Chief of Destination Marketing and Communications - Non Merit

Chief of Destination Marketing and Communications

A Non-Merit vacancy exists in the Department of Economic and Workforce Development for the position of Chief of Destination Marketing and Communications. Non-Merit positions are not classified within the Baltimore County Government Classification and Compensation Plan. A list of eligible applicants will be established based on the examination as outlined below. This job announcement may close at any time with little or no notice. Applicants are advised to apply promptly. List all promotions and changes in job duties due to reclassification as separate work experience on your application. Applicants must include the dates of the promotions and reclassifications. You must attach your diploma(s), transcript(s), degree(s), professional license(s), and certification(s) to your application. Unofficial copies are acceptable. Note: Failure to complete all fields of the "Work Experience" section of the application will result in your application not being considered. A resume will not be considered in determining your qualifications for a position. Applicants selected for an interview may provide a resume at that time.
Examples of Duties

Job Purpose
Reporting to the Deputy Director, the Chief of Destination Marketing and Communications is responsible for promoting tourism development, leading destination initiatives and campaigns for the Department of Economic and Workforce Development in accordance with the strategic plans for the County and the Department. The role requires marketing, public relations and management skills.
Essential Job Duties
Leading destination marketing and promotional efforts within the Department of Economic and Workforce Development
Leveraging the County's investments in tourism, demonstrating a return on investment, and enhancing quality of life measures
Leading as the point person for the division's agency of record
Creating overall brand strategy, including partnerships, utilization of earned, traditional, and paid media
Developing tourist/visitor collateral, including the annual Visitor's Guide
Overseeing the execution of Baltimore County Restaurant Weeks
Working collaboratively with division staff to ensure performance metrics are met
Utilizing grant and local funds effectively, working within Department and Purchasing requirements/procedures, and maintaining statistical and financial records
Developing communication strategies for platforms, including newsletter, website, and social media
Writing reports, plans, and press releases
Serving as liaison to tourism partners, external stakeholders, local and industry media, commission members, and other additional functions
Collaborating with Maryland Office of Tourism Development on tourism strategies and economic impact studies
Conducting and utilizing market research
Examples of Other Duties
Performs other related duties as required. Note: The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for all positions in this class. They may not include all essential job functions for each position in the class. Each position may not be required to perform all of the essential job functions listed.
Qualifications

Graduation from an accredited college or university with a Bachelor's degree or higher in a related field. Plus at least five years of experience in the tourism or hospitality industry preferred. Knowledge, Skills, and Abilities
Knowledge of the tourism industry
Experience developing, enhancing, and marketing a local jurisdiction's brand. Expertise in social media and marketing
Strong interpersonal, organizational, administrative, and communication skills
Enthusiasm and creativity
Adaptability and resourcefulness
Excellent public speaking skills
Intermediate level computer skills, including Microsoft Office Suite and other related software
Ability to effectively represent Baltimore County and the Department
Ability to work within County guidelines and Purchasing requirements
Valid driver's license and reliable transportation
Licenses and Certificates Possession of a valid driver's license equivalent to a noncommercial, class C Maryland driver's license is required at the time of appointment. Proof of Degree Equivalency Applicants who have obtained a degree from outside the United States of America are required to submit degree equivalence documentation from World Education Services, Inc. (www.WES.org) Mail or deliver documents to: ATTN: Chief of Destination Marketing and Communications Office of Human Resources Baltimore County Government 308 Allegheny Ave. Towson, MD 21204
Conditions of Employment

Must have a valid driver's license and reliable transportation. Physical and Environmental Conditions The work of this classification entails frequent walking, standing, and other limited physical activities. Employment Background Investigation Applicants selected to a position in Baltimore County must successfully complete an employment background investigation, including, but not limited to, a criminal background check, education verification, and fingerprinting.