Senior External Communications & Media Relations Manager
Versique Executive, Professional & Interim Recruiting, Minneapolis, MN, United States
The Senior External Communications & Media Relations Manager role is responsible for leading the development and execution of a high‑impact public relations strategy for a nationally recognized organization.
This is a senior-level, hands‑on public relations role with a strong emphasis on earned media, storytelling, and executive visibility. The position plays a key role in elevating brand reputation, shaping external perception, and driving awareness of complex, high‑value work through strategic media relations and thought leadership.
The role blends traditional PR execution with modern visibility strategies, including digital amplification, content alignment, and cross‑channel storytelling. It requires someone who is comfortable operating in a fast‑paced, highly collaborative environment and can work directly with senior leaders to shape narratives and external messaging.
Worksite Location:
Open to candidates based in Minneapolis or Boston metro areas, with a hybrid work environment.
Benefits:
Includes medical, dental, vision, PTO, 401K match, maternity/paternity leave program, short‑term/long‑term disability, continued education, and training.
Responsibilities
Lead development and execution of a comprehensive public relations strategy focused on earned media and brand visibility
Own proactive and reactive media relations strategy across national, regional, and industry-specific outlets
Build and maintain strong relationships with journalists, editors, and key media influencers
Develop compelling storylines, press materials, messaging frameworks, and pitch strategies
Secure high‑impact earned media coverage that elevates brand reputation and executive visibility
Partner with senior leadership to shape external narratives and thought leadership positioning
Identify and execute opportunities to amplify visibility through strategic partnerships and external platforms
Collaborate cross‑functionally with marketing and business development teams to ensure message alignment
Manage external PR agencies and partners to support execution and extend capacity
Monitor media landscape trends and identify opportunities to enhance visibility and relevance
Required Skills & Experience
10+ years of experience in public relations, media relations, or strategic communications within agency or in‑house environments
Proven success securing high‑impact earned media coverage at a national or industry level
Strong background in media‑relations‑driven PR environments
Exceptional storytelling, writing, and messaging development skills
Experience advising senior leadership and managing executive communications
Ability to translate complex subject matter into clear, compelling external narratives
Experience managing integrated PR campaigns and external agency partners
Strong interpersonal skills with the ability to build credibility quickly across stakeholders
Experience in complex, multi‑stakeholder environments strongly preferred
Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.
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This is a senior-level, hands‑on public relations role with a strong emphasis on earned media, storytelling, and executive visibility. The position plays a key role in elevating brand reputation, shaping external perception, and driving awareness of complex, high‑value work through strategic media relations and thought leadership.
The role blends traditional PR execution with modern visibility strategies, including digital amplification, content alignment, and cross‑channel storytelling. It requires someone who is comfortable operating in a fast‑paced, highly collaborative environment and can work directly with senior leaders to shape narratives and external messaging.
Worksite Location:
Open to candidates based in Minneapolis or Boston metro areas, with a hybrid work environment.
Benefits:
Includes medical, dental, vision, PTO, 401K match, maternity/paternity leave program, short‑term/long‑term disability, continued education, and training.
Responsibilities
Lead development and execution of a comprehensive public relations strategy focused on earned media and brand visibility
Own proactive and reactive media relations strategy across national, regional, and industry-specific outlets
Build and maintain strong relationships with journalists, editors, and key media influencers
Develop compelling storylines, press materials, messaging frameworks, and pitch strategies
Secure high‑impact earned media coverage that elevates brand reputation and executive visibility
Partner with senior leadership to shape external narratives and thought leadership positioning
Identify and execute opportunities to amplify visibility through strategic partnerships and external platforms
Collaborate cross‑functionally with marketing and business development teams to ensure message alignment
Manage external PR agencies and partners to support execution and extend capacity
Monitor media landscape trends and identify opportunities to enhance visibility and relevance
Required Skills & Experience
10+ years of experience in public relations, media relations, or strategic communications within agency or in‑house environments
Proven success securing high‑impact earned media coverage at a national or industry level
Strong background in media‑relations‑driven PR environments
Exceptional storytelling, writing, and messaging development skills
Experience advising senior leadership and managing executive communications
Ability to translate complex subject matter into clear, compelling external narratives
Experience managing integrated PR campaigns and external agency partners
Strong interpersonal skills with the ability to build credibility quickly across stakeholders
Experience in complex, multi‑stakeholder environments strongly preferred
Versique is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants regardless of race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability, or veteran status.
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