Sr Director, Marketing

Sr Director, Marketing page is loaded## Sr Director, Marketinglocations: US GA, Duluthtime type: Full timeposted on: Posted Todayjob requisition id: JR111585# **What We Do***FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq.*# # **Why you should join us**Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!**Position Summary:**The Sr Director of Marketing at **Fox Factory** is a senior leadership role responsible for shaping and executing an integrated marketing strategy that fuels growth, elevates the brand, and strengthens Fox Factory’s leadership position across the automotive, off-road, and performance aftermarket. This role provides enterprise-level oversight of brand, digital, content, PR, field marketing, events, and athlete and influencer programs, while serving as a visible brand ambassador at industry events, dealer engagements, and key activations. Working cross-functionally with Sales, Product, Operations, and Creative teams, the Senior Director ensures consistent brand standards, compelling storytelling, and disciplined execution across all channels and markets.As a people-first, results-driven leader, the Senior Director of Marketing builds and develops a high-performing team, owns the integrated marketing calendar and budget, and drives measurable impact through data-driven decision-making and strong financial accountability. This role blends strategic vision with hands-on leadership, overseeing major launches, events, partnerships, and vendor relationships while maximizing ROI and market relevance. Ideal candidates bring a passion for enthusiast-driven brands, comfort operating in office, production, and field environments, and the ability to inspire teams and partners while delivering meaningful business results for Fox Factory.**Position Responsibilities:*** **Provide strategic leadership and enterprise-level oversight** across all marketing disciplines, including brand, digital, content, PR, field marketing, events, and athlete and influencer programs, ensuring alignment with growth objectives and brand standards. *Relevance: Executive ownership, multi-discipline scope, brand governance** **Lead and develop a high-performing marketing organization**, directly managing senior marketing leaders and partnering closely with Creative Services, Promotions, and cross-functional teams to deliver integrated execution. *Relevance: People leadership, org design, cross-functional influence** **Own the integrated marketing calendar and operating rhythm**, driving disciplined planning, prioritization, and execution across campaigns, product launches, events, activations, and dealer initiatives. *Relevance: Operational leadership, prioritization, execution discipline** **Serve as a senior brand ambassador**, representing the company at industry events, trade shows, dealer engagements, and media opportunities to strengthen brand credibility, visibility, and leadership in the automotive and off-road aftermarket space. *Relevance: Executive presence, external leadership, brand stewardship** **Establish and oversee strategic influencer, athlete, media, and industry partnerships**, including program strategy, contract negotiation, performance evaluation, and alignment to brand and commercial objectives. *Relevance: Strategic partnerships, commercial alignment, contract authority** **Oversee the creation and execution of compelling, performance-driven content** across all channels, including PR, editorial, digital, social, product storytelling, and sales enablement. *Relevance: Multi-channel ownership, message control, revenue enablement** **Drive field and event marketing effectiveness**, maximizing brand presence, engagement, and revenue impact at shows, activations, and dealer events through consistent execution and measurement. *Relevance: Revenue impact, field enablement, ROI focus** **Ensure brand consistency while enabling market-specific execution**, balancing centralized brand governance with localized messaging to support diverse customer, dealer, and regional needs. *Relevance: Brand governance at scale, decentralized execution** **Own marketing budget strategy and financial accountability**, including forecasting, ROI analysis, cost control, and investment prioritization to maximize impact and efficiency. *Relevance: P&L-adjacent ownership, financial rigor** **Lead vendor and agency strategy**, including partner selection, contract negotiation, performance management, and long-term relationship development. *Relevance: External resource governance, cost and performance control** **Partner with marketing leadership and executive stakeholders** to develop and refine programs, providing strategic direction, resource alignment, and accountability to ensure initiatives deliver business results.**Skills, Qualifications & Core Competencies:*** **Proven marketing leader** with experience leading cross-functional teams across brand, digital, product marketing, and sales enablement within automotive or automotive aftermarket environments.* **Strong strategic and execution capability**, translating brand and growth objectives into clear go-to-market plans, campaigns, and programs that deliver measurable results.* **Results-driven and highly organized**, effectively managing multiple priorities in fast-paced environments while maintaining accountability for brand standards, timelines, and budget performance.* **Experienced in leading major marketing initiatives**, including product launches, integrated campaigns, dealer programs, and brand initiatives, with clear ownership and defined outcomes.* **Data-driven and analytical**, leveraging customer insights, market data, and performance metrics to inform decisions, optimize marketing investment, and improve overall effectiveness.* **Strong sense of accountability and follow-through**, ensuring commitments are met, issues are addressed promptly, and results are sustained across teams and partners.* **Effective communicator and influencer**, capable of aligning executive leadership, cross-functional teams, and external partners around marketing priorities and brand strategy.**Education & Experience*** **Bachelor’s degree preferred; a combination of education and equivalent professional experience will be considered.** Advanced degree a plus.* **10+ years of progressive marketing leadership experience**, including ownership of a marketing function and proven success leading teams, agencies, and cross-functional partners.* **Strong interest in powered on-road and off-road sports** (e.g., snowmobiles, side-by-sides, motorcycles, performance trucks), with a genuine passion for enthusiast-driven brands and communities, highly preferred.**Work Environment and Physical Requirements:*** **Work Environment:** Hybrid role spanning office, production facility,
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