PR Manager
CUPSHE, Los Angeles, CA, United States
Cupshe is a global vacation lifestyle brand creating swimwear and ready-to-wear designed for real life moments—whether it’s a beach escape, a city break, or everyday moments that feel like a getaway.
We bring a relaxed, confident, and effortless approach to style, shaping a modern vacation mindset that lives beyond travel—through fashion, culture, and everyday experiences.
About the Role
We’re looking for a PR Manager who can help shape how Cupshe shows up in media and culture.
In this role, you will connect brand storytelling, media, talent, and events to create consistent, relevant, and culturally resonant brand visibility. You have a strong instinct for what makes a story land—and how to translate campaigns, talent moments, and brand initiatives into coverage that people actually care about.
You are both strategic and detail-oriented, able to see the bigger picture while staying close to execution. You enjoy working cross-functionally and are comfortable turning ideas into outcomes.
This role is ideal for someone who is excited by culture, entertainment, and talent-driven narratives—and wants to help build Cupshe into a brand that shows up naturally in those conversations.
The role reports to AVP of Brand and Marketing. It is a hybrid schedule, 3 days working in the office is required.
Key Responsibilities
Support the development and execution of PR plans across seasonal campaigns, capsule launches, and brand moments
Translate brand narratives into clear, relevant, and culturally engaging media angles
Ensure consistent PR support across major campaigns, ongoing storytelling, and always-on brand visibility
Media Relations & Coverage
Build and maintain relationships with fashion, lifestyle, and culture media
Secure consistent, high-quality coverage aligned with brand priorities
Manage media outreach, follow-ups, and day-to-day press communication
Prepare interview briefs, messaging, and written responses as needed
Culture, Talent & Storytelling
Identify opportunities to position Cupshe within culture, entertainment, and talent-driven conversations
Support storytelling around campaigns, brand moments, and talent partnerships (including It-girl and influencer narratives)
Help shape PR angles that feel timely, shareable, and relevant to current trends
SEO / GEO & Digital PR
Understand and apply PR strategies that support SEO, GEO, and AI-driven discovery
Prioritize placements that drive high-quality backlinks and domain authority
Track and optimize PR impact with awareness of evolving search and AI trends
Influencer, Talent & Seeding
Execute influencer seeding programs to drive ongoing brand visibility
Build and maintain relationships with influencers, stylists, and talent
Support talent-related storytelling and amplification from a PR perspective
Negotiate influencer and talent rates with commercial awareness
Events & Brand Moments
Support PR strategy and execution for brand events (e.g., Miami Swim Week, brand trips, activations)
Ensure events translate into strong media coverage and social amplification
Work cross-functionally to maximize PR value of experiential moments
Agency & Cross-functional Collaboration
Manage PR agencies to ensure clear direction and strong execution
Work closely with brand marketing, influencer, social, creative, e-commerce, and performance teams
Ensure alignment between PR initiatives and broader marketing priorities
Tracking & Operations
Monitor PR performance including coverage, reach, backlinks, and visibility
Maintain organized tracking of media, influencer, and campaign performance
Support PR budget tracking and cost management
Skills & Experience
5+ years of PR experience in fashion, lifestyle, beauty, or consumer brands (DTC experience is a plus)
Strong relationships with fashion, lifestyle, and culture media
Solid understanding of digital PR, SEO, GEO, and backlink strategy
Experience managing PR agencies and external partners
Proven experience working in a fast-paced, high-growth environment
Strong commercial awareness and ability to connect PR efforts to business impact
Highly organized, detail-oriented, and able to manage multiple workstreams
Strong communication, writing, and presentation skills
Proficient in Excel and PowerPoint (comfortable with tracking, reporting, and building decks)
Strong interest in fashion, culture, and talent/influencer landscape
Proactive, resourceful, and able to move quickly with good judgment
Health insurance including dental, vision and life
401k with 3% match
12 paid public holidays
10 vacation days in the 1st year, prorated upon hire and increased by tenure
Paid Maternity Leave
Hybrid work schedule, Tuesday, Wednesday and Thursday onsite
Cupshe is operating the recruitments on behalf of “Sparky Worldwide Inc“, the entity to conclude employment agreement with you.
