Marketing Manager
Hunt Companies, Inc, Colorado Springs, CO, United States
Overview
The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, community traffic, lead generation, and home sales for View Homes. This role partners closely with sales, construction, and leadership teams to ensure consistent branding, strong market presence, and measurable marketing performance across all communities and channels.
What You Will Do
Develop and execute comprehensive marketing plans for new and existing View Homes communities.
Plan, manage, and optimize campaigns across digital, print, social media, email, signage, and events.
Support new community launches, model openings, and grand opening events.
Ensure marketing strategies align with sales goals, market conditions, and buyer demographics.
Manage digital marketing efforts, including paid search, paid social, SEO, website content, and email campaigns.
Oversee online listings, community websites, and lead routing platforms (e.g., CRM, MLS, Zillow, Realtor.com).
Analyze lead performance and conversion metrics to improve traffic and sales outcomes.
Maintain and protect the View Homes brand across all markets and marketing materials.
Ensure consistent messaging, visual standards, and tone across all customer touchpoints.
Collaborate with creative partners, agencies, and vendors to produce high-quality marketing assets.
Partner with sales teams to develop tools such as brochures, floor plan collateral, signage, and presentation materials.
Provide marketing insights to support pricing strategies, promotions, and buyer incentives.
Train sales teams on campaign initiatives and marketing programs.
Develop and manage division-level marketing budgets.
Track ROI and performance against budgets and goals.
Manage relationships with external vendors, agencies, printers, and media partners.
Monitor KPIs such as traffic, leads, cost per lead, conversion rates, and sales performance.
Prepare regular performance reports and present insights to leadership.
Continuously test, learn, and optimize marketing tactics to improve results.
Qualifications
Bachelor's Degree in Marketing, Business, Communications, or a related field. Required.
5+ years of marketing experience, preferably in homebuilding, real estate, construction, or a related industry. Required.
Strong understanding of digital marketing, lead generation, and analytics. Required.
Demonstrated ability to work in a team environment and establish strong working relationships with superiors and peers. Required.
Proven ability to manage multiple projects simultaneously in a fast-paced environment. Required.
Excellent communication, organizational, and project management skills. Required.
Experience marketing residential communities or large-ticket consumer products. Preferred.
Familiarity with CRM systems, marketing automation tools, and real estate listing platforms. Preferred.
Event marketing and new community launch experience. Preferred.
Proficient in standard office software such as MS Word, MS Excel, PowerPoint, Email programs, and internet browsers; high proficiency in Photoshop or other graphic design/manipulation software is highly desirable.
Strong and effective oral and written communication skills.
Detail-oriented with the ability to meet specified deadlines.
Able to present information and respond to questions from managers, clients, customers, and the public.
Comfortable working in a fast-paced, ever-changing, spontaneous, and deadline-driven environment.
Independent thinker eager to work both individually and as part of a team, with basic knowledge of property management activities.
Reliable and dependable attendance and punctuality are essential.
Compensation
We are committed to offering competitive and equitable compensation. The hiring range for this position is generally between $99,835 - $117,293, exclusive of fringe benefits or potential bonuses. This position is also eligible for a performance bonus. Final salaries will be determined based on factors such as geographic location, skills, education, licenses, certifications, and/or experience. We also offer a generous total compensation and benefits package.
Benefits
A competitive salary is only one part of your total rewards. We also offer a comprehensive benefits package, including paid time off, medical, dental, life and disability insurance, HSA/FSA accounts, retirement, rewards programs, and so much more!
Other Requirements
You must be able to pass a drug, background screen, and motor vehicle record check (if one is required per the position).
EEO/ADA
The Company and its affiliates provide equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, community traffic, lead generation, and home sales for View Homes. This role partners closely with sales, construction, and leadership teams to ensure consistent branding, strong market presence, and measurable marketing performance across all communities and channels.
What You Will Do
Develop and execute comprehensive marketing plans for new and existing View Homes communities.
Plan, manage, and optimize campaigns across digital, print, social media, email, signage, and events.
Support new community launches, model openings, and grand opening events.
Ensure marketing strategies align with sales goals, market conditions, and buyer demographics.
Manage digital marketing efforts, including paid search, paid social, SEO, website content, and email campaigns.
Oversee online listings, community websites, and lead routing platforms (e.g., CRM, MLS, Zillow, Realtor.com).
Analyze lead performance and conversion metrics to improve traffic and sales outcomes.
Maintain and protect the View Homes brand across all markets and marketing materials.
Ensure consistent messaging, visual standards, and tone across all customer touchpoints.
Collaborate with creative partners, agencies, and vendors to produce high-quality marketing assets.
Partner with sales teams to develop tools such as brochures, floor plan collateral, signage, and presentation materials.
Provide marketing insights to support pricing strategies, promotions, and buyer incentives.
Train sales teams on campaign initiatives and marketing programs.
Develop and manage division-level marketing budgets.
Track ROI and performance against budgets and goals.
Manage relationships with external vendors, agencies, printers, and media partners.
Monitor KPIs such as traffic, leads, cost per lead, conversion rates, and sales performance.
Prepare regular performance reports and present insights to leadership.
Continuously test, learn, and optimize marketing tactics to improve results.
Qualifications
Bachelor's Degree in Marketing, Business, Communications, or a related field. Required.
5+ years of marketing experience, preferably in homebuilding, real estate, construction, or a related industry. Required.
Strong understanding of digital marketing, lead generation, and analytics. Required.
Demonstrated ability to work in a team environment and establish strong working relationships with superiors and peers. Required.
Proven ability to manage multiple projects simultaneously in a fast-paced environment. Required.
Excellent communication, organizational, and project management skills. Required.
Experience marketing residential communities or large-ticket consumer products. Preferred.
Familiarity with CRM systems, marketing automation tools, and real estate listing platforms. Preferred.
Event marketing and new community launch experience. Preferred.
Proficient in standard office software such as MS Word, MS Excel, PowerPoint, Email programs, and internet browsers; high proficiency in Photoshop or other graphic design/manipulation software is highly desirable.
Strong and effective oral and written communication skills.
Detail-oriented with the ability to meet specified deadlines.
Able to present information and respond to questions from managers, clients, customers, and the public.
Comfortable working in a fast-paced, ever-changing, spontaneous, and deadline-driven environment.
Independent thinker eager to work both individually and as part of a team, with basic knowledge of property management activities.
Reliable and dependable attendance and punctuality are essential.
Compensation
We are committed to offering competitive and equitable compensation. The hiring range for this position is generally between $99,835 - $117,293, exclusive of fringe benefits or potential bonuses. This position is also eligible for a performance bonus. Final salaries will be determined based on factors such as geographic location, skills, education, licenses, certifications, and/or experience. We also offer a generous total compensation and benefits package.
Benefits
A competitive salary is only one part of your total rewards. We also offer a comprehensive benefits package, including paid time off, medical, dental, life and disability insurance, HSA/FSA accounts, retirement, rewards programs, and so much more!
Other Requirements
You must be able to pass a drug, background screen, and motor vehicle record check (if one is required per the position).
EEO/ADA
The Company and its affiliates provide equal employment opportunity to all individuals regardless of race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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