Specialist, Marketing Strategy
Pearson, San Antonio, TX, United States
Job Title: Specialist, Marketing Strategy
Own and deliver North America go-to-market strategy for Clinical Assessment portfolios, driving integrated campaigns, product launches, and measurable commercial impact.
About the Role
The Specialist, Marketing Strategy owns the North America go-to-market strategy and execution for assigned clinical education and therapeutics domains (e.g. cognitive, achievement, early childhood).
This role is responsible for setting portfolio priorities, aligning cross-functional teams, and ensuring that campaigns, messaging, and channel strategies deliver against revenue, pipeline, retention, and adoption targets across the U.S. and Canada.
Working closely with Sales, Product Management, Clinical/Educator SMEs, and global marketing teams, this role translates market insight into clear positioning, integrated marketing plans, and measurable business outcomes.
You will lead end‑to‑end marketing strategy and execution across campaigns, product launches, and virtual events—building scalable playbooks, enabling the field, and continuously optimising performance through data‑driven decision making.
Key Responsibilities
Portfolio Strategy & Integrated Campaign Planning (45%)
Own portfolio marketing strategy and governance across assigned Clinical domains
Lead strategic discussions to align positioning, target segments, investment priorities, and launch sequencing
Identify growth opportunities across B2B and B2C markets and lead go‑to‑market planning
Develop integrated marketing strategies across digital, content, events, partnerships, and sales channels
Partner with Product, Sales, and SMEs to refine value propositions and competitive positioning
Align campaigns with sales territories, key accounts, and ABM approaches
Monitor market trends (e.g. regulation, accreditation, funding) and adapt strategies accordingly
Campaign Execution, Content & Sales Enablement (35%)
Lead end‑to‑end campaign execution from briefing through launch and optimisation
Develop content strategies supporting the full customer journey (awareness, adoption, advocacy)
Own virtual event strategy and execution, driving pipeline and engagement
Lead product launch strategy including messaging, channel mix, and lifecycle journeys
Establish scalable launch playbooks and readiness standards
Deliver high‑impact marketing and sales enablement assets (campaigns, landing pages, toolkits, presentations, case studies)
Manage workflows using tools like Wrike to ensure on‑time, high‑quality delivery
Collaborate with Creative, SMEs, and external partners to ensure accuracy, compliance, and brand alignment
Performance, Optimisation & Operations (10%)
Own campaign measurement frameworks and reporting (traffic, MQLs, conversion, adoption)
Drive ongoing optimisation through testing and data‑led decision making
Ensure marketing operations readiness (lead routing, CRM hygiene, tracking, nurture flows)
Identify process improvements and share best practices across the team
Partnerships & Field Collaboration (10%)
Build relationships with clinical education organisations, associations, and partners
Collaborate with Sales and Events teams on conference and event strategies
Identify and execute co‑marketing opportunities (webinars, content, partnerships)
Capture and share market feedback to inform product and marketing strategy
Core Competencies
Strong commercial acumen and strategic thinking
Integrated campaign planning and prioritisation
Cross‑functional leadership and stakeholder influence
Clear, confident communication and storytelling
Data‑driven decision making and performance optimisation
Experience working with regulated or professional audiences
Skills & Experience
5+ years’ experience in B2B or B2B2C marketing (healthcare, clinical, education, edtech or similar)
Proven success owning go‑to‑market strategy and delivering revenue‑impacting campaigns
Strong experience across digital marketing, lifecycle
urture, and content strategy
Experience with webinars/events and partner marketing is advantageous
Proficiency with analytics and CRM tools (GA4, Salesforce, Tableau/Power BI, Pardot)
Ability to translate complex clinical or educational concepts into clear, compelling messaging
Experience working across North America markets (U.S. & Canada) is preferred
Bachelor’s degree in Marketing, Business, Communications or related field (or equivalent experience)
Compensation
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full‑time salary range is between $70,000 – $90,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job Details
Job: Marketing
Job Family: GO_TO_MARKET
Organization: Corporate Marketing & Communications
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 23595
Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Pearson is an Equal Opportunity Employer and a member of E‑Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
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Own and deliver North America go-to-market strategy for Clinical Assessment portfolios, driving integrated campaigns, product launches, and measurable commercial impact.
