Social Community Manager - Chillitas

**SALARY:** $82,400 - $97,850, bonus and long-term incentive eligible**COMPANY:****ROLE SUMMARY:**The Chillitas Community Manager will own the day-to-day voice of the brand across social. You’ll be in the comments, DMs, reposts, and trends—hyping our people up, educating new fans, and making sure Chillitas feels authentic to the culture that inspired it. This is not just a posting role; it’s about **building community, protecting the vibe, and keeping us culturally sharp**.Chillitas is an 8.1% fruit-forward malt beverage inspired by Mexican fruit carts – sweet, salty, sometimes spicy, and always bringing MÁS flavor, MÁS fun. Built by the team behind BeatBox, we’re looking for a **bilingual (Spanish/English) Community Manager** who is deeply tapped into culture, especially US Latino / Mexican-American communities, and who knows how to make a brand feel like that rooted, always-down-for-anything foodie friend in the group chat.**JOB RESPONSIBILITIES:** Community Management & Engagement* Be the daily voice of Chillitas across **Instagram, TikTok, Threads, and (eventually)** **X/YouTube**.* Reply to comments and DMs in **Spanish, English, and Spanglish** (depending on context).* Jump into conversations with wit and warmth—amplifying UGC, duets, stitches, and tags.* Develop simple response “plays” (FAQs, fun replies, spicy comebacks, rebate questions, where-to-buy, etc.).* Escalate any sensitive or legal/compliance questions to the brand team quickly.Culture, Trends & Social Listening* Stay plugged into **Latino / Mexican-American internet culture** (memes, music, sports, novelas, regional slang, food trends).* Flag real-time opportunities for the brand (e.g., Bad Bunny moments, fútbol games, chaladas discourse, fruit-cart trends).* Monitor competitor brands and relevant categories (RTDs, cheladas, fruit-flavored drinks) and share quick takeaways.Content Support & Light Creation* Collaborate with the Brand & Creative team to bring our **“Spice Up the Chill” / foodie** **friend** positioning to life.* Help concept low-lift content you can capture yourself (hands-only pours, rim rituals, fridge restocks, unboxings, UGC-style clips).* Draft bilingual or Spanglish captions that feel native to the feed, not like ads.* Coordinate with creators/influencers to reshare their content (with approvals) and keep track of what’s performing.Event & Activation Coverage* Support live coverage from key moments (e.g., tastings, SXSW, Coachella house, watch parties, in-store samplings) when needed.* Capture stories/reels/TikToks on-site that showcase the **DRIP • DIP • SIP** ritual, flavor reactions, and community moments.Reporting & Insights* Track basic weekly metrics (top comments, saves, shares, DMs, UGC mentions, sentiment highlights).* Share a simple **“Community Pulse”** update: what people are loving, asking for, confused by, or joking about.* Use insights to recommend small, fast tweaks to content, posting cadence, and FAQs.**JOB QUALIFICATIONS:*** 2–4 years experience in social media/community management for a consumer brand, agency, or creator.* Bilingual (Spanish & English) with strong writing skills in both; comfortable using Spanglish authentically.* Deep familiarity with US Latino culture, especially Mexican/Mexican-American food, music, slang, and humor.* Strong grasp of Instagram & TikTok (algorithms, features, formats, and best practices).* Confident writing short, punchy copy that feels like real people talk—not corporate.* Comfortable using basic tools (Canva, CapCut, in-app editing) to create simple stories/reels/TikToks.* Able to work some evenings/weekends for live moments or event coverage.* Must be 21+ and eligible to work in the US (alcohol category requirement).**WHY ANHEUSER-BUSCH:**At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale. **BENEFITS:*** Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts* Life Insurance and Disability Income Protection* Generous Parental Leave and FMLA policies* 401(k) Retirement Savings options with a company matching contribution* Chance to work in a fast-paced environment among a company of owners* Free Beer!**WHY ANHEUSER-BUSCH:**Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities. As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com.*Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at* *CandidateTechSupport@anheuser-busch.com**.***CONTACT US**
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