Manager, Programmatic
Publicis Groupe, Chicago, IL, United States
Overview
The Manager, Precision owns strategic planning and campaign execution for a fast-paced QSR client . This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio, and implement campaigns with the support of Programmatic Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Managers must possess a strong inner drive to contribute.
Responsibilities
Support digital and programmatic strategies by clearly communicating campaign performance, insights, and the rationale behind tactical optimizations
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Serve as a hands‑on owner of campaign activation, optimization, and reporting within a fast‑paced account environment
Support client relationships through strong programmatic execution, clear communication, and reliable follow‑through
Assist with proposal development and planning support for new or expanding client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner closely with Analytics teams to produce weekly performance reporting, insights, and optimization recommendations tied back to campaign strategy
Communicate performance updates, optimization insights, and emerging opportunities to internal stakeholders and clients
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre‑production and live campaigns
Oversee campaign QA process
Support billing processes, including auditing and bill/pay actualization when applicable
Delegate tasks and provide day‑to‑day guidance to analysts and offshore team members to support campaign execution
Attend client meetings, as needed
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
3+ years of hands‑on experience in programmatic bid management, campaign execution, or digital media operations
Strong working expertise in DV360 is required; experience with The Trade Desk is a plus
Demonstrated understanding of core programmatic concepts (e.g., CPMs, pacing, optimization levers, audience targeting)
Client facing experience with the ability to identify risks and effectively manage through issues
Understanding of traditional and interactive media planning elements
Advanced Excel proficiency (Pivot Tables, VLOOKUPs)
Experience pulling, analyzing, and interpreting performance data directly from DSPs
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Strong project management skills & desire to contribute to a team
Hands on Experience: The Trade Desk, DV360 (must), MediaOcean, Prisma
Collaborative, positive, and self‑starter mindset with a strong desire to learn and grow within programmatic media
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $84,000 - $95,000 Annually. All your information will be kept confidential according to EEO guidelines.
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The Manager, Precision owns strategic planning and campaign execution for a fast-paced QSR client . This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio, and implement campaigns with the support of Programmatic Analysts. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Managers must possess a strong inner drive to contribute.
Responsibilities
Support digital and programmatic strategies by clearly communicating campaign performance, insights, and the rationale behind tactical optimizations
Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Serve as a hands‑on owner of campaign activation, optimization, and reporting within a fast‑paced account environment
Support client relationships through strong programmatic execution, clear communication, and reliable follow‑through
Assist with proposal development and planning support for new or expanding client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner closely with Analytics teams to produce weekly performance reporting, insights, and optimization recommendations tied back to campaign strategy
Communicate performance updates, optimization insights, and emerging opportunities to internal stakeholders and clients
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre‑production and live campaigns
Oversee campaign QA process
Support billing processes, including auditing and bill/pay actualization when applicable
Delegate tasks and provide day‑to‑day guidance to analysts and offshore team members to support campaign execution
Attend client meetings, as needed
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
3+ years of hands‑on experience in programmatic bid management, campaign execution, or digital media operations
Strong working expertise in DV360 is required; experience with The Trade Desk is a plus
Demonstrated understanding of core programmatic concepts (e.g., CPMs, pacing, optimization levers, audience targeting)
Client facing experience with the ability to identify risks and effectively manage through issues
Understanding of traditional and interactive media planning elements
Advanced Excel proficiency (Pivot Tables, VLOOKUPs)
Experience pulling, analyzing, and interpreting performance data directly from DSPs
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Strong project management skills & desire to contribute to a team
Hands on Experience: The Trade Desk, DV360 (must), MediaOcean, Prisma
Collaborative, positive, and self‑starter mindset with a strong desire to learn and grow within programmatic media
Benefits
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $84,000 - $95,000 Annually. All your information will be kept confidential according to EEO guidelines.
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