Brand Marketing Manager
Coca-Cola HBC, Atlanta, GA, United States
Advanced Hydration is a dynamic, fast‑paced business unit at The Coca‑Cola Company where teams come together to lead what’s next in hydration. With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition. This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever‑changing category. Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning
BODYARMOR is looking a Brand Managers to join our team.
This role reports directly to their BODYARMOR platform Brand Director. It provides support and management for the development and execution of brand strategy focusing on the next 1-2 years. The Brand Manager is part of a broader brand team that works with a cross functional team in the execution of current year brand plans and actions within their assigned platforms working directly with sales and shopper teams, retailers, and bottlers. This role supports and works directly with key external partners including but not limited to creative agencies, media planning and buying, promotional agencies and packaging and design to maximize market activation, in combination with key internal stakeholders to drive the successful activation of programs and initiatives to achieve targeted value and growth objectives.
RESPONSIBILITIES
Leadership:
In partnership with the Marketing Leadership Team (MLT), steer BODYARMOR’s marketing strategy development, fueled by consumer insights, category trends, brand insights including:
Brand Messaging & Creative
In-store merchandising/creative
Influencer and sampling strategy
Advertising & Media strategy
Ambassador/Partner programs
Event marketing strategy
Public Relations
Manage timely communication of marketing initiatives to cross-functional groups: sales team, distributors, marketing teams and senior management.
Develop comprehensive presentations for partners, retailers, and internal cross-functional presentations.
Collaborate with shopper and sales counterparts in identifying opportunities and developing unique marketing programs for key customers
Help to build tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs
Obsessed with better, continuously evaluates and challenges status quo with persuasive and thoughtful evidence
Business Analytics:
Convert data into powerful action-oriented insights for growth
Decides how to allocate resources, sets KPIs and secures business support for them
Leads discussions with key teams to drive business opportunities
Budget ownership, monthly reporting with ABM
Brand Positioning/Strategy:
Assist in the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
Uses the tension to create a differentiated and meaningful brand positioning with clear platform for ensuing brand activation plans to be built with cross-functional team (shorter term).
Integrate innovation seamlessly into plans and collaborate with team to ensure successful launch
Work closely with Partnerships team to develop and execute athlete & property activation strategy, including leveraging our partners in campaigns and throughout calendar year
Creative:
Support a cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy
Work with internal design team and external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions
Media:
Collaborates with internal media teams to develop and execute optimal tactical media plans.
Work with internal comms team and media partners to develop content and integrate brand in an impactful and authentic way.
Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions
Works closely with the Brand Director and VP of Brand to support the development of annual brand strategy and plans
Manage cross-functional team members on deliverables/expectations on numerous short term and long term projects
REQUIREMENTS
Bachelor’s degree in marketing, communications, or business required;MBA preferred
5 yearsof experience in CPG brand management required
Microsoft Excel and PowerPoint proficient
Experience with Nielsen, IRI, or other quantitative research tools
Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills
Knowledge of procedures and media used to drive increased volume and brand equity
Knowledge of the creative brief development process
Love of sports a plus
Ability to adjust on the fly and thrive in an ever‑changing, fast‑paced environment
Ability to air travel (20% of time +/-)
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company’s sponsorship to continue to work legally in the United States.
Key Competencies
Analytical Thinking
Brand Architecture
Brand Positioning
Channel Management
Competitive Assessments
Consumer Segmentation
Creative Process
Digital Media Strategy
Group Problem Solving
Leadership
Marketing Strategies
Media Planning
Quantitative Research
Social Media Strategies
SWOT Analysis
Pay Range: $106,800 - $138,500
Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 15
Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location: United States of America
City/Cities: Atlanta
Travel Required: 0% - 25%
Relocation Provided: Yes
Job Posting End Date: April 27, 2026
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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BODYARMOR is looking a Brand Managers to join our team.
