Campaign Research Analyst
Ivy Experiential, Columbus, OH, United States
Ivy Experiential is seeking a detail-oriented and analytical Campaign Research Analyst to support the strategic development and evaluation of our experiential marketing campaigns. The Analyst will be responsible for conducting thorough research, analyzing data, and providing actionable insights to inform campaign strategy, target audience understanding, and performance measurement. This role requires strong research, analytical, and reporting skills.
Responsibilities:
Conduct comprehensive research on target audiences, industry trends, competitive landscape, and market insights relevant to client campaigns.
Gather and analyze data from various sources, including market research reports, social media analytics, event data, and client-provided information.
Develop and implement research methodologies and data collection tools.
Interpret data and identify key trends, patterns, and insights.
Prepare clear and concise reports and presentations summarizing research findings and providing actionable recommendations.
Collaborate with strategy, creative, and sales teams to integrate research insights into campaign development.
Support the evaluation of campaign performance by analyzing data and identifying areas for optimization.
Stay up-to-date on the latest research methodologies and tools.
Contribute to the development of best practices for campaign research and analysis.
Present research findings to internal teams and potentially clients.
Preferred Qualifications:
Bachelor's degree in Marketing, Market Research, Statistics, Sociology, or a related field.
Proven experience (2+ years) in market research and data analysis.
Strong understanding of research methodologies (qualitative and quantitative).
Excellent analytical and problem-solving skills.
Proficiency in data analysis tools (e.g., SPSS, Excel, Google Sheets).
Strong reporting and presentation skills.
Ability to synthesize complex information into clear and concise insights.
Excellent written and verbal communication skills.
Full-time
Columbus, OH
#J-18808-Ljbffr
Responsibilities:
Conduct comprehensive research on target audiences, industry trends, competitive landscape, and market insights relevant to client campaigns.
Gather and analyze data from various sources, including market research reports, social media analytics, event data, and client-provided information.
Develop and implement research methodologies and data collection tools.
Interpret data and identify key trends, patterns, and insights.
Prepare clear and concise reports and presentations summarizing research findings and providing actionable recommendations.
Collaborate with strategy, creative, and sales teams to integrate research insights into campaign development.
Support the evaluation of campaign performance by analyzing data and identifying areas for optimization.
Stay up-to-date on the latest research methodologies and tools.
Contribute to the development of best practices for campaign research and analysis.
Present research findings to internal teams and potentially clients.
Preferred Qualifications:
Bachelor's degree in Marketing, Market Research, Statistics, Sociology, or a related field.
Proven experience (2+ years) in market research and data analysis.
Strong understanding of research methodologies (qualitative and quantitative).
Excellent analytical and problem-solving skills.
Proficiency in data analysis tools (e.g., SPSS, Excel, Google Sheets).
Strong reporting and presentation skills.
Ability to synthesize complex information into clear and concise insights.
Excellent written and verbal communication skills.
Full-time
Columbus, OH
#J-18808-Ljbffr