PowerToFly is hiring: Senior Program Manager, Creator Community in New York
PowerToFly, New York, NY, United States
About the opportunity
Contentful’s Learning Services team is launching a global Creator ecosystem that transforms how marketers, designers, content managers, and developers learn how to build personalized digital experiences with Contentful. As our Senior Program Manager, Creator Community , you will design and scale the foundational systems, community structures, credential offerings, and recognition frameworks that empower practitioners to share their expertise and accelerate customer activation.
In this high-visibility role, you will define the multi-year Creator strategy and shape digital community experiences, while providing feedback loops that help to shape business strategies and product roadmaps. You’ll partner across teams to ensure Creator contributions directly improve customer outcomes and advance Contentful’s industry leadership.
You’ll own how we attract, validate, onboard, develop, and recognize Creators, both internal and external. You’ll pair strategic thinking with hands‑on program execution, building systems and community-driven learning experiences that scale globally.
This role reports directly to the Senior Director, Learning Services. It is a distributed‑friendly role within the U.S. with occasional travel for team meetings and customer/partner events. Preference will be given to candidates who live near one of our office hubs – in Colorado, New York City, or San Francisco.
What to expect?
Program strategy & roadmap
Develop and own the multi‑year
Creator Program strategy and roadmap , aligned to key business objectives such as activation, expansion, and advocacy.
Define clear
personas, value propositions, and participation paths
for Creators (developers, content professionals, marketers, and admins).
Define and manage the
strategic goals and requirements
for becoming a Creator, including related enablement, courseware, skill badges, and certifications.
Creator program operations & communications
Lead end‑to‑end execution of our
Learning Services: Creator Program . Own the roadmap deliverables and activation calendar (program launches, campaigns, community moments) and ensure a pipeline of Creator content and live learning experiences that meet our business goals and Learning Services guidelines.
Work with our Learning Operations team members to design and manage
onboarding, communication, enablement, reporting, and recognition systems
for Creators, including guidelines, templates, and processes that scale across target professions and regions.
Partner across Customer Experience, Partner Enablement, Product, and Marketing to map
Creator journeys —from discovery to activation to VIP advocate—and ensure there are clear expectations, up‑to‑date enablement, and valuable recognitions.
Digital community & engagement
Design and run
digital community programs
for both technical and non‑technical users, including marketers, business users, and developers (across forums, Discord/Slack‑style spaces, user groups, Creator Labs, hackathons, etc.) that drive meaningful, repeatable engagement.
Collaborate with Marketing and Customer Advocacy to integrate
recognition
that encourages ongoing participation and contributions.
Establish and maintain
community guidelines, moderation, and escalation playbooks
that foster trust, inclusion, and high‑quality discussion.
Customer activation & advocacy
Partner with Customer Advocacy, Marketing, and teams across CX to identify top Creators for development as
references, speakers, co‑marketers, and mentors
who influence pipeline, expansion, and brand trust.
Integrate Creator‑generated eLearning, live training, and micro‑learning into
campaigns, lifecycle communications, and in‑product experiences , working closely with Product Marketing and Brand/Content Marketing.
Contribute to our credentialing strategy and roadmap for driving engagement and advocacy with Creators, with an eye toward both earning and sharing credentials.
Collaborate across Contentful to
activate certified trainers and badge earners
as visible champions (e.g., community leaders, mentors, event speakers, social proof).
Measurement & reporting
Define and track
Creator Program and community KPIs , such as creator activation and retention, community engagement, and total contributions to our catalog of learning offerings, as well as influenced advocacy metrics.
Build and maintain
reports and quarterly reviews
that share Creator Community performance with CX, Marketing, Product, and Field leadership.
Governance, tools & operations
Stand up a clear
governance model
for Creator community contributions (charters, RACIs, intake and approval flows, editorial and brand standards) so that the learning experiences we deliver to our customers continue to be high quality, timely, and trusted.
