Growth Marketing Lead
BOLT ON TECHNOLOGY (Automotive), Tampa, FL, United States
Bolt On Technology delivers innovative software solutions that boost efficiency and strengthen customer engagement for automotive repair shops. Through advanced tools for digital vehicle inspections (DVI), online reputation management, marketing automation, and workflow optimization, Bolt On enables shops to enhance transparency, streamline daily operations, and provide outstanding service. Designed to simplify shop management, their solutions support business growth while elevating the overall customer experience.
Auto Repair Shop Software | BOLT ON Technology
Growth Marketing Lead
The Growth Marketing Lead will own and execute growth strategies across the full marketing funnel—from awareness and acquisition to activation and retention. This role will focus on driving scalable growth through experimentation, performance marketing, analytics, and cross‑functional collaboration with product, sales, and customer success teams.
How You’re Measured
Growth in qualified pipeline and customer acquisition
Performance and ROI of digital marketing campaigns
Conversion rate improvements across marketing funnels
Experimentation velocity and successful growth initiatives
Contribution to revenue growth and customer retention
What You’ll Do
Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, activation, and retention.
Plan, launch, and optimize multi‑channel marketing campaigns across paid, organic, and lifecycle channels.
Lead experimentation programs to test messaging, channels, and conversion optimization strategies.
Analyze marketing performance data and customer behavior to identify growth opportunities.
Partner with product and sales teams to improve funnel performance and lead quality.
Optimize website conversion rates through A/B testing, landing page improvements, and user journey analysis.
Manage and scale paid acquisition channels such as Google Ads, LinkedIn, social platforms, and other digital channels.
Implement marketing automation and lifecycle marketing strategies to nurture leads and drive engagement.
Track, report, and communicate key growth metrics to leadership.
Identify new channels, partnerships, and growth opportunities to expand Bolt On’s market reach.
What You’ll Need
5+ years of experience in growth marketing, performance marketing, or demand generation
Strong experience with digital acquisition channels including paid search, paid social, and SEO
Proven track record of driving measurable growth in B2B SaaS or technology environments
Experience with marketing analytics tools and CRM platforms (HubSpot, Salesforce, Google Analytics, etc.)
Strong analytical mindset with the ability to translate data into actionable insights
Experience running experiments such as A/B tests and funnel optimization initiatives
Excellent communication and cross‑functional collaboration skills
Ability to operate in a fast‑paced environment and manage multiple growth initiatives simultaneously
What You’ll Gain
Opportunity to lead growth initiatives at an innovative SaaS company
Direct impact on customer acquisition, revenue growth, and market expansion
Collaboration with product, sales, and leadership teams on strategic initiatives
Exposure to cutting‑edge marketing technologies and data‑driven growth strategies
A high‑impact role shaping the future of Bolt On’s marketing engine
What We Offer
Medical, dental, and vision benefits
Company‑paid life insurance
Sick leave
Volunteer time off
Company‑matched 401(k)
Unlimited PTO
Parental leave
9+ paid holidays
The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Bolt On Technology is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, genetic information, disability status, or any other protected characteristic as outlined by federal, state, or local laws.
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Auto Repair Shop Software | BOLT ON Technology
Growth Marketing Lead
The Growth Marketing Lead will own and execute growth strategies across the full marketing funnel—from awareness and acquisition to activation and retention. This role will focus on driving scalable growth through experimentation, performance marketing, analytics, and cross‑functional collaboration with product, sales, and customer success teams.
How You’re Measured
Growth in qualified pipeline and customer acquisition
Performance and ROI of digital marketing campaigns
Conversion rate improvements across marketing funnels
Experimentation velocity and successful growth initiatives
Contribution to revenue growth and customer retention
What You’ll Do
Develop and execute a comprehensive growth marketing strategy to drive customer acquisition, activation, and retention.
Plan, launch, and optimize multi‑channel marketing campaigns across paid, organic, and lifecycle channels.
Lead experimentation programs to test messaging, channels, and conversion optimization strategies.
Analyze marketing performance data and customer behavior to identify growth opportunities.
Partner with product and sales teams to improve funnel performance and lead quality.
Optimize website conversion rates through A/B testing, landing page improvements, and user journey analysis.
Manage and scale paid acquisition channels such as Google Ads, LinkedIn, social platforms, and other digital channels.
Implement marketing automation and lifecycle marketing strategies to nurture leads and drive engagement.
Track, report, and communicate key growth metrics to leadership.
Identify new channels, partnerships, and growth opportunities to expand Bolt On’s market reach.
What You’ll Need
5+ years of experience in growth marketing, performance marketing, or demand generation
Strong experience with digital acquisition channels including paid search, paid social, and SEO
Proven track record of driving measurable growth in B2B SaaS or technology environments
Experience with marketing analytics tools and CRM platforms (HubSpot, Salesforce, Google Analytics, etc.)
Strong analytical mindset with the ability to translate data into actionable insights
Experience running experiments such as A/B tests and funnel optimization initiatives
Excellent communication and cross‑functional collaboration skills
Ability to operate in a fast‑paced environment and manage multiple growth initiatives simultaneously
What You’ll Gain
Opportunity to lead growth initiatives at an innovative SaaS company
Direct impact on customer acquisition, revenue growth, and market expansion
Collaboration with product, sales, and leadership teams on strategic initiatives
Exposure to cutting‑edge marketing technologies and data‑driven growth strategies
A high‑impact role shaping the future of Bolt On’s marketing engine
What We Offer
Medical, dental, and vision benefits
Company‑paid life insurance
Sick leave
Volunteer time off
Company‑matched 401(k)
Unlimited PTO
Parental leave
9+ paid holidays
The job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee. Duties, responsibilities, and activities may change or new ones may be assigned at any time with or without notice. Bolt On Technology is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, genetic information, disability status, or any other protected characteristic as outlined by federal, state, or local laws.
#J-18808-Ljbffr