Sega of America, Inc. is hiring: Community Manager, ATLUS in Irvine
Sega of America, Inc., Irvine, CA, United States
Job Summary
Are you an extremely passionate gamer immersed in the culture of video games, entertainment, and pop culture?
SEGA of America seeks an enthusiastic Community Manager to grow, nurture, and maintain our community for several of our most precious IP. The ideal candidate has a proven track record across the entire social ecosystem within gaming or gaming adjacent communities. This role is highly collaborative and requires an understanding of how communications, engaging content, social media, content creators and influencer relationships interact with each other. The Community Manager serves an essential function in ensuring that SEGA titles remain top of mind by the public and our fan communities.
Reporting to the Director of Product Marketing, this role is expected to fully lead external community and social communication for assigned SEGA video games and provide a strong connection between the external community and our internal teams.
This role also plays a vital role in advocating as a voice of the community to studios, developers, executives, cross‑functional teams, and external agencies and partners.
Hybrid Work Model
Working in‑office is an essential function of this position. In‑office attendance is required for the following reasons:
For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, including meetings to review work product, deadlines, and status.
To foster communication and collaboration among team members, allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem‑solving, and stronger cohesion among co‑workers and within teams.
To enhance the sharing of information necessary to effective job performance and product creation.
To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.
Duties & Responsibilities
Community Strategy and Tone Development
Establish and maintain a consistent tone of voice and personality for assigned game title channels that resonate with target audiences.
Act as a thought leader and subject‑matter expert on community trends, providing insights and best practices to development and studio teams. Seek and obtain studio buy‑in and approvals on Western plans.
Expert on all social channels and basic knowledge of each of the platform’s algorithms (YouTube, TikTok, Meta/Instagram, X, etc.).
Content Planning and Execution
Develop and execute publishing responsibilities across community channels, including maintaining community content roadmaps and promotional calendars.
Ability to create engaging written and visual content, working with internal creative, social and external agencies as necessary.
Lead and implement dedicated strategies and social content (both long form and short form) for all owned channels for each assigned video game IP, including social media (Meta, Instagram, X, TikTok, YouTube), forums (Steam), first‑party community hubs or other appropriate channels in a dynamic environment.
Partner with Product Marketing and cross‑functional marketing teams as well as external agencies to create content to integrate into the overall marketing campaign and calendar.
Engagement and Outreach
Actively monitor players on official channels, provide reactive messaging when necessary, and foster a vibrant community atmosphere.
Collaborate with influencer teams to execute impactful creator campaigns that drive engagement, revenue, and brand affinity.
Identify user sentiment, opinions, and actionable insights through social listening, providing organized reporting to management.
Analytics and Reporting
Analyze and report on key metrics such as engagement, sentiment, and KPIs to inform strategy optimization and improvements.
Partner with Marketing Strategy team on quantitatively KPI setting and reporting. Provide qualitative assessment and reporting around key beats, updates and events.
Community Leadership and Representation
Participate in livestreams, video productions, and other external‑facing initiatives as an authoritative brand representative, when required.
Manage community budgets with precision and recommend optimizations to maximize impact.
Global Collaboration
Collaborate with and across US, Europe, and Japan cross‑functional and international teams to develop globally integrated and innovative community campaigns that are aligned with the project’s strategic KPIs and financial growth and engagement goals.
People Leadership
Evaluate current processes to identify improvement areas, propose innovative solutions, and implement changes to drive efficiency, effectiveness and innovation.
Provide guidance and support to direct reports and others to motivate performance, ensuring best‑in‑class execution, and encourage excellence through skill development and targeted coaching.
Mentor and develop direct reports and inspire others through exemplary leadership, setting clear expectations, providing feedback, and recognizing outstanding contributions to cultivating a high‑performance culture.
Other responsibilities are performed as assigned or needed.
Qualifications
Bachelor’s degree in Communications, Marketing, or related field is a plus.
Typically has 7+ years of experience with 3+ years of management experience in community management, social media marketing, or fan‑centric roles within gaming, entertainment, or a related field.
Proficiency in Microsoft Office and familiarity with social analytics platforms; experience with Atlassian/Jira is a plus.
Gaming Industry Knowledge
Must be an avid gamer with clear understanding of SEGA titles and genres. Knowledge of the anime industry or brands is highly desirable.
Active engagement in gaming industry news and deep familiarity with gamer culture on social media platforms.
Creative and Analytical Expertise
Exceptional oral and written communication skills with the ability to articulate ideas across diverse audiences.
Ability to provide insightful qualitative and quantitative KPI reports, build business cases, and focus on performance metrics.
Basic knowledge of social platforms’ algorithms and graphic design skills for content creation (audio‑visual experience is a plus).
Collaborative and Independent Work Ethic
Highly organized self‑starter skilled in managing concurrent content pipelines and programs.
Independent worker capable of navigating areas of unfamiliarity with minimal supervision.
Proven ability to execute within budget, meet deadlines, and develop scalable processes and best practices.
Bonus
Japanese language skills and experience working with Japanese/Asian corporations are a plus but not required.