Develop systems that foster safe, high‑trust participation—including moderation guidelines, contributor pathways, and risk management frameworks.
Manage or influence
program tools and vendor relationships
across community platforms, advocacy tools, LMS/LXP, and credential vendors in partnership with our Learning Operations Managers, as well as other operations teams across Contentful.
Document and continuously improve guidelines, templates, and operating rhythms
so programs are repeatable and scalable beyond the core team.
What you'll achieve in the first 6-12 months
Define and launch the Creator Program MVP
with a clear charter, value proposition, tiering, and published standards; onboard and activate an initial cohort of high‑impact Creators across key personas, both internal and external, to deliver both eLearning assets and live learning experiences.
Stand up a foundational
digital community experience
(or significantly evolve our current one) that includes predictable programming with measurable engagement.
Partner across CX and Marketing to
increase the number of active advocates and Creators
participating in references, case studies, events, and co‑marketing, and tie their activity to pipeline and NRR influence.
Establish
baseline metrics and dashboards
for the Creator Program and for each community, and publish a quarterly program review for the extended CX and Marketing leadership teams.
Deliver a focused
credential and recognition plan
that uses certifications and skill badges as meaningful signals and rewards within Creator pathways, optimized for both earning and social sharing.
What you need to be successful?
6+ years of end‑to‑end program management experience
in customer education, creator/community programs, customer advocacy, developer relations, or partner/ambassador programs in a B2B SaaS environment.
Proven success designing, launching, and scaling creator or customer communities
that deliver measurable outcomes (e.g., adoption, retention, expansion, pipeline influence, case deflection).
Strong strategic and operational skills —you’re comfortable setting vision and goals, building roadmaps, running pilots, and then systematizing what works into repeatable playbooks.
A
data‑driven mindset , with experience defining KPIs, working with analytics teams or tools, and using data to optimize engagement, retention, and business impact.
Demonstrated ability to
lead cross‑functional programs —aligning executives and ICs across Marketing, CX, Product, and Partners, and keeping complex initiatives moving across regions and time zones.
Experience with
community, creator, or advocacy platforms
(e.g., community platforms like Discord/Slack, Reddit, customer advocacy tools, LMS/LXP, or badge/certification providers).
Excellent
communication and storytelling skills —you can articulate a clear program narrative, write well for different audiences, and make complex ideas simple and compelling.
A genuine
passion for creators, learning, and community —you care about helping practitioners build skills and careers, and about creating spaces where they can connect and shine.
Experience with
credentialing and skills‑based recognition
(certifications, skill badges, governance, vendor management).
Ability to translate
program and
community insights
into new learning experiences, as well as data‑driven recommendations for ongoing improvements to our customer experiences and product offerings
Bonus points for:
Background in
developer operations, content management, UX design, or instructional design , or working with technical and non‑technical audiences together.
Familiarity with AI‑enabled tools
for content, learning, moderation, or personalization.
What's in it for you?
Join an ambitious tech company reshaping the way people build digital experiences
Full‑time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value
Work-Life balance
and
You Time !A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave
to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in‑person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
The application deadline is 04/17/2026
New York Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.
New York Salary: $143,000- $193,000
This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.
Who are we?
Contentful is a leading
digital experience platform
that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native
AI
capabilities, Contentful enables dynamic personalization, automated content delivery, and real‑time experimentation, powering next‑generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than
700 people
from more than
70 nations
contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!
“Everyone is welcome here”
is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat‑based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security‑esk@contentful.com with any information you may have.
By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
#J-18808-Ljbffr
Contentful’s Learning Services team is launching a global Creator ecosystem that transforms how marketers, designers, content managers, and developers learn how to build personalized digital experiences with Contentful. As our Senior Program Manager, Creator Community , you will design and scale the foundational systems, community structures, credential offerings, and recognition frameworks that empower practitioners to share their expertise and accelerate customer activation.