#J-18808-Ljbffr
We bring a relaxed, confident, and effortless approach to style, shaping a modern vacation mindset that lives beyond travel—through fashion, culture, and everyday experiences.
About the Role
We’re looking for a PR Manager who can help shape how Cupshe shows up in media and culture.
In this role, you will connect brand storytelling, media, talent, and events to create consistent, relevant, and culturally resonant brand visibility. You have a strong instinct for what makes a story land—and how to translate campaigns, talent moments, and brand initiatives into coverage that people actually care about.
You are both strategic and detail-oriented, able to see the bigger picture while staying close to execution. You enjoy working cross-functionally and are comfortable turning ideas into outcomes.
This role is ideal for someone who is excited by culture, entertainment, and talent-driven narratives—and wants to help build Cupshe into a brand that shows up naturally in those conversations.
The role reports to AVP of Brand and Marketing. It is a hybrid schedule, 3 days working in the office is required.
Key Responsibilities
Support the development and execution of PR plans across seasonal campaigns, capsule launches, and brand moments
Translate brand narratives into clear, relevant, and culturally engaging media angles
Ensure consistent PR support across major campaigns, ongoing storytelling, and always-on brand visibility
Media Relations & Coverage
Build and maintain relationships with fashion, lifestyle, and culture media
Secure consistent, high-quality coverage aligned with brand priorities
Manage media outreach, follow-ups, and day-to-day press communication
Prepare interview briefs, messaging, and written responses as needed
Culture, Talent & Storytelling
Identify opportunities to position Cupshe within culture, entertainment, and talent-driven conversations
Support storytelling around campaigns, brand moments, and talent partnerships (including It-girl and influencer narratives)
Help shape PR angles that feel timely, shareable, and relevant to current trends
SEO / GEO & Digital PR
Understand and apply PR strategies that support SEO, GEO, and AI-driven discovery
Prioritize placements that drive high-quality backlinks and domain authority
Track and optimize PR impact with awareness of evolving search and AI trends
Influencer, Talent & Seeding
Execute influencer seeding programs to drive ongoing brand visibility
Build and maintain relationships with influencers, stylists, and talent
Support talent-related storytelling and amplification from a PR perspective
Negotiate influencer and talent rates with commercial awareness
Events & Brand Moments
Support PR strategy and execution for brand events (e.g., Miami Swim Week, brand trips, activations)
Ensure events translate into strong media coverage and social amplification
Work cross-functionally to maximize PR value of experiential moments
Agency & Cross-functional Collaboration
Manage PR agencies to ensure clear direction and strong execution
Work closely with brand marketing, influencer, social, creative, e-commerce, and performance teams
Ensure alignment between PR initiatives and broader marketing priorities
Tracking & Operations
Monitor PR performance including coverage, reach, backlinks, and visibility
Maintain organized tracking of media, influencer, and campaign performance
Support PR budget tracking and cost management
Skills & Experience
5+ years of PR experience in fashion, lifestyle, beauty, or consumer brands (DTC experience is a plus)
Strong relationships with fashion, lifestyle, and culture media
Solid understanding of digital PR, SEO, GEO, and backlink strategy
Experience managing PR agencies and external partners
Proven experience working in a fast-paced, high-growth environment
Strong commercial awareness and ability to connect PR efforts to business impact
Highly organized, detail-oriented, and able to manage multiple workstreams
Strong communication, writing, and presentation skills
Proficient in Excel and PowerPoint (comfortable with tracking, reporting, and building decks)
Strong interest in fashion, culture, and talent/influencer landscape
Proactive, resourceful, and able to move quickly with good judgment
Health insurance including dental, vision and life
401k with 3% match
12 paid public holidays
10 vacation days in the 1st year, prorated upon hire and increased by tenure
Paid Maternity Leave
Hybrid work schedule, Tuesday, Wednesday and Thursday onsite
Cupshe is operating the recruitments on behalf of “Sparky Worldwide Inc“, the entity to conclude employment agreement with you.
#J-18808-Ljbffr