Programmatic Media Manager

About You

You are a hands-on programmatic media professional who thrives on turning strategy into high-performing campaigns.

You see the signal in the noise—spotting optimization opportunities others miss and translating data into clear, actionable next steps.

You’re as comfortable inside a DSP as you are presenting campaign insights to a client.

You take pride in clean execution, airtight QA, and campaigns that launch on time and on target.

You’re a curious problem solver who stays ahead of programmatic trends, tools, and best practices.

You are a trusted partner to strategy, creative, and account teams.

Specifically, you:

Have 3–6+ years of experience in programmatic media, ad ops, or digital media buying.

Have hands‑on experience with at least one major DSP (DV360, StackAdapt is a bonus).

Have a strong understanding of the programmatic ecosystem (SSPs, exchanges, data targeting).

Have a strong understanding and track record of executing Meta Paid Social.

Are strong with Excel/Google Sheets (pivot tables, basic modeling) and reporting tools (Looker, Tableau, or platform reporting).

Are motivated by performance, precision, and clear communication.

Thrive in a collaborative, fast‑paced environment where priorities shift and results matter.

About the Job
As Dotted Line’s Programmatic Media Manager, you’ll own the planning, execution, optimization, and reporting of outcome-driven media campaigns across platforms. Sitting at the intersection of media strategy, ad operations, and performance analysis, you’ll play a critical role in turning media plans into high-performing campaigns—and translating performance into actionable insights. Acting as a key bridge between strategy and execution, you’ll help Dotted Line deliver media that is both data-informed and creatively excellent.

In this role, you will:

Set up, manage, and optimize campaigns across DSPs (e.g., DV360, StackAdapt, Meta)—owning trafficking, QA, pacing, and ongoing optimization.

Monitor performance and make real‑time adjustments to maximize outcomes.

Translate strategy into channel allocations, audience targeting, and tactical plans.

Build programmatic components of media plans (Audiences, inventory, targeting approach) and partner with the strategy team to align execution with business goals.

Develop and maintain campaign reporting (weekly, monthly, post‑campaign) and identify actionable insights—not just surface metrics.

Communicate results clearly to internal teams and clients.

Manage tags, pixels, and tracking implementation; ensure campaigns are measured correctly across platforms.

Troubleshoot delivery, discrepancies, and technical issues.

Continuously test and refine targeting, creative, and bidding strategies.

Identify new opportunities within platforms (formats, audiences, inventory) and stay ahead of programmatic trends and best practices.

Desired Experience

Proven experience planning, executing, and optimizing programmatic media campaigns.

Strong knowledge of the programmatic ecosystem and digital media buying landscape that includes Google and Meta.

Has experience with Google Ads and SEM.

Ability to build or contribute to media plans—not just execute them.

Understands how media connects to business outcomes.

Comfortable translating data into insights and recommendations.

Knows the difference between data and insight.

Detail-oriented with strong QA discipline.

Comfortable managing multiple campaigns and deadlines.

Bachelor’s degree or equivalent experience.

Health, Dental, and Vision benefits

Hybrid work environment option

Culture-building activities

Retirement Plan

Unlimited paid time offwith 4 weeks minimum

14 paid company holidays including the week between Christmas and New Year’s

Company Values We Live Every Day

Treat team members, clients, and partners like you want to be treated

Always be improving, learning, and growing

Collaborate and be a team player

Go the extra mile

Do work we are proud of

Focus on client results

Why Should You Apply?

Opportunity to shape how programmatic media is done at a growing agency

Work on diverse clients and meaningful growth challenges

Be part of a team focused on uncovering “hidden potential,” not just running media

Freedom to test, innovate, and push performance forward

Work within a supportive, transparent culture that invests in your growth

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