Vice President/Sr. Director of Demand/Growth Marketing, Hospitality
Cvent, Mc Lean, VA, United States
Cvent Hospitality Cloud Integrated Growth Marketing Leader
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
Cvent Hospitality Cloud (HC) provides a B2B SaaS platform and digital advertising to hotels, venues, CVBs, vendors, and destinations - connecting them through our marketplace to marketers, meeting and event planners who drive group business to their properties. We're looking for a leader of Integrated Growth Marketing to own pipeline creation and revenue contribution across our HC portfolio. This will report into our head of Revenue Marketing and partner tightly with Sales and Customer Success. We are looking for a strong senior operator who can architect a global demand engine, lead a distributed team across time zones and drive real accountability through well-orchestrated program investments across a diverse set of marketing disciplines.
We are seeking a leader with proven experience marketing to the hospitality industry (ideally in the context of meetings and events) with a strong understanding of how to effectively reach and engage buying centers within our ideal customer profiles.
In This Role, You Will:
Optimize qualified lead flow and pipeline contribution targets across global audience segments (Chains, Ownership Groups, Hotel Properties, Unique Venues, and CVBs) - with clear accountability to funnel conversion from MQL through closed-won and expanded business.
Build integrated, multi-channel demand plans orchestrating inbound, outbound, field, and digital programs supported by tightly managed budgets with measurable ROI
Own lifecycle marketing across the customer base focused on retention, up-sell and cross-sell using health and propensity scores, and AI/ML models to prioritize outreach and personalize programs at scale.
Develop audience engagement strategies across the full buying journey for each segment, partnering with content, brand, and product marketing to ensure messaging reflects how hospitality buyers evaluate and adopt technology and marketing solutions.
Serve as the primary marketing partner to sales leadership, building plans measured against pipeline outcomes (not just marketing and sales activity) with tight feedback loops on lead quality, follow-through, and territory coverage.
Use intent data and AI-based insights to prioritize high-potential accounts; align campaign plans to product release schedules and roadmap milestones.
Lead a globally distributed team with clarity and accountability setting consistent operating rhythms, reporting cadences and communication paths across time zones.
Build a test-and-learn culture using AI based optimization and experimentation to continuously improve performance; raise business, operations, and AI fluency across the team with practical coaching and frameworks.
Here's What You Need:
12+ Years of B2B demand or revenue marketing with a proven track record of owning pipeline and revenue targets in a SaaS or technology environment; hospitality, travel or events industry experience required, direct familiarity with hotel, venue, CVB, or MICE is a must.
Proven ability to build marketing plans cascading from revenue targets, designing the channel mix, budget allocation, and activity plan required to hit a number; experience operating in PLG and Sales-Led motions and knowing how to deploy in an integrated fashion.
Experience leading integrated demand gen, field marketing, and lifecycle marketing across multiple distinct buyer segments, including managing customer success and retention-oriented programs.
Strong financial acumen across both SaaS and advertising business models and customer outcomes; experience managing large global marketing budgets for in-year and long-range planning
Fluent in modern marketing technology stacks (i.e. Marketing Automation, CRM, ABM, and Attribution platforms) with demonstrated experience using AI/ML capabilities (predictive scoring, intent orchestration, generative AI, process automation) to improve efficiency and pipeline outcomes.
Actively uses AI to accelerate analysis, improve targeting, test and iterate faster, and coach their teams to do the same. Experience managing MarTech tools to translate AI outputs into clear actions.
Track record of building and developing high-performing marketing teams by recruiting strong talent, clearly defining roles and goals, and fostering a culture of accountability, growth, and continuous improvement.
Executive presence paired with a hands-on leadership style; equally comfortable presenting to the C-suite and driving execution in the details.
Proven ability to lead globally distributed, async teams across time zones with strong cross-functional influence across Sales, Finance, Customer Success, Product, Technology, and Operations teams.
Physical Demands We are not able to offer sponsorship for this position
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+ employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.
Cvent Hospitality Cloud (HC) provides a B2B SaaS platform and digital advertising to hotels, venues, CVBs, vendors, and destinations - connecting them through our marketplace to marketers, meeting and event planners who drive group business to their properties. We're looking for a leader of Integrated Growth Marketing to own pipeline creation and revenue contribution across our HC portfolio. This will report into our head of Revenue Marketing and partner tightly with Sales and Customer Success. We are looking for a strong senior operator who can architect a global demand engine, lead a distributed team across time zones and drive real accountability through well-orchestrated program investments across a diverse set of marketing disciplines.
We are seeking a leader with proven experience marketing to the hospitality industry (ideally in the context of meetings and events) with a strong understanding of how to effectively reach and engage buying centers within our ideal customer profiles.
In This Role, You Will:
Optimize qualified lead flow and pipeline contribution targets across global audience segments (Chains, Ownership Groups, Hotel Properties, Unique Venues, and CVBs) - with clear accountability to funnel conversion from MQL through closed-won and expanded business.
Build integrated, multi-channel demand plans orchestrating inbound, outbound, field, and digital programs supported by tightly managed budgets with measurable ROI
Own lifecycle marketing across the customer base focused on retention, up-sell and cross-sell using health and propensity scores, and AI/ML models to prioritize outreach and personalize programs at scale.
Develop audience engagement strategies across the full buying journey for each segment, partnering with content, brand, and product marketing to ensure messaging reflects how hospitality buyers evaluate and adopt technology and marketing solutions.
Serve as the primary marketing partner to sales leadership, building plans measured against pipeline outcomes (not just marketing and sales activity) with tight feedback loops on lead quality, follow-through, and territory coverage.
Use intent data and AI-based insights to prioritize high-potential accounts; align campaign plans to product release schedules and roadmap milestones.
Lead a globally distributed team with clarity and accountability setting consistent operating rhythms, reporting cadences and communication paths across time zones.
Build a test-and-learn culture using AI based optimization and experimentation to continuously improve performance; raise business, operations, and AI fluency across the team with practical coaching and frameworks.
Here's What You Need:
12+ Years of B2B demand or revenue marketing with a proven track record of owning pipeline and revenue targets in a SaaS or technology environment; hospitality, travel or events industry experience required, direct familiarity with hotel, venue, CVB, or MICE is a must.
Proven ability to build marketing plans cascading from revenue targets, designing the channel mix, budget allocation, and activity plan required to hit a number; experience operating in PLG and Sales-Led motions and knowing how to deploy in an integrated fashion.
Experience leading integrated demand gen, field marketing, and lifecycle marketing across multiple distinct buyer segments, including managing customer success and retention-oriented programs.
Strong financial acumen across both SaaS and advertising business models and customer outcomes; experience managing large global marketing budgets for in-year and long-range planning
Fluent in modern marketing technology stacks (i.e. Marketing Automation, CRM, ABM, and Attribution platforms) with demonstrated experience using AI/ML capabilities (predictive scoring, intent orchestration, generative AI, process automation) to improve efficiency and pipeline outcomes.
Actively uses AI to accelerate analysis, improve targeting, test and iterate faster, and coach their teams to do the same. Experience managing MarTech tools to translate AI outputs into clear actions.
Track record of building and developing high-performing marketing teams by recruiting strong talent, clearly defining roles and goals, and fostering a culture of accountability, growth, and continuous improvement.
Executive presence paired with a hands-on leadership style; equally comfortable presenting to the C-suite and driving execution in the details.
Proven ability to lead globally distributed, async teams across time zones with strong cross-functional influence across Sales, Finance, Customer Success, Product, Technology, and Operations teams.
Physical Demands We are not able to offer sponsorship for this position