Audience Development Manager Job at GovExec in New York
GovExec, New York, NY, United States
The Role GovExec is seeking an Audience Development Manager to join our team. In this role, you will be responsible for growing, engaging, and retaining our audiences across New York and Pennsylvania. This position sits at the intersection of editorial, marketing, and data, with a clear mandate: increase reach, deepen engagement, and convert casual readers into loyal subscribers and event attendees. The ideal candidate is analytical, creative, and deeply curious about how government audiences discover, consume, and interact with content.
Responsibilities Develop and execute audience growth strategies across newsletters, websites, events, and social platforms
Own subscriber growth for email newsletters and other owned channels
Optimize SEO, social distribution, and referral strategies to expand reach in NY and PA
Identify and test new acquisition channels and partnerships
Help to launch new products (paid e-newsletter, custom podcasts, breakfast club, etc.)
Increase repeat visitation, time spent, and newsletter engagement
Support event audience growth through targeted promotions and segmentation
Track and analyze audience metrics, including traffic, subscriptions, open rates, and conversions
Run A/B tests on headlines, send times, formats, and landing pages
Translate data insights into actionable recommendations
Work closely with editorial, events, sales, and marketing teams
Align audience development efforts with revenue and event growth goals
Manage audience tools, including email platforms, analytics, and CRM systems
Qualifications 3–6 years of experience in audience development, digital media, growth marketing, or analytics
Strong understanding of email newsletters, SEO, and social distribution
Experience using analytics tools (e.g., Google Analytics, email platforms, CRM systems)
Data‑driven mindset with the ability to turn insights into action
Excellent communication and collaboration skills
Background in media or journalism organizations, specifically with government, policy, or public‑sector audiences
Experience in promoting events or conferences
Ability to work across multiple geographic markets
About GovExec GovExec’s data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market‑leading information and intent‑based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent‑based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec’s platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.
Working at GovExec Benefits Medical, dental, and vision insurance plans
401(k) retirement plan with company match
Open time off policy
Twelve weeks paid parental leave
Supportive, collaborative teams
Unique opportunity to help government officials from a private‑sector company
Expansive learning and development opportunities
Commitment to Shared Values GovExec Recruits Talent For Four Salient Attributes Or Qualities Soul of Entrepreneurship
Culture of Inclusion
Force of Ideas
Spirit of Generosity
The compensation range for this role is $90,000 to $110,000 per year.
Government Executive Media Group, Inc. and its affiliates (“GovExec”) are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.
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Responsibilities Develop and execute audience growth strategies across newsletters, websites, events, and social platforms
Own subscriber growth for email newsletters and other owned channels
Optimize SEO, social distribution, and referral strategies to expand reach in NY and PA
Identify and test new acquisition channels and partnerships
Help to launch new products (paid e-newsletter, custom podcasts, breakfast club, etc.)
Increase repeat visitation, time spent, and newsletter engagement
Support event audience growth through targeted promotions and segmentation
Track and analyze audience metrics, including traffic, subscriptions, open rates, and conversions
Run A/B tests on headlines, send times, formats, and landing pages
Translate data insights into actionable recommendations
Work closely with editorial, events, sales, and marketing teams
Align audience development efforts with revenue and event growth goals
Manage audience tools, including email platforms, analytics, and CRM systems
Qualifications 3–6 years of experience in audience development, digital media, growth marketing, or analytics
Strong understanding of email newsletters, SEO, and social distribution
Experience using analytics tools (e.g., Google Analytics, email platforms, CRM systems)
Data‑driven mindset with the ability to turn insights into action
Excellent communication and collaboration skills
Background in media or journalism organizations, specifically with government, policy, or public‑sector audiences
Experience in promoting events or conferences
Ability to work across multiple geographic markets
About GovExec GovExec’s data and insights set the standard for depth, accuracy, and impact for government leaders and contractors. As the market‑leading information and intent‑based marketing platform, for over fifty years GovExec has empowered the government ecosystem to engage and support government leaders as they work to achieve their missions across federal, defense, and state and local agencies. Our strategic sales enablement and intent‑based marketing solutions accelerate revenue growth to fuel market success. The platform is powered by the largest and most sophisticated database in the public sector, GovExec’s platform reaches 3.3 million government influencers each month and provides its marketing clients with a significant competitive advantage in driving higher conversion and growth.
Working at GovExec Benefits Medical, dental, and vision insurance plans
401(k) retirement plan with company match
Open time off policy
Twelve weeks paid parental leave
Supportive, collaborative teams
Unique opportunity to help government officials from a private‑sector company
Expansive learning and development opportunities
Commitment to Shared Values GovExec Recruits Talent For Four Salient Attributes Or Qualities Soul of Entrepreneurship
Culture of Inclusion
Force of Ideas
Spirit of Generosity
The compensation range for this role is $90,000 to $110,000 per year.
Government Executive Media Group, Inc. and its affiliates (“GovExec”) are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other status protected by applicable law.
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