Chief of Destination Marketing and Communications - Non Merit

This listing closes on 6/5/2026 at 5:00 PM Eastern Time (US & Canada).
Employer
Baltimore County
Salary
$57.58 - $70.58 Hourly
Location
Towson, MD
Job Type
NON-MERIT
Job Number
NM106 06-26
Department
ECONOMIC AND WORKFORCE DEVELOPMENT
Opening Date
06/04/2026
Closing Date
6/5/2026 at 5:00 PM Eastern Time (US & Canada)
Description
Benefits
Questions
Regular Schedule: 34 hours per week. Plus, County benefits.
A Non-Merit vacancy exists in the Department of Economic and Workforce Development for the position of Chief of Destination Marketing and Communications.
Non-Merit positions are not classified within the Baltimore County Government Classification and Compensation Plan. A list of eligible applicants will be established based on the examination as outlined below. This job announcement may close at any time with little or no notice. Applicants are advised to apply promptly. List all

promotions

and

changes

in job duties due to

reclassification

as separate work experience on your application. Applicants must include the dates of the promotions and reclassifications. You must attach your diploma(s), transcript(s), degree(s), professional license(s), and certification(s) to your application. Unofficial copies are acceptable.

Note:

Failure to complete all fields of the "Work Experience" section of the application will result in your application not being considered. A resume will not be considered in determining your qualifications for a position. Applicants selected for an interview may provide a resume at that time.

Examples of Duties

Job Purpose
Reporting to the Deputy Director, the Chief of Destination Marketing and Communications is responsible for promoting tourism development, leading destination initiatives and campaigns for the Department of Economic and Workforce Development in accordance with the strategic plans for the County and the Department. The role requires marketing, public relations and management skills.
Essential Job Duties

Leading destination marketing and promotional efforts within the Department of Economic and Workforce Development
Leveraging the County's investments in tourism, demonstrating a return on investment, and enhancing quality of life measures
Leading as the point person for the division's agency of record
Creating overall brand strategy, including partnerships, utilization of earned, traditional, and paid media
Developing tourist/visitor collateral, including the annual Visitor's Guide
Overseeing the execution of Baltimore County Restaurant Weeks
Working collaboratively with division staff to ensure performance metrics are met
Utilizing grant and local funds effectively, working within Department and Purchasing requirements/procedures, and maintaining statistical and financial records
Developing communication strategies for platforms, including newsletter, website, and social media
Writing reports, plans, and press releases
Serving as liaison to tourism partners, external stakeholders, local and industry media, commission members, and other additional functions
Collaborating with Maryland Office of Tourism Development on tourism strategies and economic impact studies
Conducting and utilizing market research
Examples of Other Duties
Performs other related duties as required.
NOTE:

The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for all positions in this class. They may not include all essential job functions for each position in the class. Each position may not be required to perform all of the essential job functions listed.
Qualifications

Graduation from an accredited college or university with a Bachelor's degree or higher in a related field.

Plus

At least five years of experience in the tourism or hospitality industry preferred.

Knowledge, Skills, and Abilities
Knowledge of the tourism industry
Experience developing, enhancing, and marketing a local jurisdiction's brand. Expertise in social media and marketing
Strong interpersonal, organizational, administrative, and communication skills
Enthusiasm and creativity
Adaptability and resourcefulness
Excellent public speaking skills
Intermediate level computer skills, including Microsoft Office Suite and other related software
Ability to effectively represent Baltimore County and the Department
Ability to work within County guidelines and Purchasing requirements
Valid driver's license and reliable transportation
Licenses and Certificates

Possession of a valid driver's license equivalent to a noncommercial, class C Maryland driver's license is required at the time of appointment.

Proof of Degree Equivalency

Applicants who have obtained a degree from outside the United States of America are required to submit degree equivalence documentation from World Education Services, Inc. (www.WES.org) Mail or deliver documents to: ATTN: Chief of Destination Marketing and Communications Office of Human Resources Baltimore County Government 308 Allegheny Ave. Towson, MD 21204 You must attach your diploma(s), transcript(s), degree(s), professional license(s), and certification(s) to your application. Unofficial copies are acceptable. EXAMINATION PROCEDURE Applicants will be qualified based on an evaluation of the training and experience they stated in their application, including their answers to the supplemental questions. Applicants must clearly and completely state the dates and duties of past and present experience for evaluation purposes.

Conditions of Employment

Must have a valid driver's license and reliable transportation.
Physical and Environmental Conditions

The work of this classification entails frequent walking, standing, and other limited physical activities.
Employment Background Investigation

Applicants selected to a position in Baltimore County must successfully complete an employment background investigation, including, but not limited to, a criminal background check, education verification, and fingerprinting.
Employment Benefits

for Non-Merit or Non-Classified, Part-Time Employees

Baltimore County General Government offers the following benefits to part-time, non-merit or non-classified employees. New employees are eligible for benefits upon hire, unless noted otherwise.

Equal Opportunity Employer

Baltimore County is an equal opportunity employer and encourages minority, female and disabled applicants.

Smoke free workplace

All Baltimore County offices are smoke free.

Drug free workplace

Baltimore County provides a drug free workplace. Prospective employees are required to submit to urinalysis drug testing as part of the pre-employment physical examination.