In this high-visibility role, you will define the multi-year Creator strategy and shape digital community experiences, while providing feedback loops that help to shape business strategies and product roadmaps. You’ll partner across teams to ensure Creator contributions directly improve customer outcomes and advance Contentful’s industry leadership.
You’ll own how we attract, validate, onboard, develop, and recognize Creators, both internal and external. You’ll pair strategic thinking with hands‑on program execution, building systems and community-driven learning experiences that scale globally.
This role reports directly to the Senior Director, Learning Services. It is a distributed‑friendly role within the U.S. with occasional travel for team meetings and customer/partner events. Preference will be given to candidates who live near one of our office hubs – in Colorado, New York City, or San Francisco.
What to expect?
Program strategy & roadmap
Develop and own the multi‑year
Creator Program strategy and roadmap , aligned to key business objectives such as activation, expansion, and advocacy.
Define clear
personas, value propositions, and participation paths
for Creators (developers, content professionals, marketers, and admins).
Define and manage the
strategic goals and requirements
for becoming a Creator, including related enablement, courseware, skill badges, and certifications.
Creator program operations & communications
Lead end‑to‑end execution of our
Learning Services: Creator Program . Own the roadmap deliverables and activation calendar (program launches, campaigns, community moments) and ensure a pipeline of Creator content and live learning experiences that meet our business goals and Learning Services guidelines.
Work with our Learning Operations team members to design and manage
onboarding, communication, enablement, reporting, and recognition systems
for Creators, including guidelines, templates, and processes that scale across target professions and regions.
Partner across Customer Experience, Partner Enablement, Product, and Marketing to map
Creator journeys —from discovery to activation to VIP advocate—and ensure there are clear expectations, up‑to‑date enablement, and valuable recognitions.
Digital community & engagement
Design and run
digital community programs
for both technical and non‑technical users, including marketers, business users, and developers (across forums, Discord/Slack‑style spaces, user groups, Creator Labs, hackathons, etc.) that drive meaningful, repeatable engagement.
Collaborate with Marketing and Customer Advocacy to integrate
recognition
that encourages ongoing participation and contributions.
Establish and maintain
community guidelines, moderation, and escalation playbooks
that foster trust, inclusion, and high‑quality discussion.
Customer activation & advocacy
Partner with Customer Advocacy, Marketing, and teams across CX to identify top Creators for development as
references, speakers, co‑marketers, and mentors
who influence pipeline, expansion, and brand trust.
Integrate Creator‑generated eLearning, live training, and micro‑learning into
campaigns, lifecycle communications, and in‑product experiences , working closely with Product Marketing and Brand/Content Marketing.
Contribute to our credentialing strategy and roadmap for driving engagement and advocacy with Creators, with an eye toward both earning and sharing credentials.
Collaborate across Contentful to
activate certified trainers and badge earners
as visible champions (e.g., community leaders, mentors, event speakers, social proof).
Measurement & reporting
Define and track
Creator Program and community KPIs , such as creator activation and retention, community engagement, and total contributions to our catalog of learning offerings, as well as influenced advocacy metrics.
Build and maintain
reports and quarterly reviews
that share Creator Community performance with CX, Marketing, Product, and Field leadership.
Governance, tools & operations
Stand up a clear
governance model
for Creator community contributions (charters, RACIs, intake and approval flows, editorial and brand standards) so that the learning experiences we deliver to our customers continue to be high quality, timely, and trusted.
Develop systems that foster safe, high‑trust participation—including moderation guidelines, contributor pathways, and risk management frameworks.
Manage or influence
program tools and vendor relationships
across community platforms, advocacy tools, LMS/LXP, and credential vendors in partnership with our Learning Operations Managers, as well as other operations teams across Contentful.
Document and continuously improve guidelines, templates, and operating rhythms
so programs are repeatable and scalable beyond the core team.
