Specialist, Brand Marketing

Why You Belong Here At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy. We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business. Your Role This role will support the Senior Manager, Brand Marketing – Lifestyle Categories in advancing three key pillars: Category Growth, Go-To-Market Strategy, and Sponsorships & Partnerships across emerging lifestyle categories including Sleep, Apparel, Accessories, Sport, and Swim. This individual will play a critical role in translating strategy into execution—connecting cross-functional teams, driving in-season excellence, and helping bring new growth areas of the business to life. Your Impact Category Growth Opportunities Support the Senior Manager in identifying and activating growth opportunities across emerging lifestyle categories Partner cross-functionally (merchandising, planning, creative) to help bring category-specific marketing strategies to life Monitor competitive landscape and cultural trends to surface insights and inform category storytelling Assist in test-and-learn initiatives, including new product launches, trend drops, and emerging category moments Contribute to hindsight analysis and help translate learnings into actionable recommendations Go-To-Market Strategy Support the execution of go-to-market strategies across all channels (site, app, social, email, SMS/push, paid media), ensuring alignment from pre-season planning through in-season delivery Assist in developing and maintaining Brand Strategy Marketing frameworks and floorset materials Help drive promotional storytelling and ensure consistency across digital and store touchpoints Execute against trend-driven and cultural moments, including coordinating cross-functional partners and supporting influencer amplification Support weekly hindsight-to-action processes and contribute to seasonal and campaign recaps Sponsorships & Partnerships Support the development and execution of brand partnerships, collaborations, and sponsorship opportunities across lifestyle categories Assist in coordinating partnership activations across channels, ensuring alignment with brand strategy Contribute to research and identification of potential partners Support execution of experiential marketing initiatives including store events, pop-ups, and key brand moments Special Projects & Brand Initiatives Support execution of high-priority brand initiatives tied to category expansion Partner with store operations to support executional excellence and field communication Participate in store visits and help translate insights into actionable recommendations Click here for benefit details related to this position. Minimum Salary: $67,700.00 Maximum Salary: $88,830.00 VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors. Qualifications Your Experience Bachelor’s Degree in Marketing, Communications, or equivalent preferred 2-3 years relevant working experience Fashion retail experience a plus Creative thinker who can brainstorm innovative ideas Excellent organization and time management skills Ability to work in a fast-paced environment Ability to juggle multiple tasks, projects, and strong prioritization skills to meet deadlines Strong presentation, communication, and writing skills As a hybrid role, the person in this role will be expected to be in office three days a week We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States. #J-18808-Ljbffr