Business Development Coordinator - Sand Mountain Park & Amphitheater
The Sports Facilities Advisory & Management, Albertville, AL, United States
Position Summary
The Business Development Coordinator will promote Sand Mountain Park & Amphitheater as a premier sport, recreation, and training destination. This role will work with event providers/vendors and be responsible for promoting primary revenue streams through effective marketing and advertising efforts. The coordinator will assist in implementing a marketing plan that includes digital, social, grassroots, and local/regional
ational event relationship building.
Primary Responsibilities
Creating the marketing plan in partnership with the General Manager
Executing the marketing plan and strategic initiatives
Managing and updating the venue website
Content development for digital or social media
Designing flyers and promotional materials
Managing social media business accounts including regular posting and managing the content calendar
Preparing and presenting regular reports on marketing strategy and results
Capturing quality video content of guests, leagues, events, and programs
Developing creative ideas to improve foot traffic into the venue
Creating and executing promotional contests, giveaways, and membership events
Building relationships with schools, churches, and other businesses
Increasing social media followers and the number of positive Google reviews
Updating in‑house digital marketing/advertising campaigns
Monitoring guest feedback, reviews, and ratings and presenting trends to the General Manager
Assisting with all complex public relations efforts, inquiries, and strategies
Event development and primary contact for all events prior to fulfillment
Negotiating contractual agreements, event tracking processes, and database maintenance
Planning, developing, implementing, and evaluating programs; creating field sales action plans
Maintaining rapport with key accounts through communication, visits, and opportunity anticipation
Collecting, analyzing, and summarizing data and trends
Protecting the organization’s value by maintaining confidentiality
Updating job knowledge by participating in educational opportunities, reading professional publications, maintaining networks, and joining professional organizations
Serve as Manager‑On‑Duty ("MOD") when needed
Participating in planning and strategic meetings
Working with the finance department to track and report profitability
Developing operational Key Performance Indicator (KPI) reports
Performing various other duties as required
Minimum Qualifications
Preferred: a bachelor's degree in recreation, sports management, or a related field
Required: 3‑5 years of appropriate sales experience
Preferred: experience in youth sports, trade shows, consumer shows, or convention sales
Preferred: experience in contract negotiations, event creation, and planning
Must have excellent interpersonal, problem‑solving, and negotiating skills
Must have excellent verbal and written communication skills
Must have strong organizational skills
Must have excellent computer skills, including Word, Excel, PowerPoint, etc.
Must be able to work flexible schedules, including weekends, nights, and holidays
Prior responsibility in P&L management and budget oversight
Travel Requirements
Minimal intermittent travel to various trade shows, networking events, and corporate events as needed
Working Conditions and Physical Demands
Must be able to lift 20 pounds waist high
Required to sit for extended periods operating a computer
Required to conduct venue tours to prospective clients
Workplace environment has intermittent noise, generally moderate, but can be loud during competitions and events
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The Business Development Coordinator will promote Sand Mountain Park & Amphitheater as a premier sport, recreation, and training destination. This role will work with event providers/vendors and be responsible for promoting primary revenue streams through effective marketing and advertising efforts. The coordinator will assist in implementing a marketing plan that includes digital, social, grassroots, and local/regional
ational event relationship building.
Primary Responsibilities
Creating the marketing plan in partnership with the General Manager
Executing the marketing plan and strategic initiatives
Managing and updating the venue website
Content development for digital or social media
Designing flyers and promotional materials
Managing social media business accounts including regular posting and managing the content calendar
Preparing and presenting regular reports on marketing strategy and results
Capturing quality video content of guests, leagues, events, and programs
Developing creative ideas to improve foot traffic into the venue
Creating and executing promotional contests, giveaways, and membership events
Building relationships with schools, churches, and other businesses
Increasing social media followers and the number of positive Google reviews
Updating in‑house digital marketing/advertising campaigns
Monitoring guest feedback, reviews, and ratings and presenting trends to the General Manager
Assisting with all complex public relations efforts, inquiries, and strategies
Event development and primary contact for all events prior to fulfillment
Negotiating contractual agreements, event tracking processes, and database maintenance
Planning, developing, implementing, and evaluating programs; creating field sales action plans
Maintaining rapport with key accounts through communication, visits, and opportunity anticipation
Collecting, analyzing, and summarizing data and trends
Protecting the organization’s value by maintaining confidentiality
Updating job knowledge by participating in educational opportunities, reading professional publications, maintaining networks, and joining professional organizations
Serve as Manager‑On‑Duty ("MOD") when needed
Participating in planning and strategic meetings
Working with the finance department to track and report profitability
Developing operational Key Performance Indicator (KPI) reports
Performing various other duties as required
Minimum Qualifications
Preferred: a bachelor's degree in recreation, sports management, or a related field
Required: 3‑5 years of appropriate sales experience
Preferred: experience in youth sports, trade shows, consumer shows, or convention sales
Preferred: experience in contract negotiations, event creation, and planning
Must have excellent interpersonal, problem‑solving, and negotiating skills
Must have excellent verbal and written communication skills
Must have strong organizational skills
Must have excellent computer skills, including Word, Excel, PowerPoint, etc.
Must be able to work flexible schedules, including weekends, nights, and holidays
Prior responsibility in P&L management and budget oversight
Travel Requirements
Minimal intermittent travel to various trade shows, networking events, and corporate events as needed
Working Conditions and Physical Demands
Must be able to lift 20 pounds waist high
Required to sit for extended periods operating a computer
Required to conduct venue tours to prospective clients
Workplace environment has intermittent noise, generally moderate, but can be loud during competitions and events
#J-18808-Ljbffr