatory environment.
Demonstrable experience using a structured sales methodology such as MEDDIC, MEDDPICC or similar to manage complex B2B sales cycles.
Proven track record of building pipeline from scratch and closing six‑figure deals with enterprise or mid‑market customers.
Experience working with or selling to operators, platforms or payment service providers in the North American iGaming ecosystem.
Comfortable working in a start‑up or scale‑up environment where you need to be hands‑on, resourceful and self‑directed.
Excellent communication and presentation skills, with the ability to engage confidently at C‑suite level.
Nice to Have
Direct experience with open banking payments or account‑to‑account (A2A) payment solutions in the US market.
An established network of contacts across US iGaming operators, state regulators or payment platforms.
Familiarity with the US state‑by‑state regulatory framework for online gambling and sports betting.
Experience scaling a sales team or function within a high‑growth fintech or payments business.
Reporting to: CRO
Hours: Full time
Location: Atlanta, GA — remote‑first, with periodic in‑person collaboration at our Atlanta office
Working with Yaspa
We are a fun, collaborative team based in London (though many of us work remotely for part of the week).
Benefits of working with us include:
A strong focus on culture — We’re a friendly bunch who work hard and support each other; if you’re excited by personal and professional growth, and being able to really make your mark, then this is the place for you.
Flexible hours and remote‑first working — As a US‑based team member you’ll work remotely with periodic opportunities to collaborate in person at our Atlanta office. We trust you to manage your days autonomously.
Choice of tech — It’ll probably be a Macbook, but we do give you the choice of which machinery you’d like to work on just in case you’re a die‑hard Linux or Microsoft user.
WFH set‑up allowance — Along with your new laptop, we will also provide you an allowance so you can get your perfect set‑up sorted.
Quarterly socials — The Yaspa team is fun and curious, so we make sure we get together regularly to enjoy ourselves and build connections across our offices.
Mental and physical health support — We provide you with an app that’s specially tailored to support your health, as well as access to 24‑hour advice and free GP appointments. You can also access counselling and use the app for all parts of your life.
Generous PTO — Competitive paid time off so you can recharge properly. Emails off, sunnies on.
401(k) — Retirement plan with employer contributions for planning ahead.
Note
We cannot offer Visa sponsorship
We're not working with external agencies at this current time.
Next steps
Interested? We’d love to hear from you.
Please apply via LinkedIn with your CV and a covering letter explaining why you think you’re the right person for this role.
You can find out more about us at yaspa.com.
Please note that as an equal opportunities employer, Yaspa is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Yaspa.
#J-18808-Ljbffr