Ro is hiring: Associate Manager, Creator Content in New York
Ro, New York, NY, United States
Ro is a direct‑to‑patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end‑to‑end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts.
Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.
What You’ll Do
Paid social creative planning → Generate net‑new creative ideas and build a UGC‑based creative testing roadmap for our SDF businesses (sexual health, dermatology, fertility) based on performance insights, best practices, social trends. Drive brainstorms in partnership with Growth, Brand, and Marketing team members.
Creator and content sourcing → Source and manage high‑performing creators/partners end‑to‑end to produce paid social assets (storyboarding → briefing → negotiating → feedback → delivery). Build a repeatable pipeline/system.
Analytical skills → Understand performance marketing and measurement (think: user acquisition, CAC, creative velocity for ads on Meta, TikTok, YouTube, and more) to identify patterns and use data to create a tight feedback loop (performance → insight → new briefs).
Cross‑functional partnership → coordinate internal flows from idea to launch. Work with brand designers, product marketing, legal, and growth to ship a high velocity of on‑brand, high‑performing creative.
Process improvement → Independently manage day‑to‑day execution and drive process optimization, making data‑driven decisions in partnership with a channel lead on higher‑impact strategic shifts.
What You’ll Bring
3–6 years of experience in performance marketing, UGC, influencer marketing, or related roles, ideally at a high‑growth consumer business (in‑house experience preferred).
Command of performance/growth marketing fundamentals and analysis (paid social creative, growth marketing metrics, test and learn) and experience with accountability for outcomes.
Deep understanding of social platforms, creator content, and great creative judgment for performance UGC (scripts/hooks/CTAs; gives direct, actionable feedback).
Strong writing skills, especially when it comes to creative briefs and external communication with creators and partners.
Operationally strong (process building, project management, clear briefs, tight timelines) and highly organized.
Strong relationship management and negotiation; comfortable partnering and influencing cross‑functionally.
Curiosity, coachability, and a track record of applying feedback to improve performance.
Ability to independently own a body of work end‑to‑end, setting priorities, making day‑to‑day decisions, and driving execution with minimal oversight while aligning on higher‑level strategy.
We've Got You Covered
Full medical, dental, and vision insurance + OneMedical membership
Healthcare and Dependent Care FSA
401(k) with company match
Flexible PTO
Wellbeing + Learning & Growth reimbursements
Paid parental leave + Fertility benefits
Pet insurance
Student loan refinancing
Virtual resources for mindfulness, counseling, and fitness
We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.
The target base salary for this position ranges from $102,000 to $120,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job‑related knowledge, skills and experience. These considerations may cause your compensation to vary.
Ro recognizes the power of in‑person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri‑state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri‑state area, you will be able to join in‑person collaborations throughout the year (i.e., during team on‑sites).
At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal‑opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.
See our California Privacy Policy here.
#J-18808-Ljbffr
In Summary: Ro is a direct‑to‑patient healthcare company with a mission of helping patients achieve their goals by delivering the easiest, most effective care possible . Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents . The target base salary for this position ranges from $102,000 to $120,000, in addition to a competitive equity and benefits package .
En Español: Ro es una empresa de atención médica directa al paciente con la misión de ayudar a los pacientes a alcanzar sus objetivos de salud ofreciendo el cuidado más fácil y efectivo posible. Ro es la única compañía que ofrece servicios nacionales de telesalud, laboratorios y farmacias. Esto se hace posible gracias a la plataforma integrada verticalmente de Ro que ayuda a los enfermos a lograr sus metas mediante una experiencia sanitaria conveniente de extremo a extremo desde el diagnóstico hasta la entrega de medicamentos hasta la atención continua. Desde 2017, Ro ha ayudado a millones de pacientes en casi todos los condados de Estados Unidos, incluidos el 99% de los desertos de atención primaria posibles. Construir un pipeline/sistema repetible. Habilidades analíticas → Comprender el marketing y la medición del rendimiento (pensar: adquisición de usuarios, CAC, velocidad creativa para los anuncios en Meta, TikTok, YouTube, etc.) para identificar patrones y utilizar datos para crear un bucle de retroalimentación apretado (rendimiento → información → nuevos breves). Trabajar con diseñadores de marcas, marketing de productos, jurídicos y crecimiento para enviar una alta velocidad en un negocio de consumo de alto crecimiento (preferido experiencia interna). Mejora del proceso → Gestionar independientemente la ejecución cotidiana y optimizar el proceso, tomando decisiones basadas en datos en asociación con un canal que lleva a cambios estratégicos de mayor impacto. Lo que usted traerá 36 años de experiencia en marketing de rendimiento, UGC, marketing influyente o roles relacionadas, idealmente en una empresa de gran crecimiento de consumidores (experiencia interna prefiere). Al determinar la compensación, analizamos y consideramos cuidadosamente varios factores, incluida la ubicación, los conocimientos relacionados con el trabajo, las habilidades y la experiencia. Estas consideraciones pueden hacer que su remuneración varíe. Ro reconoce el poder de la colaboración en persona, al tiempo que apoya la flexibilidad para trabajar en cualquier lugar de Estados Unidos. Para nuestros Roers en el área del tri-estado (NY), se unirá a nosotros en nuestra sede los martes y jueves. Para aquellos fuera del área del Tri-estato, podrá unirse a colaboraciones en persona durante todo el año (es decir, durante los sitios de equipo). En Ro, creemos que nuestras diversas perspectivas son nuestras mayores fortalezas y que abrazarlas generará cambios reales en la atención médica.
Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents—earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.
What You’ll Do
Paid social creative planning → Generate net‑new creative ideas and build a UGC‑based creative testing roadmap for our SDF businesses (sexual health, dermatology, fertility) based on performance insights, best practices, social trends. Drive brainstorms in partnership with Growth, Brand, and Marketing team members.
Creator and content sourcing → Source and manage high‑performing creators/partners end‑to‑end to produce paid social assets (storyboarding → briefing → negotiating → feedback → delivery). Build a repeatable pipeline/system.
Analytical skills → Understand performance marketing and measurement (think: user acquisition, CAC, creative velocity for ads on Meta, TikTok, YouTube, and more) to identify patterns and use data to create a tight feedback loop (performance → insight → new briefs).
Cross‑functional partnership → coordinate internal flows from idea to launch. Work with brand designers, product marketing, legal, and growth to ship a high velocity of on‑brand, high‑performing creative.
Process improvement → Independently manage day‑to‑day execution and drive process optimization, making data‑driven decisions in partnership with a channel lead on higher‑impact strategic shifts.
What You’ll Bring
3–6 years of experience in performance marketing, UGC, influencer marketing, or related roles, ideally at a high‑growth consumer business (in‑house experience preferred).
Command of performance/growth marketing fundamentals and analysis (paid social creative, growth marketing metrics, test and learn) and experience with accountability for outcomes.
Deep understanding of social platforms, creator content, and great creative judgment for performance UGC (scripts/hooks/CTAs; gives direct, actionable feedback).
Strong writing skills, especially when it comes to creative briefs and external communication with creators and partners.
Operationally strong (process building, project management, clear briefs, tight timelines) and highly organized.
Strong relationship management and negotiation; comfortable partnering and influencing cross‑functionally.
Curiosity, coachability, and a track record of applying feedback to improve performance.
Ability to independently own a body of work end‑to‑end, setting priorities, making day‑to‑day decisions, and driving execution with minimal oversight while aligning on higher‑level strategy.
We've Got You Covered
Full medical, dental, and vision insurance + OneMedical membership
Healthcare and Dependent Care FSA
401(k) with company match
Flexible PTO
Wellbeing + Learning & Growth reimbursements
Paid parental leave + Fertility benefits
Pet insurance
Student loan refinancing
Virtual resources for mindfulness, counseling, and fitness
We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.
The target base salary for this position ranges from $102,000 to $120,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job‑related knowledge, skills and experience. These considerations may cause your compensation to vary.
Ro recognizes the power of in‑person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro’ers in the tri‑state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri‑state area, you will be able to join in‑person collaborations throughout the year (i.e., during team on‑sites).
At Ro, we believe that our diverse perspectives are our biggest strengths — and that embracing them will create real change in healthcare. As an equal‑opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.
See our California Privacy Policy here.
#J-18808-Ljbffr
In Summary: Ro is a direct‑to‑patient healthcare company with a mission of helping patients achieve their goals by delivering the easiest, most effective care possible . Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents . The target base salary for this position ranges from $102,000 to $120,000, in addition to a competitive equity and benefits package .
En Español: Ro es una empresa de atención médica directa al paciente con la misión de ayudar a los pacientes a alcanzar sus objetivos de salud ofreciendo el cuidado más fácil y efectivo posible. Ro es la única compañía que ofrece servicios nacionales de telesalud, laboratorios y farmacias. Esto se hace posible gracias a la plataforma integrada verticalmente de Ro que ayuda a los enfermos a lograr sus metas mediante una experiencia sanitaria conveniente de extremo a extremo desde el diagnóstico hasta la entrega de medicamentos hasta la atención continua. Desde 2017, Ro ha ayudado a millones de pacientes en casi todos los condados de Estados Unidos, incluidos el 99% de los desertos de atención primaria posibles. Construir un pipeline/sistema repetible. Habilidades analíticas → Comprender el marketing y la medición del rendimiento (pensar: adquisición de usuarios, CAC, velocidad creativa para los anuncios en Meta, TikTok, YouTube, etc.) para identificar patrones y utilizar datos para crear un bucle de retroalimentación apretado (rendimiento → información → nuevos breves). Trabajar con diseñadores de marcas, marketing de productos, jurídicos y crecimiento para enviar una alta velocidad en un negocio de consumo de alto crecimiento (preferido experiencia interna). Mejora del proceso → Gestionar independientemente la ejecución cotidiana y optimizar el proceso, tomando decisiones basadas en datos en asociación con un canal que lleva a cambios estratégicos de mayor impacto. Lo que usted traerá 36 años de experiencia en marketing de rendimiento, UGC, marketing influyente o roles relacionadas, idealmente en una empresa de gran crecimiento de consumidores (experiencia interna prefiere). Al determinar la compensación, analizamos y consideramos cuidadosamente varios factores, incluida la ubicación, los conocimientos relacionados con el trabajo, las habilidades y la experiencia. Estas consideraciones pueden hacer que su remuneración varíe. Ro reconoce el poder de la colaboración en persona, al tiempo que apoya la flexibilidad para trabajar en cualquier lugar de Estados Unidos. Para nuestros Roers en el área del tri-estado (NY), se unirá a nosotros en nuestra sede los martes y jueves. Para aquellos fuera del área del Tri-estato, podrá unirse a colaboraciones en persona durante todo el año (es decir, durante los sitios de equipo). En Ro, creemos que nuestras diversas perspectivas son nuestras mayores fortalezas y que abrazarlas generará cambios reales en la atención médica.