This role reports directly to their BODYARMOR platform Brand Director. It provides support and management for the development and execution of brand strategy focusing on the next 1-2 years. The Brand Manager is part of a broader brand team that works with a cross functional team in the execution of current year brand plans and actions within their assigned platforms working directly with sales and shopper teams, retailers, and bottlers. This role supports and works directly with key external partners including but not limited to creative agencies, media planning and buying, promotional agencies and packaging and design to maximize market activation, in combination with key internal stakeholders to drive the successful activation of programs and initiatives to achieve targeted value and growth objectives.
RESPONSIBILITIES
Leadership:
In partnership with the Marketing Leadership Team (MLT), steer BODYARMOR’s marketing strategy development, fueled by consumer insights, category trends, brand insights including:
Brand Messaging & Creative
In-store merchandising/creative
Influencer and sampling strategy
Advertising & Media strategy
Ambassador/Partner programs
Event marketing strategy
Public Relations
Manage timely communication of marketing initiatives to cross-functional groups: sales team, distributors, marketing teams and senior management.
Develop comprehensive presentations for partners, retailers, and internal cross-functional presentations.
Collaborate with shopper and sales counterparts in identifying opportunities and developing unique marketing programs for key customers
Help to build tools that allow Corporate & Field Marketing teams to execute successful 360-degree programs
Obsessed with better, continuously evaluates and challenges status quo with persuasive and thoughtful evidence
Business Analytics:
Convert data into powerful action-oriented insights for growth
Decides how to allocate resources, sets KPIs and secures business support for them
Leads discussions with key teams to drive business opportunities
Budget ownership, monthly reporting with ABM
Brand Positioning/Strategy:
Assist in the development and execution of marketing initiatives including retail marketing, field marketing, asset/partner management, public relations, and digital/social media programming.
Uses the tension to create a differentiated and meaningful brand positioning with clear platform for ensuing brand activation plans to be built with cross-functional team (shorter term).
Integrate innovation seamlessly into plans and collaborate with team to ensure successful launch
Work closely with Partnerships team to develop and execute athlete & property activation strategy, including leveraging our partners in campaigns and throughout calendar year
Creative:
Support a cross functional marketing team to develop briefs for all appropriate creative projects (packaging, retail point-of-sale, social media, website, advertising, etc.) and providing feedback on creative output to ensure it supports brand strategy
Work with internal design team and external agencies to deliver impactful creative, breakthrough media plans and best in class consumer promotions
Media:
Collaborates with internal media teams to develop and execute optimal tactical media plans.
Work with internal comms team and media partners to develop content and integrate brand in an impactful and authentic way.
Keep abreast of purchaser, consumer and industry insights that can be used to develop more powerful consumer communications, brand programming and product evolutions
Works closely with the Brand Director and VP of Brand to support the development of annual brand strategy and plans
Manage cross-functional team members on deliverables/expectations on numerous short term and long term projects
REQUIREMENTS
Bachelor’s degree in marketing, communications, or business required;MBA preferred
5 yearsof experience in CPG brand management required
Microsoft Excel and PowerPoint proficient
Experience with Nielsen, IRI, or other quantitative research tools
Strong analysis, strategic thinking, creative thinking, team leadership, planning, organizing, problem solving skills
Knowledge of procedures and media used to drive increased volume and brand equity
Knowledge of the creative brief development process
Love of sports a plus
Ability to adjust on the fly and thrive in an ever‑changing, fast‑paced environment
Ability to air travel (20% of time +/-)
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1‑B visa status and other employment‑based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full‑time basis and must not require The Coca‑Cola Company’s sponsorship to continue to work legally in the United States.
Key Competencies
Analytical Thinking
Brand Architecture
Brand Positioning
Channel Management
Competitive Assessments
Consumer Segmentation
Creative Process
Digital Media Strategy
Group Problem Solving
Leadership
Marketing Strategies
Media Planning
Quantitative Research
Social Media Strategies
SWOT Analysis
Pay Range: $106,800 - $138,500
Base pay offered may vary depending on geography, job‑related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 15
Annual Incentive reference value is a market‑based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location: United States of America
City/Cities: Atlanta
Travel Required: 0% - 25%
Relocation Provided: Yes
Job Posting End Date: April 27, 2026
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
#J-18808-Ljbffr