Marketing Specialist II
Gilbane Building Company, Orlando, FL, United States
Marketing Specialist II Gilbane Building is seeking a creative and driven Marketing Specialist II to join our Southeast Division. In this role, you will play a key part in developing strategic and compelling presentations, proposals and marketing collateral that support our business development efforts and reflect our brand's excellence.
We're looking for a storyteller who can craft customized content and design visually engaging graphics that align with Gilbane's growth objectives and resonate with our clients. You'll collaborate closely with local teams and cross-functional departments across the company to deliver high-impact collateral materials.
This position is open to one of the following Southeast Division offices (Jacksonville, Orlando, Tampa, Sarasota, Boca Raton, Atlanta, Charlotte, Raleigh or Richmond).
As a Top-10 ENR Contractor, Gilbane is a family-owned business with 45 offices that has been shaping communities since 1870. Consistently recognized as one of the most reputable construction management firms in the country, Gilbane is committed to delivering projects safely and on-time. You will have the opportunity to build schools, labs, hospitals, corporate offices, sports arenas and more!
We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
You are someone who acts inclusively, showing empathy and treating others with respect and dignity in order to uphold Gilbane's core value of Caring and "People First" workplace culture. You seek to listen in order to understand and can convey information clearly. You're a strong problem solver who can identify, prioritize, and implement alternatives for solutions, and you demonstrate adaptability by collaborating with others and supporting team members to achieve excellence. A self-starter who shows passion, commitment, and ownership all while delivering on business outcomes and driving results. You're someone who identifies opportunities for new and improved ways of doing things that result in value-add solutions.
Your core values match Gilbane's: Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship.
Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills. In addition, you would work with an experienced team which provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters as well as demonstrating the personal characteristics of a developing leader.
Responsibilities Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines
Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporate these differentiators into deliverables that address the unique needs of each client
Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines
Participates in presell meetings and local strategic brainstorming
Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility
Leads the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
Organizes and maintains digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable
Leads data maintenance and performs in-depth research of projects, team members, and market sectors utilizing our data management systems
Coordinates and organizes the high volume of information we collect for each of our projects and team members to ensure data integrity
Assists in conducting research into the different market sectors to understand our clients including who they are, what's top of mind, and key trends
Supports the close-out process of sales and marketing deliverables
Develops an intermediate knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally
Builds and strengthens strong local relationships with operations to facilitate storytelling and identify value adds about our projects
Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables ensuring clear communication, mutual support, and a cohesive approach to problem-solving
Leads multiple deliverables concurrently and has a strong ability to multi-task
Participates in professional or community organizations
Qualifications Bachelor's degree in Business, Marketing, Communications, or a related field
3-5 years relevant experience in the marketing and/or AEC industry
Or equivalent combination of education and experience
Intermediate knowledge and skills in Adobe Create Suite, PPT, Canva, Unanet, and Photography
Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills
Intermediate knowledge of Gilbane services and beginner knowledge of construction management and industry awareness as a whole
Intermediate knowledge of key disciplines including marketing, internal and external communications, presentation, and proposals
Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team.
The pay ranges from $73,000.00-$95,000.00 plus benefits and retirement program.
We're looking for a storyteller who can craft customized content and design visually engaging graphics that align with Gilbane's growth objectives and resonate with our clients. You'll collaborate closely with local teams and cross-functional departments across the company to deliver high-impact collateral materials.
This position is open to one of the following Southeast Division offices (Jacksonville, Orlando, Tampa, Sarasota, Boca Raton, Atlanta, Charlotte, Raleigh or Richmond).
As a Top-10 ENR Contractor, Gilbane is a family-owned business with 45 offices that has been shaping communities since 1870. Consistently recognized as one of the most reputable construction management firms in the country, Gilbane is committed to delivering projects safely and on-time. You will have the opportunity to build schools, labs, hospitals, corporate offices, sports arenas and more!
We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
You are someone who acts inclusively, showing empathy and treating others with respect and dignity in order to uphold Gilbane's core value of Caring and "People First" workplace culture. You seek to listen in order to understand and can convey information clearly. You're a strong problem solver who can identify, prioritize, and implement alternatives for solutions, and you demonstrate adaptability by collaborating with others and supporting team members to achieve excellence. A self-starter who shows passion, commitment, and ownership all while delivering on business outcomes and driving results. You're someone who identifies opportunities for new and improved ways of doing things that result in value-add solutions.
Your core values match Gilbane's: Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship.
Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills. In addition, you would work with an experienced team which provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters as well as demonstrating the personal characteristics of a developing leader.
Responsibilities Leads the development and production of client qualifications, proposals, and presentations with a focus on quality, creativity, and meeting client deadlines
Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporate these differentiators into deliverables that address the unique needs of each client
Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines
Participates in presell meetings and local strategic brainstorming
Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility
Leads the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
Organizes and maintains digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable
Leads data maintenance and performs in-depth research of projects, team members, and market sectors utilizing our data management systems
Coordinates and organizes the high volume of information we collect for each of our projects and team members to ensure data integrity
Assists in conducting research into the different market sectors to understand our clients including who they are, what's top of mind, and key trends
Supports the close-out process of sales and marketing deliverables
Develops an intermediate knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally
Builds and strengthens strong local relationships with operations to facilitate storytelling and identify value adds about our projects
Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables ensuring clear communication, mutual support, and a cohesive approach to problem-solving
Leads multiple deliverables concurrently and has a strong ability to multi-task
Participates in professional or community organizations
Qualifications Bachelor's degree in Business, Marketing, Communications, or a related field
3-5 years relevant experience in the marketing and/or AEC industry
Or equivalent combination of education and experience
Intermediate knowledge and skills in Adobe Create Suite, PPT, Canva, Unanet, and Photography
Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills
Intermediate knowledge of Gilbane services and beginner knowledge of construction management and industry awareness as a whole
Intermediate knowledge of key disciplines including marketing, internal and external communications, presentation, and proposals
Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team.
The pay ranges from $73,000.00-$95,000.00 plus benefits and retirement program.