Head of Marketing, Industries
News Corporation, New York, NY, United States
About Our Organization
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news‑gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
As the Head of Marketing for the Industries business, you will define the marketing strategy and plan to support the business’ strategic growth initiatives. This is a high‑visibility, cross‑functional leadership role where you will transform market opportunities into tangible, closed‑won outcomes. You will act as the primary marketing partner to the General Managers and Senior Leaders, you will lead product marketing efforts to define value propositions and points of differentiation by market segment while maximizing the outcomes and success of lead gen campaigns. You will orchestrate a unified, data‑driven marketing ecosystem that optimizes the entire client lifecycle.
You Will
Lead a centralized direct marketing organization for the Industries’ product suite: Enterprise News, Factiva, Newswires, and New Products
Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business’ strategic initiatives and are optimized for effectiveness
Define the marketing strategy, roles, and resources needed to support Industries’ growth and target areas of opportunity as the Industries’ product suite evolves. Leverage customer feedback and market research to inform and prioritize plans
In collaboration with business, product, and sales leaders, define value propositions for product offerings for different markets and end users; enable your team to create case studies, testimonials, competitive battle cards, and other sales support tools.
Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets while staying within budget
Collaborate with different teams within the central marketing organization to execute and optimize paid media, online presence, and event‑related activities for target market segments
Align closely with respective Sales leaders and organizations to optimize quality, pipeline velocity, and closed‑won outcomes
Track and measure lifecycle impact of leads through to closed won/lost opportunities to improve quality of leads delivered to sales and maximize ROI. Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation
Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness
Lead exploration and testing of different channels for promoting awareness and engaging customers, such as industry‑specific events, advertising, and client dinners
Collaborate with other marketing leaders and teams of B2B products within Dow Jones to share learnings
You Have
At least 15 years of B2B marketing experience in fast‑paced environment, ideally within financial information services, or media/publishing
Extensive experience working with Sales organizations in leading product and account‑based marketing activities and lead generation campaigns that shorten sales cycles and increase conversion rates
Deep understanding of the full marketing mix (paid media, events, digital/online presence, branding) and the ability to prioritize these levers based on ROI
Experience working in, or leading, a centralized marketing model where you must influence teams without direct line authority
Strong background in managing significant marketing budgets with a focus on high‑impact resource allocation and cost‑efficiency
Ability to act as a trusted advisor to GMs and Business Leaders. You can clearly articulate strategy, justify marketing investments, and manage complex conversations
The willingness to work on‑site in our midtown Manhattan office 3 days each week
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, or any other protected characteristic under applicable law. EEO/Disabled/Vets
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.
Equal Opportunity Employer
Reasonable Accommodation
Business Area: Dow Jones - Industries
Job Category: Marketing & Product Management
Union Status: Non-Union role
Base Pay Range: $250,000 - $300,000
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 52364
#J-18808-Ljbffr
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news‑gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).
About the Role
As the Head of Marketing for the Industries business, you will define the marketing strategy and plan to support the business’ strategic growth initiatives. This is a high‑visibility, cross‑functional leadership role where you will transform market opportunities into tangible, closed‑won outcomes. You will act as the primary marketing partner to the General Managers and Senior Leaders, you will lead product marketing efforts to define value propositions and points of differentiation by market segment while maximizing the outcomes and success of lead gen campaigns. You will orchestrate a unified, data‑driven marketing ecosystem that optimizes the entire client lifecycle.
You Will
Lead a centralized direct marketing organization for the Industries’ product suite: Enterprise News, Factiva, Newswires, and New Products
Act as a key partner to the GM and Business Leaders to ensure marketing activities and resources support the business’ strategic initiatives and are optimized for effectiveness
Define the marketing strategy, roles, and resources needed to support Industries’ growth and target areas of opportunity as the Industries’ product suite evolves. Leverage customer feedback and market research to inform and prioritize plans
In collaboration with business, product, and sales leaders, define value propositions for product offerings for different markets and end users; enable your team to create case studies, testimonials, competitive battle cards, and other sales support tools.
Coordinate and prioritize marketing initiatives by client types and market segments to achieve sales and retention targets while staying within budget
Collaborate with different teams within the central marketing organization to execute and optimize paid media, online presence, and event‑related activities for target market segments
Align closely with respective Sales leaders and organizations to optimize quality, pipeline velocity, and closed‑won outcomes
Track and measure lifecycle impact of leads through to closed won/lost opportunities to improve quality of leads delivered to sales and maximize ROI. Establish a performance dashboard to monitor daily KPIs, diagnose bottlenecks, and optimize resource allocation
Manage and coordinate online presence and positioning for different products and different market segments to maximize awareness
Lead exploration and testing of different channels for promoting awareness and engaging customers, such as industry‑specific events, advertising, and client dinners
Collaborate with other marketing leaders and teams of B2B products within Dow Jones to share learnings
You Have
At least 15 years of B2B marketing experience in fast‑paced environment, ideally within financial information services, or media/publishing
Extensive experience working with Sales organizations in leading product and account‑based marketing activities and lead generation campaigns that shorten sales cycles and increase conversion rates
Deep understanding of the full marketing mix (paid media, events, digital/online presence, branding) and the ability to prioritize these levers based on ROI
Experience working in, or leading, a centralized marketing model where you must influence teams without direct line authority
Strong background in managing significant marketing budgets with a focus on high‑impact resource allocation and cost‑efficiency
Ability to act as a trusted advisor to GMs and Business Leaders. You can clearly articulate strategy, justify marketing investments, and manage complex conversations
The willingness to work on‑site in our midtown Manhattan office 3 days each week
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Insurance Plans
Lifestyle programs & Wellness Resources
Education Benefits
Family Care Benefits & Caregiving Support
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, or any other protected characteristic under applicable law. EEO/Disabled/Vets
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.
Equal Opportunity Employer
Reasonable Accommodation
Business Area: Dow Jones - Industries
Job Category: Marketing & Product Management
Union Status: Non-Union role
Base Pay Range: $250,000 - $300,000
We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.
This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
Req ID: 52364
#J-18808-Ljbffr