Web Design and SEO AdWords Specialist
Benesch Friedlander Coplan & Aronoff, New York, NY, United States
We are seeking a talented Web Design and SEO/AdWords Specialist to join our team. The ideal candidate will have a strong background in web design, search engine optimization (SEO), and Google Ads management. You will play a key role in enhancing our online presence, improving website performance, and driving targeted traffic to our digital platforms.
Web Design:
Create visually appealing and user-friendly websites that align with our Firms identity.
Collaborate with the marketing team to design landing pages and promotional materials.
Ensure websites are responsive, optimized for various devices, and compliant with
accessibility standards.
SEO:
Conduct keyword research and implement effective SEO strategies to improve organic
search rankings.
Optimize website content, meta tags, and images for better visibility.
Monitor and analyze website performance using tools like Google Analytics, Search
Console, and SEO software.
AdWords Management:
Develop, manage, and optimize Google Ads campaigns to maximize ROI.
Perform A/B testing on ad copies and landing pages to enhance conversion rates.
Track and report on campaign performance, providing insights and recommendations for
improvement.
Qualifications:
Bachelor’s degree in Information Technology, Web Design, Marketing, or a related field.
Proven experience in web design, SEO, and Google Ads management.
Proficiency in HTML, CSS, and JavaScript; familiarity with CMS platforms (e.g.,
WordPress).
Strong understanding of SEO best practices and Google Analytics.
Excellent analytical skills and attention to detail.
Ability to work independently and collaboratively in a fast-paced environment.
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Web Design:
Create visually appealing and user-friendly websites that align with our Firms identity.
Collaborate with the marketing team to design landing pages and promotional materials.
Ensure websites are responsive, optimized for various devices, and compliant with
accessibility standards.
SEO:
Conduct keyword research and implement effective SEO strategies to improve organic
search rankings.
Optimize website content, meta tags, and images for better visibility.
Monitor and analyze website performance using tools like Google Analytics, Search
Console, and SEO software.
AdWords Management:
Develop, manage, and optimize Google Ads campaigns to maximize ROI.
Perform A/B testing on ad copies and landing pages to enhance conversion rates.
Track and report on campaign performance, providing insights and recommendations for
improvement.
Qualifications:
Bachelor’s degree in Information Technology, Web Design, Marketing, or a related field.
Proven experience in web design, SEO, and Google Ads management.
Proficiency in HTML, CSS, and JavaScript; familiarity with CMS platforms (e.g.,
WordPress).
Strong understanding of SEO best practices and Google Analytics.
Excellent analytical skills and attention to detail.
Ability to work independently and collaboratively in a fast-paced environment.
#J-18808-Ljbffr