Trade Marketing Manager
Reckitt Benckiser LLC, Queens Village, NY, United States
Trade Marketing Manager
City: Nutley
About the role
The Trade Marketing Manager will have a leadership role in trade strategy development and implementation for Reckitt Brands. As part of this, they play a critical role driving growth strategies for key retailers across company’s most profitable segment. Incumbent will lead efforts in connecting the key areas of market trend analysis, mining key customer/category insights, brand and retailer strategy, and new product introduction all leading to the design of a go to market 4P strategy that is executed by sales teams delivering category and brand growth. This leader will coordinate cross-functional teamwork that is imperative for the delivery of LSM targets.
Your responsibilities
Understand and drive development of consumer, category, and retailer insights through research. Use data gathered through this research/analysis to develop and connect retailer/brand/consumer intel into a 4Ps strategy for commercial implementation.
Develop/understand Local Category best practices and ensure transfer of knowledge to Sales for implementation.
Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Local Success Model for Sales execution.
Train and manage staff (analyst and marketing managers) to both build 4Ps gap analysis and develop clear, specific plans and launch new products.
Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.
Manage & decide investments of shopper marketing budget for the Channel
Continuous analysis of customer position, creation of “Go To Market” strategy and deployment / briefing to National Account Managers to implement.
Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion.
Develops “Go To Market” strategies for all category reviews with major retailers
Lead innovation deck and line review deck creation with the National Account Manager and present out to ensure best in class results
This role is not currently sponsoring visas or considering international movement at this time.
The experience we're looking for
Bachelor's degree required
5-10 years Direct Sales and/or Marketing experience, cross-functional exposure to other Business Operations (supply, finance, etc)
Strong commercial acumen and understanding of the levers of managing a P&L
Excellent understanding of 4P’s go to market strategies
Good understanding of Customer Management Process
Excellent analytical skills
Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
Strong oral, written communication, and presentation skills
Computer proficient (Microsoft Office, Nielsen/IRI)
Strong organizational skills
Good interpersonal and time management skills
Proven leadership and ability to train/manage staff.
The skills for success
Trade Marketing
Field sales; Field sales management
Ecommerce
Analysing sales and Ecommerce data
Leadership skills
Consumer Insights
Shopper Insights
Customer Insights
Category Analysis
Collaboration and partnership skills
Influencing
Consultative Selling
Customer strategy
Channel strategy
Sales strategy development
Perform product planning, financial accumen, commercial accumen
Sales negotiation
P&L Management
Strategy Execution
Operational Excellence
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
USD$143,000.00 - $215,000.00
US pay transparency
The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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City: Nutley
About the role
The Trade Marketing Manager will have a leadership role in trade strategy development and implementation for Reckitt Brands. As part of this, they play a critical role driving growth strategies for key retailers across company’s most profitable segment. Incumbent will lead efforts in connecting the key areas of market trend analysis, mining key customer/category insights, brand and retailer strategy, and new product introduction all leading to the design of a go to market 4P strategy that is executed by sales teams delivering category and brand growth. This leader will coordinate cross-functional teamwork that is imperative for the delivery of LSM targets.
Your responsibilities
Understand and drive development of consumer, category, and retailer insights through research. Use data gathered through this research/analysis to develop and connect retailer/brand/consumer intel into a 4Ps strategy for commercial implementation.
Develop/understand Local Category best practices and ensure transfer of knowledge to Sales for implementation.
Lead annual category 4Ps planning and review process by understanding business objectives and translating them into a channel 4Ps Local Success Model for Sales execution.
Train and manage staff (analyst and marketing managers) to both build 4Ps gap analysis and develop clear, specific plans and launch new products.
Champion new product market entry and execution. Includes managing the development of sales presentation/materials and managing tracking/analyzing the 4Ps in-market implementation.
Manage & decide investments of shopper marketing budget for the Channel
Continuous analysis of customer position, creation of “Go To Market” strategy and deployment / briefing to National Account Managers to implement.
Conducts intensive Financial Modelling to support decision process e.g. Ranging, Promotion.
Develops “Go To Market” strategies for all category reviews with major retailers
Lead innovation deck and line review deck creation with the National Account Manager and present out to ensure best in class results
This role is not currently sponsoring visas or considering international movement at this time.
The experience we're looking for
Bachelor's degree required
5-10 years Direct Sales and/or Marketing experience, cross-functional exposure to other Business Operations (supply, finance, etc)
Strong commercial acumen and understanding of the levers of managing a P&L
Excellent understanding of 4P’s go to market strategies
Good understanding of Customer Management Process
Excellent analytical skills
Strong knowledge of Syndicated Data (Nielsen/IRI, Spectra, Panel Data, A&Us)
Strong oral, written communication, and presentation skills
Computer proficient (Microsoft Office, Nielsen/IRI)
Strong organizational skills
Good interpersonal and time management skills
Proven leadership and ability to train/manage staff.
The skills for success
Trade Marketing
Field sales; Field sales management
Ecommerce
Analysing sales and Ecommerce data
Leadership skills
Consumer Insights
Shopper Insights
Customer Insights
Category Analysis
Collaboration and partnership skills
Influencing
Consultative Selling
Customer strategy
Channel strategy
Sales strategy development
Perform product planning, financial accumen, commercial accumen
Sales negotiation
P&L Management
Strategy Execution
Operational Excellence
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
US salary ranges
USD$143,000.00 - $215,000.00
US pay transparency
The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year. Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to give our talent the reward, protection, and peace of mind they deserve. If reasonable accommodation is needed to complete your application, please contact NAtalentacquisition@reckitt.com. Reckitt is committed to the full inclusion of all qualified individuals.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
#J-18808-Ljbffr