CRM Marketing Developer
Hard Rock Digital, Florida, NY, United States
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What’s the position?
Reporting to the CRM Development Manager, the CRM Marketing Developer will support the technical development of templates and other content components across all CRM channels.
This is a hands‑on role focused on building and maintaining scalable templates within Braze and supporting personalisation initiatives. You will work closely with CRM, Creative, and Data teams to ensure high-quality, well‑tested CRM assets are delivered on time.
This role is ideal for someone with experience in CRM, email marketing, or digital campaign execution who is looking to deepen their technical skills in HTML/CSS, personalization logic, JavaScript, and CRM platforms.
Responsibilities
Build and maintain reusable CRM templates within Braze across Email, In-App, Push, and other channels
Translate creative designs into responsive CRM templates, ensuring visual accuracy, layout integrity, and brand consistency across devices and email clients
Support implementation of personalization logic using Liquid and dynamic content rules
Assist in building and maintaining Movable Ink modules, including dynamic and interactive elements such as countdowns, carousels, and personalised content blocks
Conduct QA to ensure correct rendering, link accuracy, tracking, and adherence to platform best practices
Maintain template libraries, documentation, and naming conventions
Collaborate with CRM, Creative, and Data teams to translate campaign requirements into scalable technical assets
Continuously develop technical knowledge across CRM platforms and personalisation tools
What are we looking for?
The ideal candidate will have:
1-2 years of experience in CRM, email marketing, or digital campaign execution/production
Experience using Braze or similar ESP/CMS platforms
Foundational HTML and CSS knowledge (email‑focused experience preferred)
Understanding of digital design principles and experience working with design tools such as Figma or Adobe Creative Suite to accurately translate designs into development
Basic familiarity with Liquid or other personalisation scripting
Exposure to personalization email tools such as Movable Ink is a plus
Strong attention to detail with the ability to accurately translate designs into pixel‑perfect CRM templates
Ability to manage multiple priorities in a fast‑paced environment
Eagerness to learn and grow within CRM development
Experience in online gaming or sportsbook is a plus
What’s in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:
Competitive pay and benefits
Start‑up culture backed by a secure, global brand
Potential Hybrid Scheduling
Roster of Uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).
#J-18808-Ljbffr
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?
What’s the position?
Reporting to the CRM Development Manager, the CRM Marketing Developer will support the technical development of templates and other content components across all CRM channels.
This is a hands‑on role focused on building and maintaining scalable templates within Braze and supporting personalisation initiatives. You will work closely with CRM, Creative, and Data teams to ensure high-quality, well‑tested CRM assets are delivered on time.
This role is ideal for someone with experience in CRM, email marketing, or digital campaign execution who is looking to deepen their technical skills in HTML/CSS, personalization logic, JavaScript, and CRM platforms.
Responsibilities
Build and maintain reusable CRM templates within Braze across Email, In-App, Push, and other channels
Translate creative designs into responsive CRM templates, ensuring visual accuracy, layout integrity, and brand consistency across devices and email clients
Support implementation of personalization logic using Liquid and dynamic content rules
Assist in building and maintaining Movable Ink modules, including dynamic and interactive elements such as countdowns, carousels, and personalised content blocks
Conduct QA to ensure correct rendering, link accuracy, tracking, and adherence to platform best practices
Maintain template libraries, documentation, and naming conventions
Collaborate with CRM, Creative, and Data teams to translate campaign requirements into scalable technical assets
Continuously develop technical knowledge across CRM platforms and personalisation tools
What are we looking for?
The ideal candidate will have:
1-2 years of experience in CRM, email marketing, or digital campaign execution/production
Experience using Braze or similar ESP/CMS platforms
Foundational HTML and CSS knowledge (email‑focused experience preferred)
Understanding of digital design principles and experience working with design tools such as Figma or Adobe Creative Suite to accurately translate designs into development
Basic familiarity with Liquid or other personalisation scripting
Exposure to personalization email tools such as Movable Ink is a plus
Strong attention to detail with the ability to accurately translate designs into pixel‑perfect CRM templates
Ability to manage multiple priorities in a fast‑paced environment
Eagerness to learn and grow within CRM development
Experience in online gaming or sportsbook is a plus
What’s in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:
Competitive pay and benefits
Start‑up culture backed by a secure, global brand
Potential Hybrid Scheduling
Roster of Uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).
#J-18808-Ljbffr