Media Planning and Buying Manager
Procter & Gamble, Cincinnati, OH, United States
Job Location
CINCINNATI GENERAL OFFICES
Job Description
We are currently looking for a collaborative individual with a bias towards action to join our Fem inine Care M edia team in Cincinnati, Ohio . The media planning and buying manager will be part of the expanding Fem Care media team including a media director, strategic media planners, digital media strategist, media a nalysts and traders/buyers within the broader North America Fem Care organization. The media team will work closely with the brand and creative teams to build and execute strategies to bring to life our brand purpose and business goals for our Always, Tampax, Always Discreet and This is L brands. The media planning and buying manager will be accountable for leading the strategic and tactical media plans for the Fem Care brands and collaborating with the planners and strategists as an integrated team to deliver flawless execution.
Responsibilities
Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels
Leverage industry planning tools and data to conduct audience identification analysis and scenario planning.
Evaluate existing and emerging media opportunities and bring forward recommendations /POVs.
Be r esponsible for tactical plan creation as well as audience creation, campaign set up, execution , tagging/trafficking creative assets and reporting across social media channels
Monitor campaign pacing and performance in line with Brand goals and objectives making o ngoing campaign optimization recommendations and m easur ing impact of campaigns using quantitative and qualitative metrics
Present campaign recaps and insights to brand teams
Serve as subject matter expert across a range of Paid Social channels, managing the day -to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth.
Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.
Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans
Ideal Candidate
We are looking for driven individuals with a bias for action who:
Collaborat e and are comfortable working as part of a team and on individual projects
Display o utstanding ability to think creatively and identify and resolve problems
Possess e xcellent analytical, organizational, project management and time management skills.
Are self-assured and composed to drive influence with more senior individuals across the business
Are s elf-starter s with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment
Possess extreme agility managing multiple stakeholders and multiple priorities, balancing short- and long-term needs and implications.
Are data driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results.
C ommunicat e effectively and leverage verbal and visual communication to drive action.
Operate in ambiguous environments and navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions .
Job Qualifications
Required Qualifications
1+ years of experience executing holistic paid digital media campaigns in social media platform s
1+ years of strategic media planning experience
Experience leveraging data to provide ongoing actionable insights into campaign performance
Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations
Proficient in Microsoft Office
Preferred Qualifications
2+ years of experience executing holistic paid digital media campaigns in social media platform s (Facebook Blueprint Certification a plus)
2+ Years Agency Experience working with clients who have significant national advertising
Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans .
Understanding of analytics tools ( e.g., Google Analytics)
Working understanding of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search.
Starting Pay/Salary Range: $85,000 –$122,200
Job Schedule
Full time
Job Number
R000148703
Job Segmentation
Experienced Professionals
We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE (https://faq.pgwebtools.com/us-work-authorization-faqs/) .
Procter & Gamble participates in e-verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#J-18808-Ljbffr
CINCINNATI GENERAL OFFICES
Job Description
We are currently looking for a collaborative individual with a bias towards action to join our Fem inine Care M edia team in Cincinnati, Ohio . The media planning and buying manager will be part of the expanding Fem Care media team including a media director, strategic media planners, digital media strategist, media a nalysts and traders/buyers within the broader North America Fem Care organization. The media team will work closely with the brand and creative teams to build and execute strategies to bring to life our brand purpose and business goals for our Always, Tampax, Always Discreet and This is L brands. The media planning and buying manager will be accountable for leading the strategic and tactical media plans for the Fem Care brands and collaborating with the planners and strategists as an integrated team to deliver flawless execution.
Responsibilities
Translate brand briefs into strategic plans to meet goals/objectives by leading holistic media planning for a portfolio of brands across all media channels
Leverage industry planning tools and data to conduct audience identification analysis and scenario planning.
Evaluate existing and emerging media opportunities and bring forward recommendations /POVs.
Be r esponsible for tactical plan creation as well as audience creation, campaign set up, execution , tagging/trafficking creative assets and reporting across social media channels
Monitor campaign pacing and performance in line with Brand goals and objectives making o ngoing campaign optimization recommendations and m easur ing impact of campaigns using quantitative and qualitative metrics
Present campaign recaps and insights to brand teams
Serve as subject matter expert across a range of Paid Social channels, managing the day -to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth.
Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.
Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans
Ideal Candidate
We are looking for driven individuals with a bias for action who:
Collaborat e and are comfortable working as part of a team and on individual projects
Display o utstanding ability to think creatively and identify and resolve problems
Possess e xcellent analytical, organizational, project management and time management skills.
Are self-assured and composed to drive influence with more senior individuals across the business
Are s elf-starter s with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment
Possess extreme agility managing multiple stakeholders and multiple priorities, balancing short- and long-term needs and implications.
Are data driven and have an analytical mindset: You should be filled with intellectual curiosity and be able to combine data and relevant information to turn insights into actions that get results.
C ommunicat e effectively and leverage verbal and visual communication to drive action.
Operate in ambiguous environments and navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions .
Job Qualifications
Required Qualifications
1+ years of experience executing holistic paid digital media campaigns in social media platform s
1+ years of strategic media planning experience
Experience leveraging data to provide ongoing actionable insights into campaign performance
Experience leveraging industry standard planning tools & data sets to create data driven media plans and optimizations
Proficient in Microsoft Office
Preferred Qualifications
2+ years of experience executing holistic paid digital media campaigns in social media platform s (Facebook Blueprint Certification a plus)
2+ Years Agency Experience working with clients who have significant national advertising
Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans .
Understanding of analytics tools ( e.g., Google Analytics)
Working understanding of the typical processes and tools utilized by buying/investment teams across all media types, particularly TV, publishing, programmatic buying, reserve digital, social and search.
Starting Pay/Salary Range: $85,000 –$122,200
Job Schedule
Full time
Job Number
R000148703
Job Segmentation
Experienced Professionals
We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE (https://faq.pgwebtools.com/us-work-authorization-faqs/) .
Procter & Gamble participates in e-verify as required by law.
Qualified individuals will not be disadvantaged based on being unemployed.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
#J-18808-Ljbffr