About the Role
The Specialist, Marketing Strategy owns the North America go-to-market strategy and execution for assigned clinical education and therapeutics domains (e.g. cognitive, achievement, early childhood).
This role is responsible for setting portfolio priorities, aligning cross-functional teams, and ensuring that campaigns, messaging, and channel strategies deliver against revenue, pipeline, retention, and adoption targets across the U.S. and Canada.
Working closely with Sales, Product Management, Clinical/Educator SMEs, and global marketing teams, this role translates market insight into clear positioning, integrated marketing plans, and measurable business outcomes.
You will lead end‑to‑end marketing strategy and execution across campaigns, product launches, and virtual events—building scalable playbooks, enabling the field, and continuously optimising performance through data‑driven decision making.
Key Responsibilities
Portfolio Strategy & Integrated Campaign Planning (45%)
Own portfolio marketing strategy and governance across assigned Clinical domains
Lead strategic discussions to align positioning, target segments, investment priorities, and launch sequencing
Identify growth opportunities across B2B and B2C markets and lead go‑to‑market planning
Develop integrated marketing strategies across digital, content, events, partnerships, and sales channels
Partner with Product, Sales, and SMEs to refine value propositions and competitive positioning
Align campaigns with sales territories, key accounts, and ABM approaches
Monitor market trends (e.g. regulation, accreditation, funding) and adapt strategies accordingly
Campaign Execution, Content & Sales Enablement (35%)
Lead end‑to‑end campaign execution from briefing through launch and optimisation
Develop content strategies supporting the full customer journey (awareness, adoption, advocacy)
Own virtual event strategy and execution, driving pipeline and engagement
Lead product launch strategy including messaging, channel mix, and lifecycle journeys
Establish scalable launch playbooks and readiness standards
Deliver high‑impact marketing and sales enablement assets (campaigns, landing pages, toolkits, presentations, case studies)
Manage workflows using tools like Wrike to ensure on‑time, high‑quality delivery
Collaborate with Creative, SMEs, and external partners to ensure accuracy, compliance, and brand alignment
Performance, Optimisation & Operations (10%)
Own campaign measurement frameworks and reporting (traffic, MQLs, conversion, adoption)
Drive ongoing optimisation through testing and data‑led decision making
Ensure marketing operations readiness (lead routing, CRM hygiene, tracking, nurture flows)
Identify process improvements and share best practices across the team
Partnerships & Field Collaboration (10%)
Build relationships with clinical education organisations, associations, and partners
Collaborate with Sales and Events teams on conference and event strategies
Identify and execute co‑marketing opportunities (webinars, content, partnerships)
Capture and share market feedback to inform product and marketing strategy
Core Competencies
Strong commercial acumen and strategic thinking
Integrated campaign planning and prioritisation
Cross‑functional leadership and stakeholder influence
Clear, confident communication and storytelling
Data‑driven decision making and performance optimisation
Experience working with regulated or professional audiences
Skills & Experience
5+ years’ experience in B2B or B2B2C marketing (healthcare, clinical, education, edtech or similar)
Proven success owning go‑to‑market strategy and delivering revenue‑impacting campaigns
Strong experience across digital marketing, lifecycle
urture, and content strategy
Experience with webinars/events and partner marketing is advantageous
Proficiency with analytics and CRM tools (GA4, Salesforce, Tableau/Power BI, Pardot)
Ability to translate complex clinical or educational concepts into clear, compelling messaging
Experience working across North America markets (U.S. & Canada) is preferred
Bachelor’s degree in Marketing, Business, Communications or related field (or equivalent experience)
Compensation
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full‑time salary range is between $70,000 – $90,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.
Job Details
Job: Marketing
Job Family: GO_TO_MARKET
Organization: Corporate Marketing & Communications
Schedule: FULL_TIME
Workplace Type: Remote
Req ID: 23595
Pearson is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Pearson is an Equal Opportunity Employer and a member of E‑Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
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