What you'll achieve in the first 6-12 months
Define and launch the Creator Program MVP
with a clear charter, value proposition, tiering, and published standards; onboard and activate an initial cohort of high‑impact Creators across key personas, both internal and external, to deliver both eLearning assets and live learning experiences.
Stand up a foundational
digital community experience
(or significantly evolve our current one) that includes predictable programming with measurable engagement.
Partner across CX and Marketing to
increase the number of active advocates and Creators
participating in references, case studies, events, and co‑marketing, and tie their activity to pipeline and NRR influence.
Establish
baseline metrics and dashboards
for the Creator Program and for each community, and publish a quarterly program review for the extended CX and Marketing leadership teams.
Deliver a focused
credential and recognition plan
that uses certifications and skill badges as meaningful signals and rewards within Creator pathways, optimized for both earning and social sharing.
What you need to be successful?
6+ years of end‑to‑end program management experience
in customer education, creator/community programs, customer advocacy, developer relations, or partner/ambassador programs in a B2B SaaS environment.
Proven success designing, launching, and scaling creator or customer communities
that deliver measurable outcomes (e.g., adoption, retention, expansion, pipeline influence, case deflection).
Strong strategic and operational skills —you’re comfortable setting vision and goals, building roadmaps, running pilots, and then systematizing what works into repeatable playbooks.
A
data‑driven mindset , with experience defining KPIs, working with analytics teams or tools, and using data to optimize engagement, retention, and business impact.
Demonstrated ability to
lead cross‑functional programs —aligning executives and ICs across Marketing, CX, Product, and Partners, and keeping complex initiatives moving across regions and time zones.
Experience with
community, creator, or advocacy platforms
(e.g., community platforms like Discord/Slack, Reddit, customer advocacy tools, LMS/LXP, or badge/certification providers).
Excellent
communication and storytelling skills —you can articulate a clear program narrative, write well for different audiences, and make complex ideas simple and compelling.
A genuine
passion for creators, learning, and community —you care about helping practitioners build skills and careers, and about creating spaces where they can connect and shine.
Experience with
credentialing and skills‑based recognition
(certifications, skill badges, governance, vendor management).
Ability to translate
program and
community insights
into new learning experiences, as well as data‑driven recommendations for ongoing improvements to our customer experiences and product offerings
Bonus points for:
Background in
developer operations, content management, UX design, or instructional design , or working with technical and non‑technical audiences together.
Familiarity with AI‑enabled tools
for content, learning, moderation, or personalization.
What's in it for you?
Join an ambitious tech company reshaping the way people build digital experiences
Full‑time employees receive Stock Options for the opportunity to share in the success of our company
Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
We value
Work-Life balance
and
You Time !A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
Company paid parental leave
to care for and focus on your growing family
Use your personal annual education budget to improve your skills and grow in your career
Enjoy a full range of virtual and in‑person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
An annual wellbeing stipend to care for your physical, financial, or emotional health
A monthly communication stipend and phone hardware upgrade reimbursement.
New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.
The application deadline is 04/17/2026
New York Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.
New York Salary: $143,000- $193,000
This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.
Who are we?
Contentful is a leading
digital experience platform
that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native
AI
capabilities, Contentful enables dynamic personalization, automated content delivery, and real‑time experimentation, powering next‑generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than
700 people
from more than
70 nations
contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.
Everyone is welcome here!
“Everyone is welcome here”
is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.
Please be aware of scammers who may fraudulently allege to be from Contentful. These types of fraud can be carried out through copycat websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal information, such as bank account numbers, identification numbers, etc, through social media or chat‑based apps, nor do we request or send money for the purchase of business equipment. If you suspect fraud, please report it to your local authorities, as well as reach out to us at security‑esk@contentful.com with any information you may have.
By clicking “Apply for this job,” I acknowledge that I have read the “Contentful’s Candidate Privacy Notice” and hereby consent to the collection, processing, use, and storage of my personal information as described therein.
#J-18808-Ljbffr