Lead, CDP & Audience Operations Job at Chamberlain Group in Oak Brook
Chamberlain Group, Oak Brook, IL, United States
Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily.
Job Summary
This is a role within Chamberlain Group's Marketing function. This role is ideal for a hands on CDP practitioner who can manage data pipelines, define audience logic, and operationalize customer data across marketing and lifecycle channels to drive measurable engagement and performance.
This role will (i) Serve as the primary power user of the Customer Data Platform (CDP), ensuring optimal configuration and utilization of its features by Marketing and other teams; (ii) Manage end-to-end CDP workflows including data ingestion and integration requirements, audience segmentation, and activation and ensure outputs reliably support marketing and business use cases; (iii) Partner with IT and the rest of the Marketing org to translate personalization and measurement needs into CDP-ready requirements (events, attributes, audiences, and activation specifications), enabling execution.
Essential Duties And Responsibilities
Work on with a team of CDP engineers and analysts to build integrations, deploy tags, and create audiences
Work on continuous improvement efforts across teams to enhance efficiencies and support business strategies via our CDP
Be the subject matter expert on what’s possible with our existing data and technology and what’s needed to meet evolving requirements, educating stakeholders and partnering with them to shape requests for enhancements
Working with stakeholders, prioritize internal IT and vendor work for the CDP with a focus on achieving business goals and KPIs
Ensure best practices are followed in development and use of the CDP, including in audience requirements and execution; Champion marketing audiences across channels to ensure commercial teams are aware of available audiences and encourage the adoption of marketing audiences as new audiences are available
Oversee weekly ticket grooming and backlog prioritization sessions to support marketing strategy and program initiatives
Monitor and analyze CDP performance metrics to optimize audience targeting, segmentation accuracy, and marketing effectiveness
Stay up to date on best practices and emerging trends to recommend enhancements and improvements
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Group’s reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
Contribute to the team effort by accomplishing related results and participating on projects as needed
Education/Certifications
Bachelor’s Degree in Marketing, Digital Technology or related field
Minimum Qualifications
This role requires a minimum of a bachelor’s degree in business or marketing
5+ years of experience in customer data platforms with 1+ years' experience leading projects and enhancements for customer data platforms
Experience with Agile process in a product owner or business analyst capacity`,
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Job Summary
This is a role within Chamberlain Group's Marketing function. This role is ideal for a hands on CDP practitioner who can manage data pipelines, define audience logic, and operationalize customer data across marketing and lifecycle channels to drive measurable engagement and performance.
This role will (i) Serve as the primary power user of the Customer Data Platform (CDP), ensuring optimal configuration and utilization of its features by Marketing and other teams; (ii) Manage end-to-end CDP workflows including data ingestion and integration requirements, audience segmentation, and activation and ensure outputs reliably support marketing and business use cases; (iii) Partner with IT and the rest of the Marketing org to translate personalization and measurement needs into CDP-ready requirements (events, attributes, audiences, and activation specifications), enabling execution.
Essential Duties And Responsibilities
Work on with a team of CDP engineers and analysts to build integrations, deploy tags, and create audiences
Work on continuous improvement efforts across teams to enhance efficiencies and support business strategies via our CDP
Be the subject matter expert on what’s possible with our existing data and technology and what’s needed to meet evolving requirements, educating stakeholders and partnering with them to shape requests for enhancements
Working with stakeholders, prioritize internal IT and vendor work for the CDP with a focus on achieving business goals and KPIs
Ensure best practices are followed in development and use of the CDP, including in audience requirements and execution; Champion marketing audiences across channels to ensure commercial teams are aware of available audiences and encourage the adoption of marketing audiences as new audiences are available
Oversee weekly ticket grooming and backlog prioritization sessions to support marketing strategy and program initiatives
Monitor and analyze CDP performance metrics to optimize audience targeting, segmentation accuracy, and marketing effectiveness
Stay up to date on best practices and emerging trends to recommend enhancements and improvements
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams
Protect Chamberlain Group’s reputation by keeping information confidential
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies
Contribute to the team effort by accomplishing related results and participating on projects as needed
Education/Certifications
Bachelor’s Degree in Marketing, Digital Technology or related field
Minimum Qualifications
This role requires a minimum of a bachelor’s degree in business or marketing
5+ years of experience in customer data platforms with 1+ years' experience leading projects and enhancements for customer data platforms
Experience with Agile process in a product owner or business analyst capacity`,
#J-18808-Ljbffr