YouTube Growth Strategist
The Sage Group, San Francisco, CA, United States
Duration:
Through the end of the year- likely extension
Pay:
$75 - $80
The Sage Groups’ Client is seeking a YouTube Growth Strategist to support the Design & Manufacturing Product Marketing team. YouTube Growth Strategist is needed to accelerate growth of the Fusion YouTube channel. You’ll set up an audience-led content strategy, drive production with SMEs/creators and production partners and optimize packaging and distribution to grow subscribers and influence trial/purchase.
You will own the end-to-end YouTube growth strategy for Fusion—from identifying audience demand and shaping the content roadmap to improving performance through strong titles/thumbnails, retention tactics and distribution. This role partners closely with technical SMEs and cross-functional marketing stakeholders but is expected to run with high autonomy and make clear decisions on what gets made and what ships.
What you’ll own:
YouTube Search Growth:
Identify audience demand using YouTube search insights, keyword/SEO trends and competitive analysis; translate into a prioritised content roadmap and drive briefs, publish cadence and ongoing optimisation.
Product & GTM Growth Engine:
Be the YouTube growth lead in roadmap and go‑to‑market conversations—bringing platform expertise and performance data to shape messaging and programmes that drive acquisition and retention.
New Series & Franchises:
Refresh and expand our existing podcast into a flagship franchise, then build additional repeatable series that grow new audiences (e.g. interviews, workflow deep‑dives, creator collabs, customer stories, short‑form cutdowns).
Core responsibilities:
Editorial strategy:
Set the editorial plan (topics, series and briefs) using audience insights, keyword research and competitive analysis—balancing search demand, retention and brand positioning.
Packaging & retention optimisation:
Run a structured testing programme for titles, thumbnails, hooks/intros and graphics to improve CTR, watch time and subscriber growth.
Publishing cadence:
Own the monthly content calendar and release plan, informed by seasonality, platform trends, performance learnings and business priorities.
Acquisition & retention impact:
Partner with leads from Sales Readiness, Community and Demand Gen to connect YouTube programming to meaningful actions (e.g. learn more, trial/sign‑up, onboarding playlists, events) while staying channel‑first.
Measurement & insights:
Pull YouTube and web data to surface what’s working, what’s not and what we should do next; align stakeholders through clear readouts.
Channel stewardship & quality bar:
Define clear standards up front, build lightweight QA checkpoints throughout production and make crisp go
o‑go decisions on what gets published—delivering feedback with tact while protecting the channel’s credibility.
You are:
High‐agency with strong judgment:
You take a goal, build the plan and execute. You surface risks early, align partners quickly and keep momentum without creating churn.
YouTube growth craft:
You stay current on platform changes and creator best practices and translate them into pragmatic tests that improve CTR, retention, views and subscribers.
Collaborative and influential:
You navigate complex stakeholder environments and work effectively with on‑camera creators, SMEs and cross‑functional partners (PMM, Product, Sales, Comms, Demand Gen).
Audience‑first:
You’re motivated to understand designers, engineers, machinists, manufacturers and makers—and use insights to improve what we publish and how we package it.
Data‑driven:
You’re comfortable turning performance data into clear decisions and recommendations on what to do next.
Preferred qualifications:
Experience marketing to technical audiences in Design & Manufacturing (CAD/CAM, machining, simulation, product design, manufacturing).
Familiarity with adjacent tools and workflows; able to partner effectively with technical SMEs.
Strong work samples (portfolio) that demonstrate channel‑first storytelling and a high editorial quality bar (briefing, feedback and go
o‑go decisions).
5–7 years of experience owning YouTube channel strategy and growth for a brand, product or established creator; experience in a large, cross‑functional B2B SaaS organisation.
Proven track record growing subscribers and/or organic views through a repeatable strategy (search, series, packaging and retention).
Experience connecting YouTube programming to meaningful actions (e.g. learn more, trial/sign‑up, education, event registration) while staying channel‑first.
Strong cross‑functional and stakeholder management skills (internal and external), including collaboration with creative and production teams.
Fluent in YouTube analytics and reporting; able to turn performance data into clear recommendations and stakeholder readouts.
