Manager, Marketing
SharkNinja, Needham Heights, MA, United States
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Our mission to positively impact people’s lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
Manager, Brand Marketing for Frozen Treats – The role is responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. The Manager will develop a category innovation pipeline, from concept development to execution, and lead cross‑functional teams through the commercialization process. He/she will help drive consistency in voice, tone and message across all channels (Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade, etc.). The Manager will contribute effectively to brand strategy, shape marketing plans, and ensure excellence of execution to deliver upon category goals.
Responsibilities
Be the category expert: understand price, positioning, competitive landscape and market needs
Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims and pricing strategies with the goal of increasing marketability and maximizing sales
Drive a consumer‑first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
Work with Product Development, Creative Services and Sales to develop worldwide go‑to‑market plans
Message development and execution for packaging, digital, in‑store, collateral and support for infomercial/advertising and digital efforts
Conduct post‑evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
Communicate the value proposition of the products to sales team and develop sales tools that support the selling process of the products
Work with Sales and Trade Marketing to develop breakthrough sell‑in stories and in‑store merchandising
Support development and implementation of best practices and processes across all consumer touchpoints
Manage creative development processes (i.e. timeline, approvals, protocols)
Manage and develop Associate Brand Managers / Brand Managers
Attributes & Skills
5 years of marketing experience, preferably with direct responsibility for product marketing, messaging, positioning and innovation planning and execution
3‑5 years of prior experience in Consumer‑Packaged Goods
Experience leveraging consumer insights to develop effective marketing programs and campaigns
Experience in creative strategy development, advertising and launching new products
Degree in marketing or related field, or equivalent; MBA preferred
Onsite at Needham HQ 3x a week – this is not a remote opportunity.
Salary and Other Compensation
The annual salary range for this position is $78,800—$161,000 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Medical insurance, dental insurance, vision insurance
Flexible spending accounts, health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance, AD&DD, short‑term disability insurance, long‑term disability insurance
Generous paid time off, company holidays, parental leave
Identity theft protection, pet insurance, pre‑paid legal insurance
Back‑up child and eldercare days, product discounts, referral bonus program, and more
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high‑impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support all associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
#J-18808-Ljbffr
Our mission to positively impact people’s lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.
Manager, Brand Marketing for Frozen Treats – The role is responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. The Manager will develop a category innovation pipeline, from concept development to execution, and lead cross‑functional teams through the commercialization process. He/she will help drive consistency in voice, tone and message across all channels (Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade, etc.). The Manager will contribute effectively to brand strategy, shape marketing plans, and ensure excellence of execution to deliver upon category goals.
Responsibilities
Be the category expert: understand price, positioning, competitive landscape and market needs
Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims and pricing strategies with the goal of increasing marketability and maximizing sales
Drive a consumer‑first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
Work with Product Development, Creative Services and Sales to develop worldwide go‑to‑market plans
Message development and execution for packaging, digital, in‑store, collateral and support for infomercial/advertising and digital efforts
Conduct post‑evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
Communicate the value proposition of the products to sales team and develop sales tools that support the selling process of the products
Work with Sales and Trade Marketing to develop breakthrough sell‑in stories and in‑store merchandising
Support development and implementation of best practices and processes across all consumer touchpoints
Manage creative development processes (i.e. timeline, approvals, protocols)
Manage and develop Associate Brand Managers / Brand Managers
Attributes & Skills
5 years of marketing experience, preferably with direct responsibility for product marketing, messaging, positioning and innovation planning and execution
3‑5 years of prior experience in Consumer‑Packaged Goods
Experience leveraging consumer insights to develop effective marketing programs and campaigns
Experience in creative strategy development, advertising and launching new products
Degree in marketing or related field, or equivalent; MBA preferred
Onsite at Needham HQ 3x a week – this is not a remote opportunity.
Salary and Other Compensation
The annual salary range for this position is $78,800—$161,000 USD. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
Medical insurance, dental insurance, vision insurance
Flexible spending accounts, health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
Employee stock purchase program
Life insurance, AD&DD, short‑term disability insurance, long‑term disability insurance
Generous paid time off, company holidays, parental leave
Identity theft protection, pet insurance, pre‑paid legal insurance
Back‑up child and eldercare days, product discounts, referral bonus program, and more
Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day. Our outrageously extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high‑impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support all associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com.
#J-18808-Ljbffr