Biddable Media Sr Analyst
PepsiCo, Plano, TX, United States
Overview
The ONE PEP Media Hub Team is looking for a passionate Biddable Media analyst who has extensive experience with hands‑on key media activation across all social and programmatic buying platforms and will provide media guidance and activation support.
Responsibilities
Craft and implement data‑driven paid media plans that deliver full‑funnel KPIs
Serve as a consultant for brand leads on media execution details, developing and owning processes to bring campaigns to life and working closely with Marketing Sciences to measure and optimize media impact
Liaise directly with a breadth of external stakeholders (media agency, analytics/measurement partners, creative agencies, media partners) and internal teams (Trademark, Finance, Consumer Insights, Communications, DX, Foodservice, Ecommerce, BIS)
Develop and ensure adoption of standardized tools, processes and timelines
Communicate complex concepts to non‑technical audiences
Work with cross‑functional teams and successfully manage agency partners
Remain immersed in digital culture, familiar with emerging trends and technologies
Demonstrate professional maturity, manage up and down, and exhibit strong interpersonal skills for interaction with senior leaders
Exhibit strong collaboration and project‑management skills
Show strong analytical and problem‑solving skills
Demonstrate ability to develop and cultivate relationships
Leverage insights to draw sound conclusions and translate them into actionable recommendations
Work independently while being part of a performance‑driven team
Compensation and Benefits
The expected compensation range for this position is $80,200 – $134,250.
Location, confirmed job‑related skills, experience and education will be considered in setting the actual starting salary. The recruiter will share the specific range during the hiring process.
Bonus based on performance; eligibility target payout is 8% of annual salary paid annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick and bereavement leave.
In addition to salary, PepsiCo offers a comprehensive benefits package to support employees and families, including medical, dental, vision, disability, health and dependent‑care reimbursement accounts, EAP, accident, group legal, life insurance, and a defined‑contribution retirement plan.
Qualifications
Minimum qualification: Bachelor’s degree in a related field (Marketing and/or Media)
Work Experience
3‑5 years of relevant marketing/media experience
3 years of media activation experience across Meta, TikTok, DV360, ADSP, TTD
EEO Statement
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901‑4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
For more information about your EEO rights as an applicant under the law, download the available
EEO is the Law
&
EEO is the Law Supplement
documents. View
PepsiCo EEO Policy .
Please view our
Pay Transparency Statement .
#J-18808-Ljbffr
The ONE PEP Media Hub Team is looking for a passionate Biddable Media analyst who has extensive experience with hands‑on key media activation across all social and programmatic buying platforms and will provide media guidance and activation support.
Responsibilities
Craft and implement data‑driven paid media plans that deliver full‑funnel KPIs
Serve as a consultant for brand leads on media execution details, developing and owning processes to bring campaigns to life and working closely with Marketing Sciences to measure and optimize media impact
Liaise directly with a breadth of external stakeholders (media agency, analytics/measurement partners, creative agencies, media partners) and internal teams (Trademark, Finance, Consumer Insights, Communications, DX, Foodservice, Ecommerce, BIS)
Develop and ensure adoption of standardized tools, processes and timelines
Communicate complex concepts to non‑technical audiences
Work with cross‑functional teams and successfully manage agency partners
Remain immersed in digital culture, familiar with emerging trends and technologies
Demonstrate professional maturity, manage up and down, and exhibit strong interpersonal skills for interaction with senior leaders
Exhibit strong collaboration and project‑management skills
Show strong analytical and problem‑solving skills
Demonstrate ability to develop and cultivate relationships
Leverage insights to draw sound conclusions and translate them into actionable recommendations
Work independently while being part of a performance‑driven team
Compensation and Benefits
The expected compensation range for this position is $80,200 – $134,250.
Location, confirmed job‑related skills, experience and education will be considered in setting the actual starting salary. The recruiter will share the specific range during the hiring process.
Bonus based on performance; eligibility target payout is 8% of annual salary paid annually.
Paid time off subject to eligibility, including paid parental leave, vacation, sick and bereavement leave.
In addition to salary, PepsiCo offers a comprehensive benefits package to support employees and families, including medical, dental, vision, disability, health and dependent‑care reimbursement accounts, EAP, accident, group legal, life insurance, and a defined‑contribution retirement plan.
Qualifications
Minimum qualification: Bachelor’s degree in a related field (Marketing and/or Media)
Work Experience
3‑5 years of relevant marketing/media experience
3 years of media activation experience across Meta, TikTok, DV360, ADSP, TTD
EEO Statement
EEO Statement
Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901‑4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.
All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age
For more information about your EEO rights as an applicant under the law, download the available
EEO is the Law
&
EEO is the Law Supplement
documents. View
PepsiCo EEO Policy .
Please view our
Pay Transparency Statement .
#J-18808-Ljbffr