Coordinator III, Marketing and Outreach
Lone Star College, Houston, TX, United States
Job Title: Coordinator III, Marketing and Outreach
Location: LSC-University Center Woodland
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 44531
Commitment to Mission
This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.
Cultural Beliefs
One LSC
Student Focused
Own It
Foster Belonging
Cultivate Community
Choose Learning
Job Description
The Coordinator III, Marketing and Outreach collaborates with the LSC marketing team at System Office to develop a marketing plan for the LSC-University Centers and coordinates the implementation of the marketing plan. The responsibilities of the position include multiple websites, social media presence, designing of marketing materials (online and printed), and coordinating outreach and public relations events. Attendance at some events is required during heavy orientation and graduation times. Serves as the point of contact for students inquiring about program information and university partners needing outreach support.
ESSENTIAL JOB FUNCTIONS
Develops and implements integrated marketing strategy for LSC-University Center
Researches and applies new trends to enhance user experience and increase engagement on all communication platforms
Serve as project coordinator for major marketing events and initiatives through the University Centers
Supports increased offerings of university partner programs through the University Centers as well as collaborates with partners to improve student participation
Coordinate and maintain high inventory flow of marketing and publication materials and promotional items
Creates templates, navigation structures and other graphic elements
Coordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging system
Prepares illustrations for use in publications, presentations, and the Web by using various graphic design software
Designs publications and page layouts according to aesthetic and branding standards, applies knowledge of layout and computer software
Develops and coordinates communication plan for the outreach and recruitment of students; includes student tracking, email communication, social media, etc.
Collaborate with college staff and administrators on outreach, recruitment, admissions, and enrollment opportunities, including attendance at related events. Also assists in hosting University Center events
Responsible for other reasonable, related duties as assigned
KNOWLEDGE, SKILLS, AND ABILITIES
Ability to adapt to a changing environment
Ability to communicate effectively and work with diverse clientele in a team environment
Ability to meet deadlines
Knowledge of digital photography and graphic design skill set
Knowledge of multiple web tools such as HTML, DHTML, JavaScript, Photoshop, Illustrator Adobe software programs and PowerPoint
Knowledge of web and marketing analytic tools
Strong writing, editing, project management, and attention to accuracy skills
Excellent interpersonal skills, and the ability to work in a student-centered, team-oriented environment
PHYSICAL ABILITIES
The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.
WORK SCHEDULE AND CONDITIONS
Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
Interface with internal and external contacts as needed to carry out the functions of the position
Work is performed in a climate-controlled office with minimal exposure to safety hazards
REQUIRED QUALIFICATIONS
Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience
PREFERRED QUALIFICATIONS
Experience in public relations, marketing, communications
Experience with web and marketing analytics tools
Experience with website development and mobile usability and responsiveness
Experience in creating email engagement and social media content
Experience working in higher education
Salary
Hiring salary range is: $48,152 - $55,375
Benefits
By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.
Lone Star College is an EEO Employer. All positions are subject to a criminal background check.
#J-18808-Ljbffr
Location: LSC-University Center Woodland
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 44531
Commitment to Mission
This job carries with it the obligation to uphold the Mission of Lone Star College (LSC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, integrity, leadership, stewardship, respect and accountability to LSC students and employees is essential.
Cultural Beliefs
One LSC
Student Focused
Own It
Foster Belonging
Cultivate Community
Choose Learning
Job Description
The Coordinator III, Marketing and Outreach collaborates with the LSC marketing team at System Office to develop a marketing plan for the LSC-University Centers and coordinates the implementation of the marketing plan. The responsibilities of the position include multiple websites, social media presence, designing of marketing materials (online and printed), and coordinating outreach and public relations events. Attendance at some events is required during heavy orientation and graduation times. Serves as the point of contact for students inquiring about program information and university partners needing outreach support.
ESSENTIAL JOB FUNCTIONS
Develops and implements integrated marketing strategy for LSC-University Center
Researches and applies new trends to enhance user experience and increase engagement on all communication platforms
Serve as project coordinator for major marketing events and initiatives through the University Centers
Supports increased offerings of university partner programs through the University Centers as well as collaborates with partners to improve student participation
Coordinate and maintain high inventory flow of marketing and publication materials and promotional items
Creates templates, navigation structures and other graphic elements
Coordinates messaging and visual display of all electronic advertising via the on-campus plasma screen messaging system
Prepares illustrations for use in publications, presentations, and the Web by using various graphic design software
Designs publications and page layouts according to aesthetic and branding standards, applies knowledge of layout and computer software
Develops and coordinates communication plan for the outreach and recruitment of students; includes student tracking, email communication, social media, etc.
Collaborate with college staff and administrators on outreach, recruitment, admissions, and enrollment opportunities, including attendance at related events. Also assists in hosting University Center events
Responsible for other reasonable, related duties as assigned
KNOWLEDGE, SKILLS, AND ABILITIES
Ability to adapt to a changing environment
Ability to communicate effectively and work with diverse clientele in a team environment
Ability to meet deadlines
Knowledge of digital photography and graphic design skill set
Knowledge of multiple web tools such as HTML, DHTML, JavaScript, Photoshop, Illustrator Adobe software programs and PowerPoint
Knowledge of web and marketing analytic tools
Strong writing, editing, project management, and attention to accuracy skills
Excellent interpersonal skills, and the ability to work in a student-centered, team-oriented environment
PHYSICAL ABILITIES
The work is sedentary. Typically, the employee sits comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items, such as papers, books, or small parts; or driving an automobile. No special physical demands are required to perform the work.
WORK SCHEDULE AND CONDITIONS
Equipment used includes, PC workstation running on a LAN in a Microsoft Windows environment, calculator, phone, and other general office equipment
Interface with internal and external contacts as needed to carry out the functions of the position
Work is performed in a climate-controlled office with minimal exposure to safety hazards
REQUIRED QUALIFICATIONS
Bachelor's degree and at least 1 year of experience, or an equivalent combination of education and experience
PREFERRED QUALIFICATIONS
Experience in public relations, marketing, communications
Experience with web and marketing analytics tools
Experience with website development and mobile usability and responsiveness
Experience in creating email engagement and social media content
Experience working in higher education
Salary
Hiring salary range is: $48,152 - $55,375
Benefits
By joining our top-notch institution, you will enjoy being a part of an organization that offers a supportive, collegial work environment and excellent work/life balance. This includes a full comprehensive and competitive benefits package, a generous number of paid holidays and vacation days, wellness programs, tuition waiver, professional development opportunities and more.
Lone Star College is an EEO Employer. All positions are subject to a criminal background check.
#J-18808-Ljbffr