#J-18808-Ljbffr
Through the end of the year- likely extension
Pay:
$75 - $80
The Sage Groups’ Client is seeking a YouTube Growth Strategist to support the Design & Manufacturing Product Marketing team. YouTube Growth Strategist is needed to accelerate growth of the Fusion YouTube channel. You’ll set up an audience-led content strategy, drive production with SMEs/creators and production partners and optimize packaging and distribution to grow subscribers and influence trial/purchase.
You will own the end-to-end YouTube growth strategy for Fusion—from identifying audience demand and shaping the content roadmap to improving performance through strong titles/thumbnails, retention tactics and distribution. This role partners closely with technical SMEs and cross-functional marketing stakeholders but is expected to run with high autonomy and make clear decisions on what gets made and what ships.
What you’ll own:
YouTube Search Growth:
Identify audience demand using YouTube search insights, keyword/SEO trends and competitive analysis; translate into a prioritised content roadmap and drive briefs, publish cadence and ongoing optimisation.
Product & GTM Growth Engine:
Be the YouTube growth lead in roadmap and go‑to‑market conversations—bringing platform expertise and performance data to shape messaging and programmes that drive acquisition and retention.
New Series & Franchises:
Refresh and expand our existing podcast into a flagship franchise, then build additional repeatable series that grow new audiences (e.g. interviews, workflow deep‑dives, creator collabs, customer stories, short‑form cutdowns).
Core responsibilities:
Editorial strategy:
Set the editorial plan (topics, series and briefs) using audience insights, keyword research and competitive analysis—balancing search demand, retention and brand positioning.
Packaging & retention optimisation:
Run a structured testing programme for titles, thumbnails, hooks/intros and graphics to improve CTR, watch time and subscriber growth.
Publishing cadence:
Own the monthly content calendar and release plan, informed by seasonality, platform trends, performance learnings and business priorities.
Acquisition & retention impact:
Partner with leads from Sales Readiness, Community and Demand Gen to connect YouTube programming to meaningful actions (e.g. learn more, trial/sign‑up, onboarding playlists, events) while staying channel‑first.
Measurement & insights:
Pull YouTube and web data to surface what’s working, what’s not and what we should do next; align stakeholders through clear readouts.
Channel stewardship & quality bar:
Define clear standards up front, build lightweight QA checkpoints throughout production and make crisp go
o‑go decisions on what gets published—delivering feedback with tact while protecting the channel’s credibility.
You are:
High‐agency with strong judgment:
You take a goal, build the plan and execute. You surface risks early, align partners quickly and keep momentum without creating churn.
YouTube growth craft:
You stay current on platform changes and creator best practices and translate them into pragmatic tests that improve CTR, retention, views and subscribers.
Collaborative and influential:
You navigate complex stakeholder environments and work effectively with on‑camera creators, SMEs and cross‑functional partners (PMM, Product, Sales, Comms, Demand Gen).
Audience‑first:
You’re motivated to understand designers, engineers, machinists, manufacturers and makers—and use insights to improve what we publish and how we package it.
Data‑driven:
You’re comfortable turning performance data into clear decisions and recommendations on what to do next.
Preferred qualifications:
Experience marketing to technical audiences in Design & Manufacturing (CAD/CAM, machining, simulation, product design, manufacturing).
Familiarity with adjacent tools and workflows; able to partner effectively with technical SMEs.
Strong work samples (portfolio) that demonstrate channel‑first storytelling and a high editorial quality bar (briefing, feedback and go
o‑go decisions).
5–7 years of experience owning YouTube channel strategy and growth for a brand, product or established creator; experience in a large, cross‑functional B2B SaaS organisation.
Proven track record growing subscribers and/or organic views through a repeatable strategy (search, series, packaging and retention).
Experience connecting YouTube programming to meaningful actions (e.g. learn more, trial/sign‑up, education, event registration) while staying channel‑first.
Strong cross‑functional and stakeholder management skills (internal and external), including collaboration with creative and production teams.
Fluent in YouTube analytics and reporting; able to turn performance data into clear recommendations and stakeholder readouts.
#J-18808-Ljbffr