Content Lead
Handoff, Austin, TX, United States
Overview
Why join us? Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes. We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.
Role
Content Lead at Handoff We’re hiring a Content Lead to build and own our content strategy from the ground up—creating a repeatable playbook that drives growth through SEO, high-quality storytelling, and cross-channel distribution. In this role, you’ll define how content contributes to acquisition, shape our messaging, and ensure everything we publish is both high-impact and scalable. This role is ideal for someone who combines strong copywriting skills with strategic thinking—someone who has not only created content, but has built systems and playbooks that consistently generate results. You thrive in fast-paced environments, take ownership end-to-end, and are excited to turn content into a core growth engine.
What You’ll Do
Build and own Handoff’s content strategy, from ideation to execution and performance tracking
Develop a repeatable content playbook that drives scalable growth across SEO and other channels
Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks
Partner with Product, Sales, and Customer Success to translate real user insights into content
Establish clear KPIs and reporting to measure content performance and inform decisions
Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact
Run structured experiments across content formats, channels, and messaging to drive continuous improvement
Collaborate with content marketers and external contributors to scale production effectively
Continuously refine strategy based on performance data, market trends, and company priorities
About You
5-7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups
Proven track record of building and scaling content strategies or playbooks that drive measurable growth
Strong copywriting skills, with the ability to produce and evaluate high-quality written content
Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs
Experience working cross-functionally with product, sales, or customer-facing teams
Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans
Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy
High ownership and bias toward action in fast-paced, evolving environments
Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences
Bonus: Exposure to product marketing, storytelling, or technical product education
What We Offer
Competitive Salary + Equity
Unlimited Paid Time Off (PTO)
401(k)
Medical, Dental & Vision Insurance
Life & Disability Insurance
Flexible Spending Account (FSA)
Dependent Care FSA (DC FSA)
Relocation Allowance
Top-Notch Equipment - Choose your laptop!
Team Offsites
If you’re excited to build a content engine from the ground up and turn strategy into real growth, we’d love to meet you.
Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify.
#J-18808-Ljbffr
Why join us? Handoff is the AI agent that runs a construction company. We help remodelers automate estimating, streamline operations, and win more work - backed by real-time cost data, intuitive design, and workflows that “speak contractor.” With over 10,000 monthly active users and $6B in annualized project volume already flowing through our platform, we’re becoming the trusted partner for the people who build our homes. We are backed by $25M+ raised from Y Combinator, Initialized, and Greycroft. Our team is distributed across hubs in Austin, São Paulo, and Buenos Aires, and we are deeply focused on building intuitive, high-impact solutions that make a real difference for our users.
Role
Content Lead at Handoff We’re hiring a Content Lead to build and own our content strategy from the ground up—creating a repeatable playbook that drives growth through SEO, high-quality storytelling, and cross-channel distribution. In this role, you’ll define how content contributes to acquisition, shape our messaging, and ensure everything we publish is both high-impact and scalable. This role is ideal for someone who combines strong copywriting skills with strategic thinking—someone who has not only created content, but has built systems and playbooks that consistently generate results. You thrive in fast-paced environments, take ownership end-to-end, and are excited to turn content into a core growth engine.
What You’ll Do
Build and own Handoff’s content strategy, from ideation to execution and performance tracking
Develop a repeatable content playbook that drives scalable growth across SEO and other channels
Lead SEO strategy, including keyword research, topic clustering, and optimization frameworks
Partner with Product, Sales, and Customer Success to translate real user insights into content
Establish clear KPIs and reporting to measure content performance and inform decisions
Review and elevate content quality across all outputs, ensuring clarity, consistency, and impact
Run structured experiments across content formats, channels, and messaging to drive continuous improvement
Collaborate with content marketers and external contributors to scale production effectively
Continuously refine strategy based on performance data, market trends, and company priorities
About You
5-7+ years of experience in content marketing or content strategy roles, ideally in B2B SaaS or high-growth startups
Proven track record of building and scaling content strategies or playbooks that drive measurable growth
Strong copywriting skills, with the ability to produce and evaluate high-quality written content
Deep understanding of SEO, including keyword research, clustering, and tools like SEMrush or Ahrefs
Experience working cross-functionally with product, sales, or customer-facing teams
Highly structured thinker with the ability to turn ambiguity into clear frameworks and plans
Data-driven mindset, comfortable using metrics to guide decisions and iterate on strategy
High ownership and bias toward action in fast-paced, evolving environments
Bonus: Experience writing for contractors, trades, construction, or other blue-collar audiences
Bonus: Exposure to product marketing, storytelling, or technical product education
What We Offer
Competitive Salary + Equity
Unlimited Paid Time Off (PTO)
401(k)
Medical, Dental & Vision Insurance
Life & Disability Insurance
Flexible Spending Account (FSA)
Dependent Care FSA (DC FSA)
Relocation Allowance
Top-Notch Equipment - Choose your laptop!
Team Offsites
If you’re excited to build a content engine from the ground up and turn strategy into real growth, we’d love to meet you.
Handoff is an Equal Opportunity Employer. Handoff is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. Handoff will not tolerate discrimination or harassment based on any of these characteristics. Handoff encourages applicants of all ages. Handoff also participates in E-Verify.
#J-18808-Ljbffr