Employee Assistance Program

Our Employee Assistance Program provides confidential and professional assessment and referral assistance for employees and eligible dependents in the household who are experiencing personal problems that may be affecting work performance, job satisfaction, or overall quality of life.

Health Insurance

In order to qualify for health insurance benefits (medical, prescription, dental and vision insurance), part-time employees must be scheduled for four (4) full work days plus two (2) hours each week. Health Insurance benefits elected become effective the first day of the month following the date of hire if the employee has completed online enrollment prior to that date. New employees must enroll within thirty (30) calendar days of hire. Plans offered include: Medical, Prescription, Dental and Vision insurance.

Flexible Spending Accounts

Opportunity to set aside pre-tax dollars, through payroll deduction, for eligible unreimbursed medical care expenses and/or dependent care costs.

Life Insurance

In order to qualify for life insurance benefits, part-time employees must be scheduled for four (4) full work days plus two (2) hours each week. Employees may elect basic term life insurance for themselves equal to one time the employee's annual salary, rounded to the next higher $1,000. Employees contribute a portion of the premium through monthly payroll deductions. The County also offers an Additional/Employee paid Life Insurance plan with coverage up to $100,000.

Retirement

Employees are required to participate in the Baltimore County Employees' Retirement System, with very limited exceptions.

Paid Leave

Sick Leave

- Monthly sick leave earnings prorated based on the number of hours worked per week. No maximum on accrual. Accrued balance can be applied toward service credit at retirement.

Vacation Leave

- Monthly vacation leave earnings prorated based on the number of hours worked per week. Earnings increase after five, ten and fifteen years of service generally.

Holidays

- Part-time 30 to 39 hour non-merit or non-classified employees will generally be paid for ten holidays per calendar year. Other part-time, non-merit or non-classified employees working 29 hours per week or less will receive two paid holidays per calendar year. These holidays are the Christmas holiday and the Independence Day holiday.

Bereavement Leave Jury Leave Military Leave

Baltimore County Employees Federal Credit Union

Membership in Baltimore County Employees Federal Credit Union offers a full range of savings programs, loans, checking, direct deposit, payroll deduction, savings bonds, and other financial services.

Direct Deposit

Payroll through direct deposit to the financial institution selected by employee is required.

Deferred Compensation

Nationwide Retirement Solutions offers a 457 retirement plan allowing for payroll contributions of tax deferred dollars to investment options of your choice.
Disclaimer

This is only a summary of benefits and policies in Baltimore County. Any benefit or policy may be changed at any time at the discretion of the administration. This summary does not constitute an express or implied contract, nor does it constitute a guarantee that your employment relationship will continue for any specified period of time or end only under certain conditions. 01 The purpose of the supplemental questions listed below is to further evaluate your experience and education to determine your eligibility for this job classification. Answer each question accurately and thoroughly. To be considered for this position, the experience you indicate in your responses to the supplemental questions must also be described, in detail, in the Work History/Experience section of this application. Questions with text answers require you to include the name of the employer/organization and dates of the specific experience.

I have read and acknowledge the above instructions.
02 Are you currently a merit (full-time), non-merit (part-time), or temporary employee of the Baltimore County General Government? Employees of Baltimore County Public Schools, Baltimore County Public Library, Baltimore County's court systems, or Baltimore County Community College, and employees of temporary services used by the County are not considered employees of the Baltimore County General Government.

Yes
No
03 Are you willing to work in a position that requires travel between work sites using your personal transportation? A mileage allowance, set by Baltimore County Policy, shall be paid to County employees who use their privately-owned vehicles for official County travel necessary to carry out the required or authorized duties of their positions. Possession of a valid driver's license equivalent to a Non-Commercial, Class C Maryland driver's license is required at the time of appointment.

Yes
No
04 Education: Select the choice that best describes your educational background.

Graduation from an accredited college or university with a master's degree or higher in a related field.
Graduation from an accredited college or university with a bachelor's degree in a related field
I do not have any of the education requirements for this position.
05 Do you have at least five years of experience working in the tourism or hospitality industry?

Yes
No
06 If you answered "Yes" to the above question, provide specific examples of the experience you have working in the tourism or hospitality industry. Include the employer(s) and date(s) you performed these duties. If you chose "No", respond by entering N/A to this question 07 Do you have expereince developing communication strategies for platforms, including newsletter, website, and social media?

Yes
No
08 Do you have a valid driver's license and reliable transportation?

Yes
No
09 Applicants selected for a position with Baltimore County must successfully complete an employment background investigation, including, but not limited to, a criminal background check, education verification, and fingerprinting. Are you willing and able to accept this condition of employment?

Yes
No
10 I understand I am responsible for maintaining the accuracy of my contact information, including my street address, my e-mail address, and my contact telephone numbers. My failure to maintain accurate contact information may result in my not receiving information regarding this job announcement and/or may result in my not being further considered for this employment opportunity. To update this information, visit www.governmentjobs.com, log into your account, and edit your profile. I have read and acknowledge the above instructions.

Yes
No
* Required Question
Employer Baltimore County Address 308 Allegheny Avenue Towson, Maryland, 21204 Phone 410-887-3135 Website http://www.baltimorecountymd.gov