NA GTM Lead - Content & Services (Product Marketing Manager)
TikTok, San Jose, CA, United States
About the role
The NA Go-to-Market (GTM) Team is at the center of how TikTok's advertising products come to life in North America. We work at the intersection of Product, Sales, and our advertisers to ensure TikTok's solutions meet the unique needs of brands and agencies across the region.
As a GTM Lead, you will own go‑to‑market strategy for TikTok's Content and Services (C+S) products and Smart+ across all optimization objectives in North America. You will manage a broad portfolio including lead generation, automation, CRM, chat, app optimization, attribution, gaming ads, travel, media and entertainment, and cross‑objective GTM motion across Web, App, Catalog, Leads, and future objectives. Your role involves ruthless prioritization, translation of product capabilities into sales strategies and advertiser narratives, end‑to‑end ownership of adoption, alpha/beta programs, enablement, and data‑driven recommendations.
We currently work in the office 3x a week and will transition to 5x a week (full‑time in‑office) starting September of this year.
Responsibilities
Become the go‑to expert on C+S products and Smart+ across all objectives, driving revenue outcomes tied to your OKRs.
Own Smart+ performance data mining across all objectives; pull and analyze adoption data, auction dynamics, conversion patterns, and audience segment performance to identify friction and translate findings into scalable recommendations for Sales.
Build and maintain dashboards and recurring analyses that give Sales and leadership visibility into Smart+ health and opportunity.
Write product requirements that quantify revenue impact and customer demand, influencing global product prioritization through structured, data‑backed asks.
Run regional alpha/beta programs: define success criteria, capture learnings, translate into scalable enablement, and own pre‑GA readiness and GA activation.
Build seller‑ready enablement rooted in advertiser problems: training decks, talk tracks, one‑pagers, and objection handlers.
Create scalable systems for product feedback; identify patterns behind adoption friction and synthesize recommendations to HQ.
Maintain a clear P0/P1 prioritization framework across the portfolio and communicate trade‑offs to leadership.
Qualifications Minimum Qualifications:
5+ years in product marketing, GTM strategy, or a related field within digital advertising or ad tech.
Strong analytical skills; comfortable pulling large datasets, mining patterns, and turning complex data into clear, actionable recommendations.
Proven ability to prioritize ruthlessly across a broad scope.
Experience with performance advertising products including lead generation, app optimization, attribution, or automation platforms.
Experience translating technical product capabilities into seller‑facing narratives.
Track record building scalable processes and feedback systems, not just responding to one‑off requests.
Preferred Qualifications:
Experience at a major ad platform or performance‑focused agency.
Familiarity with TikTok's advertising products or ecosystem.
SQL, Python, or BI tool proficiency for independent data analysis.
Experience analyzing ML‑driven ad products (Smart+, Advantage+, Performance Max, or similar).
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.
#J-18808-Ljbffr
As a GTM Lead, you will own go‑to‑market strategy for TikTok's Content and Services (C+S) products and Smart+ across all optimization objectives in North America. You will manage a broad portfolio including lead generation, automation, CRM, chat, app optimization, attribution, gaming ads, travel, media and entertainment, and cross‑objective GTM motion across Web, App, Catalog, Leads, and future objectives. Your role involves ruthless prioritization, translation of product capabilities into sales strategies and advertiser narratives, end‑to‑end ownership of adoption, alpha/beta programs, enablement, and data‑driven recommendations.
We currently work in the office 3x a week and will transition to 5x a week (full‑time in‑office) starting September of this year.
Responsibilities
Become the go‑to expert on C+S products and Smart+ across all objectives, driving revenue outcomes tied to your OKRs.
Own Smart+ performance data mining across all objectives; pull and analyze adoption data, auction dynamics, conversion patterns, and audience segment performance to identify friction and translate findings into scalable recommendations for Sales.
Build and maintain dashboards and recurring analyses that give Sales and leadership visibility into Smart+ health and opportunity.
Write product requirements that quantify revenue impact and customer demand, influencing global product prioritization through structured, data‑backed asks.
Run regional alpha/beta programs: define success criteria, capture learnings, translate into scalable enablement, and own pre‑GA readiness and GA activation.
Build seller‑ready enablement rooted in advertiser problems: training decks, talk tracks, one‑pagers, and objection handlers.
Create scalable systems for product feedback; identify patterns behind adoption friction and synthesize recommendations to HQ.
Maintain a clear P0/P1 prioritization framework across the portfolio and communicate trade‑offs to leadership.
Qualifications Minimum Qualifications:
5+ years in product marketing, GTM strategy, or a related field within digital advertising or ad tech.
Strong analytical skills; comfortable pulling large datasets, mining patterns, and turning complex data into clear, actionable recommendations.
Proven ability to prioritize ruthlessly across a broad scope.
Experience with performance advertising products including lead generation, app optimization, attribution, or automation platforms.
Experience translating technical product capabilities into seller‑facing narratives.
Track record building scalable processes and feedback systems, not just responding to one‑off requests.
Preferred Qualifications:
Experience at a major ad platform or performance‑focused agency.
Familiarity with TikTok's advertising products or ecosystem.
SQL, Python, or BI tool proficiency for independent data analysis.
Experience analyzing ML‑driven ad products (Smart+, Advantage+, Performance Max, or similar).
For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.
#J-18808-Ljbffr