Chief of Destination Marketing and Communications - Non Merit

Regular Schedule: 34 hours per week. County benefits are included.

The Department of Economic and Workforce Development is seeking a Chief of Destination Marketing and Communications.

Job Purpose
Reporting to the Deputy Director, the Chief of Destination Marketing and Communications is responsible for promoting tourism development and leading destination initiatives and campaigns in accordance with the strategic plans for the County and the Department. The role requires marketing, public relations, and management skills.

Essential Job Duties

Leading destination marketing and promotional efforts within the Division of Economic and Workforce Development

Leveraging the County’s investments in tourism, demonstrating a return on investment, and enhancing quality of life measures

Leading as the point person for the Division’s agency of record

Creating overall brand strategy, including partnerships and utilization of earned, traditional, and paid media

Developing tourist/visitor collateral, including the annual Visitor’s Guide

Overseeing the execution of Baltimore County Restaurant Weeks

Working collaboratively with Division staff to ensure performance metrics are met

Utilizing grant and local funds effectively, working within Department and Purchasing requirements/procedures, and maintaining statistical and financial records

Developing communication strategies for platforms, including newsletter, website, and social media

Writing reports, plans, and press releases

Serving as liaison to tourism partners, external stakeholders, local and industry media, commission members, and other additional functions

Collaborating with Maryland Office of Tourism Development on tourism strategies and economic impact studies

Conducting and utilizing market research

Examples of Other Duties
Performs other related duties as required.

Qualifications
Graduation from an accredited college or university with a bachelor’s degree or higher in a related field. At least five years of experience in the tourism or hospitality industry is preferred.

Knowledge, Skills, and Abilities

Knowledge of the tourism industry

Experience developing, enhancing, and marketing a local jurisdiction’s brand; expertise in social media and marketing

Strong interpersonal, organizational, administrative, and communication skills

Enthusiasm and creativity

Adaptability and resourcefulness

Excellent public speaking skills

Intermediate level computer skills, including Microsoft Office Suite and related software

Ability to effectively represent Baltimore County and the Department

Ability to work within County guidelines and Purchasing requirements

Valid driver’s license and reliable transportation

Licenses and Certificates
Possession of a valid driver’s license equivalent to a noncommercial, class C Maryland driver’s license is required at appointment. Must have a valid driver’s license and reliable transportation.

Physical and Environmental Conditions
The work of this classification entails frequent walking, standing, and other limited physical activities.

Employment Background Investigation
Applicants selected must successfully complete an employment background investigation, including a criminal background check, education verification, and fingerprinting.

#J-18808-Ljbffr