Integrated Media Analyst
The New York Times, New York, NY, United States
About The Role
Integrated Media Analyst partners daily with Sales, Sales Planning, Clients, T Brand Studio, and product/platform teams. You will manage high volumes of digital campaign details and issues while remaining organized and responsive to internal and external client needs. You are familiar with the technical aspects of online advertising.
Responsibilities
Be the main client point of contact post Paid Post-launch
Partner with Strategy and PM teams to review the program concept. Join internal meetings and client calls during Paid Post production phase
Advise on audience targeting strategy and any questions related to performance, audience, or social strategy
Facilitate and manage onsite native and social campaign trafficking, including 20+ creatives per campaign, and post‑launch screenshots with the offshore team
Confirm event tracking, log Jira tickets and QA with Dev Team
Native and Social Traffic Driver analysis and optimizations through multiple reporting tools; test new social audiences to improve performance
Monitor and improve pacing to ensure campaign goals are delivered in full within campaign flight dates
Bi‑weekly reporting per Paid Post campaign to review display, social, and, native delivery reporting with insights and optimization recommendations
Provide campaign performance recommendations, audience composition insights, and engagement insights for final Post Buy report insights and analysis
Collect client‑supplied assets for paid (dark) social post campaigns
Traffic dark social posts and provide previews to clients; adjust for feedback
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications
2+ years of professional experience in social media, audience development, content marketing, advertising, journalism, or other relevant fields.
Experience using digital ad servers like GAM, social ad servers like Meta and TikTok, and analytics tools like Google Analytics, Pressboard, etc. to traffic ads and gather traffic and engagement data on content pages.
Experience managing paid social campaigns, including generation of the creative, building of audience targeting, and handling of the budget.
Experience prioritizing competing programs, responsibilities, and projects.
Preferred Qualifications
Interest in digital advertising and familiarity with the digital landscape.
Experience working in a high functioning team environment.
Inventive, curious, and customer service centered.
REQ-019830
Pay and Benefits
Pay: $70,000 - $80,000 USD. For U.S. roles, eligible for variable pay such as annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts, a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside the U.S., benefits information will be provided during the interview process.
Equal Opportunity Employer
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce across all levels. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For information about The New York Times' privacy practices for job applicants click here.
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Integrated Media Analyst partners daily with Sales, Sales Planning, Clients, T Brand Studio, and product/platform teams. You will manage high volumes of digital campaign details and issues while remaining organized and responsive to internal and external client needs. You are familiar with the technical aspects of online advertising.
Responsibilities
Be the main client point of contact post Paid Post-launch
Partner with Strategy and PM teams to review the program concept. Join internal meetings and client calls during Paid Post production phase
Advise on audience targeting strategy and any questions related to performance, audience, or social strategy
Facilitate and manage onsite native and social campaign trafficking, including 20+ creatives per campaign, and post‑launch screenshots with the offshore team
Confirm event tracking, log Jira tickets and QA with Dev Team
Native and Social Traffic Driver analysis and optimizations through multiple reporting tools; test new social audiences to improve performance
Monitor and improve pacing to ensure campaign goals are delivered in full within campaign flight dates
Bi‑weekly reporting per Paid Post campaign to review display, social, and, native delivery reporting with insights and optimization recommendations
Provide campaign performance recommendations, audience composition insights, and engagement insights for final Post Buy report insights and analysis
Collect client‑supplied assets for paid (dark) social post campaigns
Traffic dark social posts and provide previews to clients; adjust for feedback
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications
2+ years of professional experience in social media, audience development, content marketing, advertising, journalism, or other relevant fields.
Experience using digital ad servers like GAM, social ad servers like Meta and TikTok, and analytics tools like Google Analytics, Pressboard, etc. to traffic ads and gather traffic and engagement data on content pages.
Experience managing paid social campaigns, including generation of the creative, building of audience targeting, and handling of the budget.
Experience prioritizing competing programs, responsibilities, and projects.
Preferred Qualifications
Interest in digital advertising and familiarity with the digital landscape.
Experience working in a high functioning team environment.
Inventive, curious, and customer service centered.
REQ-019830
Pay and Benefits
Pay: $70,000 - $80,000 USD. For U.S. roles, eligible for variable pay such as annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts, a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs. For roles outside the U.S., benefits information will be provided during the interview process.
Equal Opportunity Employer
The New York Times Company is committed to being the world’s best source of independent, reliable and quality journalism. We embrace a diverse workforce across all levels. We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)’s Know Your Rights Poster is available here. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com. The Company encourages those with criminal histories to apply, and will consider their applications in a manner consistent with applicable "Fair Chance" laws, including but not limited to the NYC Fair Chance Act, the Los Angeles Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act. For information about The New York Times' privacy practices for job applicants click here.
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