Knowledge of publisher streaming and content creation on streaming a plus.
#J-18808-Ljbffr
Are you an extremely passionate gamer immersed in the culture of video games, entertainment, and pop culture?
SEGA of America seeks an enthusiastic Community Manager to grow, nurture, and maintain our community for several of our most precious IP. The ideal candidate has a proven track record across the entire social ecosystem within gaming or gaming adjacent communities. This role is highly collaborative and requires an understanding of how communications, engaging content, social media, content creators and influencer relationships interact with each other. The Community Manager serves an essential function in ensuring that SEGA titles remain top of mind by the public and our fan communities.
Reporting to the Director of Product Marketing, this role is expected to fully lead external community and social communication for assigned SEGA video games and provide a strong connection between the external community and our internal teams.
This role also plays a vital role in advocating as a voice of the community to studios, developers, executives, cross‑functional teams, and external agencies and partners.
Hybrid Work Model
Working in‑office is an essential function of this position. In‑office attendance is required for the following reasons:
For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, including meetings to review work product, deadlines, and status.
To foster communication and collaboration among team members, allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem‑solving, and stronger cohesion among co‑workers and within teams.
To enhance the sharing of information necessary to effective job performance and product creation.
To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.
Duties & Responsibilities
Community Strategy and Tone Development
Establish and maintain a consistent tone of voice and personality for assigned game title channels that resonate with target audiences.
Act as a thought leader and subject‑matter expert on community trends, providing insights and best practices to development and studio teams. Seek and obtain studio buy‑in and approvals on Western plans.
Expert on all social channels and basic knowledge of each of the platform’s algorithms (YouTube, TikTok, Meta/Instagram, X, etc.).
Content Planning and Execution
Develop and execute publishing responsibilities across community channels, including maintaining community content roadmaps and promotional calendars.
Ability to create engaging written and visual content, working with internal creative, social and external agencies as necessary.
Lead and implement dedicated strategies and social content (both long form and short form) for all owned channels for each assigned video game IP, including social media (Meta, Instagram, X, TikTok, YouTube), forums (Steam), first‑party community hubs or other appropriate channels in a dynamic environment.
Partner with Product Marketing and cross‑functional marketing teams as well as external agencies to create content to integrate into the overall marketing campaign and calendar.
Engagement and Outreach
Actively monitor players on official channels, provide reactive messaging when necessary, and foster a vibrant community atmosphere.
Collaborate with influencer teams to execute impactful creator campaigns that drive engagement, revenue, and brand affinity.
Identify user sentiment, opinions, and actionable insights through social listening, providing organized reporting to management.
Analytics and Reporting
Analyze and report on key metrics such as engagement, sentiment, and KPIs to inform strategy optimization and improvements.
Partner with Marketing Strategy team on quantitatively KPI setting and reporting. Provide qualitative assessment and reporting around key beats, updates and events.
Community Leadership and Representation
Participate in livestreams, video productions, and other external‑facing initiatives as an authoritative brand representative, when required.
Manage community budgets with precision and recommend optimizations to maximize impact.
Global Collaboration
Collaborate with and across US, Europe, and Japan cross‑functional and international teams to develop globally integrated and innovative community campaigns that are aligned with the project’s strategic KPIs and financial growth and engagement goals.
People Leadership
Evaluate current processes to identify improvement areas, propose innovative solutions, and implement changes to drive efficiency, effectiveness and innovation.
Provide guidance and support to direct reports and others to motivate performance, ensuring best‑in‑class execution, and encourage excellence through skill development and targeted coaching.
Mentor and develop direct reports and inspire others through exemplary leadership, setting clear expectations, providing feedback, and recognizing outstanding contributions to cultivating a high‑performance culture.
Other responsibilities are performed as assigned or needed.
Qualifications
Bachelor’s degree in Communications, Marketing, or related field is a plus.
Typically has 7+ years of experience with 3+ years of management experience in community management, social media marketing, or fan‑centric roles within gaming, entertainment, or a related field.
Proficiency in Microsoft Office and familiarity with social analytics platforms; experience with Atlassian/Jira is a plus.
Gaming Industry Knowledge
Must be an avid gamer with clear understanding of SEGA titles and genres. Knowledge of the anime industry or brands is highly desirable.
Active engagement in gaming industry news and deep familiarity with gamer culture on social media platforms.
Creative and Analytical Expertise
Exceptional oral and written communication skills with the ability to articulate ideas across diverse audiences.
Ability to provide insightful qualitative and quantitative KPI reports, build business cases, and focus on performance metrics.
Basic knowledge of social platforms’ algorithms and graphic design skills for content creation (audio‑visual experience is a plus).
Collaborative and Independent Work Ethic
Highly organized self‑starter skilled in managing concurrent content pipelines and programs.
Independent worker capable of navigating areas of unfamiliarity with minimal supervision.
Proven ability to execute within budget, meet deadlines, and develop scalable processes and best practices.
Bonus
Japanese language skills and experience working with Japanese/Asian corporations are a plus but not required.
Knowledge of publisher streaming and content creation on streaming a plus.
#J-18808-Ljbffr