Marketing assistant/analyst II
Dexian, Granite Heights, WI, United States
Location: Fully Remote Position
Pay Rate: $20.00 - $22.00 hourly on W2
Role Summary
The Marketing Analytics Specialist is responsible for transforming marketing data into actionable insights that improve campaign performance, pipeline visibility, and strategic decision-making. This role partners closely with the Marketing Automation team, Digital Campaign Managers, Salesforce/IT teams, and business stakeholders to build dashboards, manage marketing data structures, and ensure high‑quality reporting across platforms including Snowflake, Salesforce, Salesforce Marketing Cloud, Salesforce Data Cloud, Datorama and Power BI.
This role combines hands‑on analytics execution with strong data management, data quality, and stakeholder collaboration skills, supporting both day‑to‑day reporting and longer‑term analytics maturity.
Required Qualifications
Bachelor's degree in Marketing, Analytics, Business, Information Systems, or a related discipline.
3+ years of experience in marketing analytics, business intelligence, or a related analytics role.
Hands‑on experience with Power BI and Datorama, including data modeling, DAX, and dashboard creation.
Experience working with Salesforce CRM data (Leads, Contacts, Campaigns, Opportunities).
Experience creating or managing Data Extensions in Salesforce Marketing Cloud or similar marketing automation platforms.
Strong SQL or data manipulation skills.
Ability to clearly communicate insights and recommendations to technical and non‑technical audiences.
Core Skills & Competencies
Marketing analytics and performance measurement
Power BI and Datorama dashboard development
Salesforce, Marketing Cloud, and Data Cloud data structures
Data modeling and data quality management
Cross‑functional collaboration
Strong attention to detail and documentation
Ability to balance strategic thinking with hands‑on execution
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
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Pay Rate: $20.00 - $22.00 hourly on W2
Role Summary
The Marketing Analytics Specialist is responsible for transforming marketing data into actionable insights that improve campaign performance, pipeline visibility, and strategic decision-making. This role partners closely with the Marketing Automation team, Digital Campaign Managers, Salesforce/IT teams, and business stakeholders to build dashboards, manage marketing data structures, and ensure high‑quality reporting across platforms including Snowflake, Salesforce, Salesforce Marketing Cloud, Salesforce Data Cloud, Datorama and Power BI.
This role combines hands‑on analytics execution with strong data management, data quality, and stakeholder collaboration skills, supporting both day‑to‑day reporting and longer‑term analytics maturity.
Required Qualifications
Bachelor's degree in Marketing, Analytics, Business, Information Systems, or a related discipline.
3+ years of experience in marketing analytics, business intelligence, or a related analytics role.
Hands‑on experience with Power BI and Datorama, including data modeling, DAX, and dashboard creation.
Experience working with Salesforce CRM data (Leads, Contacts, Campaigns, Opportunities).
Experience creating or managing Data Extensions in Salesforce Marketing Cloud or similar marketing automation platforms.
Strong SQL or data manipulation skills.
Ability to clearly communicate insights and recommendations to technical and non‑technical audiences.
Core Skills & Competencies
Marketing analytics and performance measurement
Power BI and Datorama dashboard development
Salesforce, Marketing Cloud, and Data Cloud data structures
Data modeling and data quality management
Cross‑functional collaboration
Strong attention to detail and documentation
Ability to balance strategic thinking with hands‑on execution
Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.
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