Director, Customer Growth & Experiences
Jobgether, Washington, District of Columbia, United States
Director Of Customer Growth & Experiences
This senior, high-impact marketing leadership role focuses on shaping and scaling customer engagement strategies that drive revenue growth, retention, and long-term advocacy across a global B2B environment. You will lead the design and execution of customer marketing programs and experience initiatives that strengthen relationships across the entire lifecycle, from onboarding through expansion and renewal. Operating at the intersection of customer marketing, field events, and lifecycle strategy, you will collaborate closely with sales, customer success, and product teams to align initiatives with business goals. This is a player-coach role, requiring both strategic vision and hands-on execution across high-visibility programs. You will also oversee experiential marketing efforts including events, executive engagements, and customer activations that directly influence pipeline and brand perception. It is a highly cross-functional role with strong influence on growth strategy, customer loyalty, and market impact.
Accountabilities:
Define and lead the North America customer marketing and experience strategy aligned with pipeline, retention, and revenue objectives
Build and scale end-to-end customer lifecycle programs that drive engagement, expansion, and advocacy
Design persona-driven customer activations targeting key decision-makers across ecommerce, risk, fraud, and digital functions
Act as a player-coach, balancing strategic leadership with hands-on execution of high-impact programs
Partner closely with sales, marketing, customer success, and partnerships teams to align on account priorities and growth initiatives
Own customer advocacy programs, including references, case studies, and structured referral initiatives
Develop and execute customer communication strategies, including newsletters, product updates, and targeted campaigns
Oversee field marketing and event execution, including trade shows, executive events, and customer experiences in collaboration with internal teams
Manage external vendors, budgets, timelines, and operational execution for event and experiential programs
Build scalable frameworks and playbooks for customer marketing and event programs across pre-, during-, and post-event phases
Define and track key performance metrics across pipeline influence, engagement, retention, and ROI
Requirements:
6+ years of experience in customer marketing, field marketing, events, or lifecycle marketing in a B2B SaaS or ecommerce environment
Proven experience leading trade shows, executive events, and customer-facing experiential programs
Strong background in cross-functional collaboration across sales, marketing, and customer success teams
Experience managing or mentoring team members while balancing strategy and execution responsibilities
Ability to build programs that drive measurable pipeline impact and customer growth outcomes
Strong project management and organizational skills with attention to detail and execution quality
Experience with ABM or partnership-driven marketing initiatives is highly preferred
Strong communication and stakeholder management skills, including executive-level interaction
Comfortable working in fast-paced environments with evolving priorities and high ownership expectations
Willingness to travel approximately 20% of the time
Benefits:
Competitive base salary ranging from $145,000 to $190,000 annually
Annual performance bonus of up to 20% of base salary
Equity package with stock option grants
Flexible paid time off policy with unlimited PTO
Comprehensive health coverage including medical, dental, and vision insurance
401(k) retirement plan with company match
Paid parental leave (12 weeks)
Life insurance, short-term and long-term disability coverage
Flexible spending accounts (FSA)
Mental health support and on-demand therapy for employees and dependents
Dedicated learning and development budget
Remote flexibility with occasional travel for events and team collaboration.
This senior, high-impact marketing leadership role focuses on shaping and scaling customer engagement strategies that drive revenue growth, retention, and long-term advocacy across a global B2B environment. You will lead the design and execution of customer marketing programs and experience initiatives that strengthen relationships across the entire lifecycle, from onboarding through expansion and renewal. Operating at the intersection of customer marketing, field events, and lifecycle strategy, you will collaborate closely with sales, customer success, and product teams to align initiatives with business goals. This is a player-coach role, requiring both strategic vision and hands-on execution across high-visibility programs. You will also oversee experiential marketing efforts including events, executive engagements, and customer activations that directly influence pipeline and brand perception. It is a highly cross-functional role with strong influence on growth strategy, customer loyalty, and market impact.
Accountabilities:
Define and lead the North America customer marketing and experience strategy aligned with pipeline, retention, and revenue objectives
Build and scale end-to-end customer lifecycle programs that drive engagement, expansion, and advocacy
Design persona-driven customer activations targeting key decision-makers across ecommerce, risk, fraud, and digital functions
Act as a player-coach, balancing strategic leadership with hands-on execution of high-impact programs
Partner closely with sales, marketing, customer success, and partnerships teams to align on account priorities and growth initiatives
Own customer advocacy programs, including references, case studies, and structured referral initiatives
Develop and execute customer communication strategies, including newsletters, product updates, and targeted campaigns
Oversee field marketing and event execution, including trade shows, executive events, and customer experiences in collaboration with internal teams
Manage external vendors, budgets, timelines, and operational execution for event and experiential programs
Build scalable frameworks and playbooks for customer marketing and event programs across pre-, during-, and post-event phases
Define and track key performance metrics across pipeline influence, engagement, retention, and ROI
Requirements:
6+ years of experience in customer marketing, field marketing, events, or lifecycle marketing in a B2B SaaS or ecommerce environment
Proven experience leading trade shows, executive events, and customer-facing experiential programs
Strong background in cross-functional collaboration across sales, marketing, and customer success teams
Experience managing or mentoring team members while balancing strategy and execution responsibilities
Ability to build programs that drive measurable pipeline impact and customer growth outcomes
Strong project management and organizational skills with attention to detail and execution quality
Experience with ABM or partnership-driven marketing initiatives is highly preferred
Strong communication and stakeholder management skills, including executive-level interaction
Comfortable working in fast-paced environments with evolving priorities and high ownership expectations
Willingness to travel approximately 20% of the time
Benefits:
Competitive base salary ranging from $145,000 to $190,000 annually
Annual performance bonus of up to 20% of base salary
Equity package with stock option grants
Flexible paid time off policy with unlimited PTO
Comprehensive health coverage including medical, dental, and vision insurance
401(k) retirement plan with company match
Paid parental leave (12 weeks)
Life insurance, short-term and long-term disability coverage
Flexible spending accounts (FSA)
Mental health support and on-demand therapy for employees and dependents
Dedicated learning and development budget
Remote flexibility with occasional travel for events and team collaboration.